非常感谢 UND设计事务所 予gooood分享以下内容。更多关于：UND Design Studio on gooood
Appreciations towards UND Design Studio for providing the following description:

思考
Thinking

在一个现代化历史文化商区中，如何充分彰显品牌的独特魅力？如何将文旅场景与当下年轻人喜爱的品牌深度融合，实现传统元素的焕新表达？茶百道宽窄巷子旗舰店项目，遵循文旅运营的逻辑展开设计。设计师审美让位于游客对场景的感知共鸣与文化的在地适配，不追求刻意的艺术化表达，营造的体验偏向直观的而非抽象的，鲜活的而非疏离的。

How to fully showcase the unique charm of a brand in a modern historical and cultural commercial district? How to deeply integrate cultural and tourism scenes with brands that are popular among young people today, and achieve a renewed expression of traditional elements? This is the starting point for thinking. The flagship store project of ChaPanda Kuanzhai Alley follows the logic of cultural and tourism operation in its design. Designer aesthetics give way to tourists’ perception and resonance of the scene, as well as local adaptation of culture, without pursuing deliberate artistic expression. The experience created tends to be intuitive rather than abstract, vivid rather than distant.

▼项目概览，Overview of the project © 程小乐

策略探索
Strategic and exploration

茶百道全球首家手作旗舰店选址成都宽窄巷子,以“游园探川”为设计主题,融合川西非遗文化与当下茶饮商业模式,通过在地文化探索(非遗元素解构重组运用)、地标共生化(宽窄巷子文旅融合),商业业态交叠(日茶夜酒模式),探索了茶饮商业空间的边界可能性,帮助品牌从“功能型消费”向“体验型消费”发展。

The world’s first handmade flagship store of ChaPanda is located in Kuanzhai Alley, Chengdu, with the design theme of “Exploring Sichuan and Seeking Drinks”. It integrates the intangible cultural heritage of western Sichuan with the current tea beverage business model. Through local cultural exploration (deconstruction and recombination of intangible cultural heritage elements), landmark symbiosis (integration of Kuanzhai Alley culture and tourism), and overlapping commercial formats (day tea night wine model), it explores the boundary possibilities of tea beverage commercial space and helps brands develop from “functional consumption” to “experiential consumption”.

▼室内概览，Overview of the interior © 程小乐

游园探川
Touring the garden and exploring the Sichuan

上下两层空间，以“游园探川”为故事线，串起茶园初探、探川市集、茶酒共作、廊下共饮、上房揭瓦五个主题体验区。

The space consists of two levels, with “Exploring the Garden and Sichuan” as the story line, connecting five themed experience areas: tea garden exploration, exploring the river market, tea and wine co creation, drinking in the corridor, and peeling tiles in the upper room.

▼庭院，Courtyard © 程小乐

01茶园初探
Preliminary exploration of tea gardens

二进院落兼具北方四合院的对称秩序与围合静谧，也融汇了川西民居的通透与灵动。天井引光入室，回廊相互连通，花窗错落映景，使空间在光影流转间呈现出温润的层次感。人在其中行走，既能感受建筑的秩序与平衡，也能体会自然渗入日常的柔和诗意。

▼爆炸图，Explosion diagram © UND设计事务所

The second courtyard combines the symmetrical order and enclosed tranquility of a northern quadrangle courtyard, as well as the transparency and agility of Western Sichuan residential architecture. The courtyard leads light into the room, the corridors are interconnected, and the flower windows are scattered to reflect the scenery, creating a warm sense of hierarchy in the space between the flow of light and shadow. Walking in it, one can not only feel the order and balance of the architecture, but also appreciate the gentle poetry that permeates into daily life.

▼店铺门头，Entrance of the store © 程小乐

设计最大程度地保留了原有的建筑结构，仅增加一条外廊道激活空间，将垂直动线流转起来，让空间在行走之间被重新唤醒。旧建筑的静谧与新的流动性相互交织，形成一种克制而有生命力的平衡。

The design maximizes the preservation of the original building structure, only adding an external corridor to activate the space and circulate the vertical flow, allowing the space to be awakened during walking. The tranquility of old buildings is intertwined with new fluidity, forming a restrained yet vibrant balance.

▼旧与新的流动性相互交织，The tranquility of old is intertwined with new fluidity © 程小乐

02茶酒共作
Co production of tea and wine

空间以中央吧台为核心，白天售茶、夜晚售酒，在同一场域中切换不同氛围。灯光随节奏律动，流动的光脉带来鲜明的视觉节奏感。整个装置犹如昼夜更迭的节点，为空间持续注入能量，让场所始终保持活力与互动性。

The space revolves around a central bar counter, serving tea by day and wine by night, transforming its ambiance within the same setting. The lighting pulses rhythmically, like flowing veins, creating a vivid visual cadence. The entire installation resembles a “heart,” continuously infusing the space with energy and maintaining the venue’s vibrancy and interactivity.

▼中央吧台，Central bar counter © 程小乐

▼客座区，Guest Area © 程小乐

该装置由UND与当地非遗团队共创而成，前后历经二十多道工序。让流传两千多年的道明竹编，以庞大的体量和前卫的造型亮相。吧台下方以活字印刷的方式展示在地文化，上方非遗竹编化身异形装置，缠绕于房梁之上。

The device was co created by UND and a local intangible cultural heritage team, and went through more than 20 processes before and after. Let the Daoming bamboo weaving, which has been passed down for over two thousand years, make its debut with its massive size and avant-garde design.Displaying local culture through movable type printing below the bar counter.Above, the intangible cultural heritage bamboo weaving transforms into a unique device, wrapped around the beams of the house.

▼非遗竹编装置，The intangible cultural heritage bamboo installation © 程小乐

▼“日茶夜酒”两种业态氛围，Two business formats of “day tea and night wine” © 程小乐

我们有三大初衷：●以直观的视觉表现力，让非遗工艺被看见●依托品牌受众的年轻属性，打开这门手艺新的可能性●是在同一个空间之中，完成“日茶夜酒”两种业态氛围的转换。

We have three main intentions: To make intangible cultural heritage craftsmanship visible through intuitive visual impact. Relying on the youthful attributes of the brand audience, open up new possibilities for this craft. It is the transformation of the atmosphere between the two business formats of “day tea and night wine” in the same space.

▼装置细部，installation details © 程小乐

03廊下共饮
Drinking together in the corridor

一个装置，一幅蜀绣，一面墙的木雕，构建出独特的视觉叙事，延展出新的空间秩序。材质的肌理、光影的流动，都在无声地讲述着手工的温度与文化的沉淀，让人不自觉地放慢脚步，在观察与细品中感受东方工艺的质感与深度。

A device, a piece of Shu embroidery, and a wooden carving on one wall create a unique visual narrative and extend a new spatial order. The texture of materials and the flow of light and shadow silently narrate the temperature of craftsmanship and the accumulation of culture, making people unconsciously slow down and feel the texture and depth of Eastern craftsmanship through observation and refinement.

▼蜀绣、木雕装饰墙，shu embroidery, and a wooden carving wall © 程小乐

▼东方工艺的质感与深度，the texture and depth of Eastern craftsmanship © 程小乐

人们迷恋匠人的手艺，赋予非遗手作远超工业品的价值，因为每一件作品背后，至少历经百年光阴，饱浸几代人、甚至几十代人的心思和汗水。在非遗工艺失落的语境中，我们希望做一个引子，让游客自主接收属于自己的那一份文化感知。

People are obsessed with the craftsmanship of craftsmen, endowing intangible cultural heritage handicrafts with value far beyond industrial products, because behind each work, at least a hundred years have passed, soaking the hearts and sweat of several generations, even dozens of generations. In the context of the loss of intangible cultural heritage craftsmanship, we hope to present an incision that allows tourists to independently receive their own cultural perception.

▼非遗手作细节，intangible cultural heritage craftsmanship details © 程小乐

▼蜀绣细节，Shu embroidery details © 程小乐

▼木雕细节，wooden carving details © 程小乐

西字型的空间形态，四周压低，中间敞开，一座高耸的阁楼。内廊道围绕吧台缓缓展开，外廊道的长窗设计，形成穿堂风与良好的采光。

The spatial form is in the shape of a Western shape, with the surroundings lowered and the middle open, creating a towering attic. The inner corridor slowly unfolds around the bar counter, while the long window design of the outer corridor creates ventilation and good lighting.

▼西字型的空间形态，the shape of a Western shape © 程小乐

茶百道IP形象“熊猫茶茶”，与蜀锦、川剧、剪纸等非遗文化，深度融合进空间之中，让游客在独特的茶饮体验中，直观感受川蜀文化氛围。

The “Panda Chacha”, an IP image of ChaPanda, is deeply integrated into the space with intangible cultural heritage cultures such as Sichuan brocade, Sichuan opera and Paper Cuttings, so that tourists can intuitively experience the Sichuan Sichuan cultural atmosphere in the unique tea drinking experience.

▼IP形象“熊猫茶茶”，an IP image of ChaPanda © 程小乐

04探川市集
Tanchuan Market

所有设计都由人的“三观”作底层支撑，它像一个无形的引力场，虽无法直观捕捉，却真切地塑造着空间的形态与体验的流向。就像在空间搭好一个兼具秩序与弹性的框架，让品牌与文旅方在框架内赋予空间新的故事和温度，让空间焕发独有的生命力。

All designs are underpinned by human “three perspectives,” which function like an invisible gravitational field. Though intangible, it profoundly shapes the form of space and the flow of experience. It is akin to constructing a framework that balances order and elasticity within the space, allowing brands and cultural tourism entities to imbue it with new narratives and warmth, thereby awakening the space’s unique vitality.

▼商品陈列区，display area © 程小乐

▼空间的弹性框架，flexible space framwork © 程小乐

以“探川”为线索，呈献一系列以川蜀文化和宽窄巷子为灵感设计的周边产品。

Taking “Exploring Sichuan” as the theme, a series of peripheral products inspired by Sichuan culture and the Kuanzhai Alley are presented.

▼周边产品，peripheral products © 程小乐

05上房揭瓦
Upper house tile removal

迈步在外廊道上，可以俯瞰胡同概貌以及老建筑的屋顶样式。廊道尽头，熊猫茶茶斜卧高处，怀搂酒瓶晒太阳，几分漫不经心的戏谑感，带出成都独有的松弛。

Stepping on the outer corridor, one can overlook the overview of the alley and the roof style of the old buildings. At the end of the corridor, Panda Chacha is lying diagonally on a high place, holding a bottle of wine and basking in the sun. With a casual and playful feeling, it brings out the unique relaxation of Chengdu.

▼上房揭瓦入口，upper house entrance © 程小乐

原始木梁柱的纹理承载着老建筑的记忆，它们与现代设计元素相融合，共同讲述着传统与当下交织的空间故事，使文化在空间中得以延续和重生。

The texture of primitive wooden beams and columns carries the memories of old buildings, and they blend with modern design elements to tell the spatial story of the interweaving of tradition and the present, allowing culture to continue and be reborn in the space.

▼屋顶外廊道，the outer corridor © 程小乐

结语
CONCLUSION

UND为茶百道宽窄巷子旗舰店打造一个可感知、可沉浸的立体空间，在宽窄巷子这一独特位置中，设计完成了一场传统茶文化与当代生活的对话。我们将品牌IP“熊猫茶茶”与蜀地文化符号进行创意解构，空间布局借鉴宽窄巷子的街巷肌理，巧妙规划出多重节奏的体验动线。原生木材的温润、现代金属的利落与四川传统建材的质感并置，在对比中引发关于“新”与“旧”的思考。整个空间体验如同一杯精心调配的茶饮，层次分明，余韵悠长。游客从进入，到探索互动，再到品饮回味，全程沉浸于一场循序渐进的、关于川蜀茶文化的“风味叙事”之中。

UND has created a perceivable and immersive three-dimensional space for the flagship store of ChaPanda Kuanzhai Alley. In this unique location of Kuanzhai Alley, a dialogue between traditional tea culture and contemporary life has been designed. We creatively deconstruct the brand IP “Panda Chacha” with the cultural symbols of Sichuan, and draw inspiration from the street texture of Kuanzhai Alley in spatial layout, cleverly planning a multi rhythm experiential flow. The juxtaposition of the warmth of native wood, the sharpness of modern metal, and the texture of traditional Sichuan building materials triggers a reflection on “new” and “old” in comparison. The entire spatial experience is like a carefully crafted tea drink, with distinct layers and a long-lasting aftertaste. Tourists are immersed in a gradual “flavor narrative” about Sichuan and Sichuan tea culture, from entering, exploring and interacting, to savoring and reminiscing.

▼一场传统茶文化与当代生活的对话，a dialogue between traditional tea culture and contemporary life
© 程小乐

▼结构细节，structure details © 程小乐

项目名称：茶百道·宽窄巷子旗舰店
项目类型：室内商业空间设计
设计方：UND设计事务所
公司网站：www.u-n-d.cn
联系邮箱：und_ltd@126.com
完成年份：2025年
团队主创：马英康，王润维，张明统，马衍浩
设计团队: 陈希雯，萧展灏，谭炫华，张紫淇，莫受觉，杨洁柔
项目地址：成都宽窄巷子景区
建筑面积：514㎡
摄影版权：程小乐
客户：茶百道
材料：麻石，竹编，黑色莱姆石，老榆木，磨石

Project name:ChaPanda·Kuanzhai Alley Flagship Store
Project type:Interior commercial space design
Design:UND Design Studio
Website: www.u-n-d.cn
Contact e-mail:und_ltd@126.com
Completion Year:2025
Team creators: Ma Yingkang, Wang Runwei, Zhang Mingtong, Ma Yanhao
Design Team: Chen Xiwen, Xiao Zhanhao, Tan Xuanhua, Zhang Ziqi, Mo Shoujue, Yang Jierou
Project location:Chengdu Kuanzhai Alley Scenic Area
Gross built area:514 ㎡
Photo credit: Cheng Xiaole
Clients:ChaPanda
Materials:Granite，Bamboo Weaving，Black Limestone，Old Elm Wood，Grindstone

More: UND设计事务所（联系邮箱：und_ltd@126.com）。更多关于：UND Design Studio on gooood

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