The Designers’ Brands Collection Store Under the Golden Cloud, Beijing by Atelier Tree

The overlapping of exhibiting boxes and metal pull rods create diverse spatial experiences.

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木又寸建筑事物室(Atelier Tree)被委托设计位于北京繁华地段三里屯的一间设计师品牌配饰集合店。客户期待将众多优秀独立设计师的配饰作品集合于这一空间展示与销售。

Atelier Tree was entrusted to design an designers’ brands collection store, which is settled in downtown lots of Beijing, Sanlitun. Client is looking forward to intensively exhibit and sale the jewelries of many excellent independent  designer in this store.

▼ 商店外观,External View

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她们的梦想(品牌Poppee)与配饰品呈现的精神气质像谜一样从内部生发,我们将之凝结成一朵金色的云。

静止之云,悬浮、柔软、外部有形于视觉而置身其中则将归于无限的飘渺和不可形状的面目;变幻之云,因光线之穿透或阻隔呈现色彩与透明的不同质感,又因时间推移模糊掉记忆片段之云的形状。

The spirit, presented by their dream (brand Poppee) and jewelries, comes up like a mystery from the interior. We congeal it into a piece of golden cloud.

Static cloud, suspended and soft, shapes itself externally and offers a limitless ethereality and an indescribable look; Altering cloud displays a different quality on color and transparency as light penetrates through the body or being obstruct in the body, and obscures the cloud’s shape in memory fragments as time goes by.

▼ 悬浮于空中一朵金色的云,A suspended golden cloud

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▼ 轴测图,Axonometric Drawing

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▼ 建构要素,Construction Elements

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金色的金属网云被几何化定格在3.9米乘8.1米大小的房间上部,像素化之形体在高度上变化形成空间内部静止的动态。光线穿透云的身体,所经过之部位下降,凝固成配饰品展示盒子,并围合限定出新的空间格局。

Geometrically anchored above the room of 3.9m wide and 8.1m long, the piHYPERLINK “javascript:void(0);”xelated configuration of the golden mental grid cloud forms a static internal space by its variation on height. The part of cloud body where light penetrates through would goes down, which condenses into a exhibiting box of jewelries, encircles areas and creates a new spatial layout.

▼ 空间生成,Space Formation

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▼ 近看云状天花,A closer view to the golden cloud

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▼ 天花下落,围合限定出新的空间格局,Part of cloud body goes down to create a new spatial layout

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一切当人出现之后而产生剧情,当顾客置身云中随即生发空间之迷思。时间轴上顾客的动线,使其与配饰品所在的展示盒子以及它们降落痕迹之上的金属拉杆的关系不断变换。视线的穿透或阻隔来自展示盒子、金属拉杆的空隙与重叠的层次。

Story occurs after the appearance of visitors and mysterious thought goes to the visitors as they step into the cloud. Client circulation on timeline makes its relationship with the exhibiting boxes where jewelries lie in and the metal pull rods above the landing trace of those boxes change constantly. Sight’s penetration or obstruction comes from the layers divided and overlapped by exhibiting boxes and metal pull rods.

▼ 视线的穿透或阻隔来自展示盒子、金属拉杆的空隙与重叠的层次,Sight’s penetration or obstruction comes from the layers divided and overlapped by exhibiting boxes and metal pull rods

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顾客在这一微小空间探索中的体验将不断改变,因为置身其中,光线和时间促使这一静止的云在不断产生新的视觉形态,线形和点状的空间元素,模糊了体量与边界,这一微小场所因真正容纳了人而包容了人的感知强度和层次。

When visitors walk into the store, as the volume and borders are ambiguous since the cloud continually produces new visual forms ,line shape and spatial elements prompted by light and time, visitors’ experience will vary constantly in the tiny space. And this tiny space takes the intension and layer of people’s perception in just because it takes people in.

▼ 顾客在这一微小空间探索中的体验将不断改变,The cloud continually produces new visual forms, line shape and spatial elements

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▼ 动线与照明,Circulation and Lighting

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店铺的核心功能是展示不同品牌的手工配饰作品,我们将之分别放置于小尺度的展示盒子中而表达对每一件作品的尊重。统一形态的展示盒子强化了专属于这一集合店铺的视觉形象。悬置的金属拉杆上预留三个高度层次的安装位置,用来适应不同高度商品展示的灵活需求。

Considering store’s core function is to display handmade jewelries of different brands, we place each jewelry into an exhibiting box, small but separate, to show our respect of every artwork. Unified form of the exhibiting boxes can strengthen the visual image of this collective store. Three installation sites are reserved on hanging metal pull rods to meet the needs of commodity exhibitions of different height.

▼ 尊重与悬浮,Respect and suspension

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▼ 三个高度层次的展示盒子适应不同高度商品展示的灵活需求,Three installation sites are reserved on hanging metal pull rods to meet the needs of commodity exhibitions of different height

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在商业销售与展示功能的基础之上,木又寸建筑事物室(Atelier Tree)再次思考了人和物和空间关系的状态。藉由感性出发对设计对象(包括业主和产品)诉求的理解,自然物云之意向的理性与逻辑重构,这一小型空间设计项目当中具体的空间语言呈现出微妙与独特的气息.在黄金云下构建的设计师品牌配饰集合店,促成了商业空间中人和物相遇的短暂、瞬间关系的一些有趣积聚。

Based on commercial marketing and exhibiting function, Atelier Tree think  deeply on the Status of human physical object and spatial relationship . With emotionally understanding the demand of objects (clients and products included) and rationally and logically reconstructing the Intentional feature of the natural object–cloud,specific spatial language creates a delicate and unique odor in the design project of this small space. Constructed under the golden cloud, this designers’ brands collection store  contribute to some interesting accumulation of short and instantaneous relationship between people and physical objects, encountering in commercial space.

▼ 平面图, Plan

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▼ 透视图,Perspective

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设计公司:木又寸建筑事物室
主创建筑师:常凯生
设计团队:
建筑师:常凯生、朱鹏飞、施新桐
照明设计师:王宏雷
摄影师:李什么
项目名称:POPPEE设计师品牌配饰集合店
项目性质:室内空间设计
项目规模:32平方米
客 户:北京泊缔贸易有限公司
项目位置:北京市三里屯南路1号通盈中心首层
设计时间:2016年3月-4月
建成时间:2016年6月

Design Studio: Atelier Tree
Chief Architect: Casen Chiong
Team:
Architects: Casen Chiong, Pengfei Zhu, Xintong Shi
Lighting Design: Honglei Wang
Photographer: Shenme Li
Project name: POPPEE The Designers’ Brands Collection Store
Program: Interior Design
Building area: 32 m²
Client: Beijing BoDi Trade Co.,Ltd
Project location: Ground Floor of Topwin Center ,No.1 South Sanlitun Road, Beijing, China
Design date:March-April of 2016
Completion date:June 2016

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