ROARINGWILD is a local clothing brand based in URBAN STREET style. The brand faces life through the attitude of “ROAR”, loves life, independent, and forms its own values. The brand hopes to convey the spirit of local street culture through clothing as a carrier and create a lifestyle and attitude that belongs to this generation. This project is the VIP offline store of the brand image store. Compared with the eye-catching retail store opened earlier, the flagship store is designed to reflect the brand’s intrinsic values. The project is located in Shenzhen Upper Hill complex, where the L3 floor outdoor is a European-style leisure street.
▼项目区位-深圳深业上城城市综合体，location of the project-Shenzhen Upper Hill complex
There are a number of exhaust vents on the façade of the original building, which have certain requirements on the amount of exhaust. The designer uses the parameterized design of the punched aluminum plate as the façade material in conjunction with the position of the exhaust port. The internal light is hidden, and the punching holes of different sizes have a gradual effect, so that the entire façade become alive. This design can meet the requirements of the exhaust volume and make the store a highlight of the commercial street.
▼旗舰店建筑外观，the exterior view of the project
▼外立面以参数化设计的冲孔铝板作为材料，内部藏光，大小不一的冲孔产生渐变的效果，the punched aluminum plate is used as the façade material and punching holes of different sizes have a gradual effect
The use of coated glass in the door position makes it impossible to clearly see the layout of the store. At the same time, it needs to go through a long and narrow corridor in the store. The ceiling and the corridor are mirror-reflected at both ends, making the entire corridor quiet and deep, contrasting with the interior, when the customer enters Can feel different impact when you are indoors.
▼进入店内需先经过一条细长的走廊，镜面反射使走廊空间与室内形成对比，a long and narrow corridor at the entrance and the mirror-reflection makes the entire corridor contrast with the interior
The interior uses the futuristic URBAN STREET style, 0 with the brand to convey the brand concept of the local street culture spirit, and continues the retail store’s use of illusion art, the “R” shape formed by bending steel bars and wrapped with red soft rubber hose runs through the entire exhibition area. As the customer walks around the store, the styling reveals a different shape at different angles, adding dynamic elements to the static space. At a certain angle, the shape can also show the shape of the Mobis ring, meaning the unlimited development prospects of the brand. The styling can also match the needs of different main styles in different periods of the store, making the display mode more diverse.
▼室内充满未来感的URBAN STREET风格，interior uses the futuristic URBAN STREET style
▼从展示区看向吧台空间，view from the display area to the bar
▼用红色软胶管缠绕钢筋构成的「R」造型贯穿整个展示区，the “R” shape formed by bending steel bars and wrapped with red soft rubber hose runs through the entire exhibition area
▼「R」造型细节，detail of the R shape
The overall hardwear in the store is dominated by a pure gray tone, making the product the center of vision; the space deliberately empty part of the area, allowing the commercial group to arrange different devices to meet the needs of various activities, making the space more flexible also add more fun. In addition to the cement board, the main material also uses a new metal texture glass. Compared with the feeling of stainless steel plate, in addition to the flatness of the glass, the glass is less cold, so that the whole space is not too “icy”. The middle aisle ceiling simulates the skylight effect, and the light can also be enhanced or weakened according to the weather changes at that time, and the outdoorand the indoors are integrated.
▼中间过道天花板模拟天光效果，middle aisle ceiling simulates the skylight effect
▼空间运用了水泥板材和新型金属质感的玻璃，the space used cement board and a new metal texture glass
The ceiling is cut with pixelated elements, the “R” shape flows through the air, and the short stumps on the ground are like the parts that fall from the ceiling. The ceiling light illuminates the shape and forms a mottled shadow on the ground, forming a variety of different depths on a single ground. The chrome-plated mirror studs can be used as a display for small items, as well as for different effects with shapes and products.
▼天花以像素化元素切割，R造型穿梭其中，the ceiling is cut with pixelated elements and the “R” shape flows through the air
▼地面的矮墩像是从天花板掉落并与其相呼应的部分，the short stumps on the ground are like the parts that fall from the ceiling
▼天花灯光照射造型，使影子在单一的地面上形成深浅不一的机理，the ceiling light illuminates the shape and forms a mottled shadow , forming a variety of different depths on a single ground
The bar area uses the pixel elements of the ceiling in the display area, and echoes the red “R” shape. It is made up of a number of 50x50mm red transparent acrylic, with a white LOGO, which highlights the futuristic and makes the bar more mechanistic.
▼吧台区域沿用像素元素，the bar area uses the pixel elements of the ceiling
▼50x50mm的红色透明亚克力与红色「R」造型相呼应，a number of 50x50mm red transparent acrylic echoes the red “R” shape
The image wall of the store will continuously broadcast the brand development history, street culture and seasonal products in the form of video, so that customers can understand the brand culture and brand attitude towards the revival of local street culture during the shopping process. In addition, in order to match the brand’s positioning on the local street culture, a mechanized retro device has been added to the details to make the whole space experience more full and rich.
▼店内形象墙将品牌发展历史、街头文化以及当季产品以视频的形式不间断播放，the image wall of the store will continuously broadcast the brand development history, street culture and seasonal products in the form of video
Name | 项目名称：
ROARINGWILD·UPPERHILLS | ROARINGWILD深业上城店
Location | 项目地点：
ShenZhen, China | 中国深圳
Client | 项目业主：
Date | 完成时间：
Interior Design | 主案设计：
Kingson Liang 梁永钊 | DOMANI 东仓建设
Cooperative Design | 协作设计：
Carving Tang 唐嘉颖 | DOMANI 东仓建设
Photography | 摄影：
肖恩 | Sean
Construction Side | 施工单位：