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在时尚与克制之间，如何达成微妙平衡？在张扬与内敛之际，何以安静地显露锋芒？HumbleHumbleR，一个以“BE HUMBLE”为哲学的品牌，用服装回答了这一命题。而这一次，我们用空间续写这一美学对话，诠释“谦逊自成光芒”的深层意境。

How can one strike a delicate balance between fashion and restraint? How can one quietly reveal its edge while being both bold and understated? HumbleHumbleR, a brand founded on the philosophy of “BE HUMBLE,” answers this question through its clothing. This time, we extend this aesthetic dialogue through spatial design, interpreting the deeper meaning of “humility possesses its own light.”

▼项目概览，overview of the project ©徐义稳

01 原始
Be raw

“原始”，并非对粗粝的简单复刻，而是重新发掘未经过度雕琢的材质本真与结构秩序，将其融入现代商业陈列空间，塑造出兼具原始力量与当代功能的展示场域。

“Raw” is not a simple replication of roughness but a rediscovery of the authenticity of minimally processed materials and structural order, integrating them into a modern commercial display space to create an exhibition venue that combines raw power with contemporary functionality.

▼混凝土墙面和柱体保留着粗犷肌理，Concrete walls and columns retain their rugged texture ©徐义稳

▼在刚与柔之间建立对话，establish a dialogue between rigidity and softness ©徐义稳

▼运用天然或带有工业痕迹的材料，utilize natural materials or those with industrial traces ©徐义稳

▼明亮温暖的会议室，warm and bright meeting room ©徐义稳

▼木质与石材在刚与柔之间建立对话，Wood and stone establish a dialogue between rigidity and softness ©徐义稳

我们大量运用混凝土、金属与石材等天然或带有工业痕迹的材料。混凝土墙面和柱体保留着粗犷肌理，如大地直接生长而出，传递出沉稳与真实；金属构件则以干净利落的形态介入空间，延续冷峻而有力的工业语言；木质与石材在刚与柔之间建立对话，犹如原始自然中不同物质的和鸣共生。

We extensively utilize natural materials or those with industrial traces, such as concrete, metal, and stone. Concrete walls and columns retain their coarse texture, as if emerging directly from the earth, conveying a sense of steadfastness and authenticity. Metal components are integrated into the space with clean and precise forms, continuing the crisp and powerful industrial language. Wood and stone establish a dialogue between rigidity and softness, evoking the harmonious coexistence of diverse elements in pristine nature.

▼传递出沉稳与真实的质感，conveying a sense of steadfastness and authenticity ©徐义稳

空间布局摒弃了过度繁杂的装饰与分隔，追求一种类似原始空间的开放性与秩序感。在商品整理区/会议室保持一定的私密性之外，开阔的展厅主空间，没有过多冗余的隔断，让视觉能够自由延伸，如同原始旷野般给人以舒展、无拘的感受。同时，通过高低错落的平台、简洁的金属支架等构造，营造出富有层次却又遵循自然逻辑的空间序列，如同原始地貌中高低起伏的地形，有着自身的韵律与节奏。

The spatial design eschews excessive ornamentation and partitions, pursuing an openness and sense of order reminiscent of primal spaces. While maintaining a degree of privacy in the merchandise organizing area and conference room, the expansive main exhibition hall avoids redundant dividers, allowing sight lines to extend freely and evoking a feeling of expansiveness and boundlessness, much like an open wilderness. Simultaneously, through structures such as multi-level platforms and minimalist metal supports, a layered yet naturally coherent spatial sequence is created. This arrangement mirrors the undulating terrain of primal landscapes, possessing its own rhythm and cadence.

▼营造出富有层次却又遵循自然逻辑的空间序列，a layered yet naturally coherent spatial sequence is created ©徐义稳

▼一种类似原始空间的开放性与秩序感，pursuing an openness and sense of order reminiscent of primal spaces ©徐义稳

02 自然
Be Natural

陈列系统从自然中汲取灵感。金属展架以工业语言勾勒出仿生形态，线条干净、可灵活调整，如枝桠般轻盈生长，为服装提供具有呼吸感的展示空间，让每一件衣物仿佛拥有属于自己的自然角落。

The display system draws inspiration from nature. Metal racks, outlined with industrial language, adopt clean-lined biomorphic forms that are flexibly adjustable. They extend lightly like branches, creating a breathable exhibition space for garments—as if each garment has its own natural niche.

▼金属展架以工业语言勾勒出仿生形态，Metal racks, outlined with industrial language ©徐义稳

▼为服装提供具有呼吸感的展示空间，creating a breathable exhibition space for garments ©徐义稳

光，是空间的情绪书写者。我们充分引入自然采光，大面玻璃将天光与室外景致延揽入内。阳光随时间流转，在空间中投下如林间光斑般瞬息变幻的影子。辅助照明则以柔和模拟自然，规避生硬照射，使整体光效始终保持宁静而舒适的状态。

Light acts as the emotional storyteller of the space. We fully incorporate natural lighting: large glass surfaces draw in daylight and outdoor views. As sunlight shifts throughout the day, it casts ever-changing shadows in the space, reminiscent of dappled forest light. Supplemental lighting softly mimics natural illumination, avoiding harsh beams, to maintain a tranquil and comfortable overall lighting effect.

▼大面玻璃将天光与室外景致延揽入内，large glass surfaces draw in daylight and outdoor views ©徐义稳

在这里，服装不再是孤立商品，而是与空间共同生长的一部分。访客可在自然意象与克制表达中，沉浸体验时尚与自然交融的和谐对话。

Here, clothing is no longer an isolated commodity, but an integral part of the space, growing integrally with it. Within natural imagery and restrained expression, visitors can immerse themselves in a harmonious dialogue where fashion and nature seamlessly converge.

▼夕阳照耀下的室内空间，the interior space bathed in the glow of the setting sun ©徐义稳

▼沉浸体验时尚与自然交融的和谐对话，harmonious dialogue where fashion and nature seamlessly converge ©徐义稳

03 真诚
Be Sincere

空间中反复出现的三角元素，是品牌精神的视觉凝练。倒三角如同向上敞开的容器，象征谦逊迎纳多元创意之姿态，亦在视觉层面形成独特的结构节奏。并非尖锐逼人，而是一种有温度的折衷，在锐利与圆融之间取得平衡。

The recurring triangular element in the space is a visual embodiment of the brand’s spirit. The inverted triangle, like an upward-opening vessel, symbolizes a humble attitude that embraces diverse creativity while creating a unique structural rhythm visually. Rather than appearing sharp or aggressive, it represents a warm compromise—striking a balance between sharpness and smoothness.

▼空间中反复出现的三角元素，the recurring triangular element in the space ©徐义稳

▼在视觉层面形成独特的结构节奏，creating a unique structural rhythm visually ©徐义稳

这一元素贯穿于展架与艺术构件之中。三角造型不仅是支撑陈列的功能结构，也更像是一件件静默的艺术装置，强调服装的同时亦传递空间态度。它们以重复而变化的语言，诉说品牌不卑不亢、真诚自信的内核。

This element is consistently integrated into display racks and artistic installations. The triangle is not merely a functional structure for supporting displays; it also resembles a series of silent art pieces, emphasizing the clothing while conveying the spatial attitude. Through a language of repetition and variation, these elements express the brand’s essence: one of poised confidence and genuine self-assurance.

▼三角造型元素贯穿于展架与艺术构件之中，The triangle element is consistently integrated into display racks and artistic installations ©徐义稳

空间，是品牌精神的立体延伸。HumbleHumbleR展厅不仅是服装的容器，更是一场工业基调与街头文化的对话。这里不再是冰冷的工业场景，而是被注入自由活力的表达场；街头文化也在原始、自然与真诚的架构中，获得更具张力的呈现。

Space is the three-dimensional extension of a brand’s spirit. The HumbleHumbleR showroom is not merely a vessel for clothing but a dialogue between industrial undertones and street culture. It transcends cold industrial scenes, transforming into an expressive arena infused with vibrant freedom. Within a framework of rawness, nature, and sincerity, street culture finds a more dynamic and compelling presentation.

▼一场工业基调与街头文化的对话，a dialogue between industrial undertones and street culture ©徐义稳

我们以空间为语言，用“谦虚者精神”诠释属于当代年轻世代的审美力量——不必张扬，自有锋芒。

We use space as a language, interpreting the aesthetic power of the contemporary young generation through the “Spirit of the Humble”—understated yet sharp.

▼平面图，plan ©集艺设计

项目名称｜HumbleHumbleR宁波总部展厅
项目地点｜中国浙江宁波
项目面积｜620㎡
设计单位｜集艺设计
主案设计｜刘志明
参与设计｜陈万门、周敏刚、傅行
施工单位｜宁波金斧建筑装饰工程有限公司
主要用材｜镀铝锌板、水泥板、水磨石、红洞石、莱姆石、柚木板、翡翠树脂格栅
项目摄影｜徐义稳

Project Name | HumbleHumbleR Ningbo Headquarters Showroom
Location | Ningbo, Zhejiang, China
Area | 620 ㎡
Design Company | Jiyi Design
Lead Designer | LIU Zhiming
Design Team | CHEN Wanmen, ZHOU Mingang, FU Xing
Construction company | Ningbo Jinfu architectural decoration and construction engineering co.,Ltd
Main Materials | Aluminum-zinc alloy plate, cement board, terrazzo, red travertine, lime stone, teak wood board, jade resin grille
Photography | XU Yiwen

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