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流动、褶皱、拼接、重塑……有形的美学设计语言在空间中被赋予无限的想象空间。在这清新的、惬意的、渐进的时尚烘焙容器里，空间关系与场域秩序被重新定义。在充满韵律的治愈气息中，甜品的时尚美学与渐变的情绪价值一触即发。

流动的褶皱，营造出织物吹起轻盈的状态，同样也会引发对甜品制作过程中奶油形态的联想。捕捉时装剪裁和甜品制作过程中发生的形态，将其转化为空间设计元素。在发现与感知美学中，SLT与好利来品牌再度携手，突破时装与烘焙的美学界限，运用材质与色彩的组合变化，制造空间中的温度差；让温暖且具有流动感的线条表达触发店内体验的情绪渐变，收获渐至佳境的HOLILAND SELECT旗舰概念店。

▼空间概览，overall of the space ©Wen Studio

Flow, fold, splice, remodeling…… The tangible design language is endowed with infinite imagination in space. In this fresh, comfortable and progressive fashion baking container, the spatial relationship and field order are redefined. In the rhythm of healing breath, the fashion aesthetics of dessert and the gradual emotional value are on the verge of breaking out.

Flowing pleats create a light state of fabric blowing, which also triggers the association of cream form in the process of dessert making. Capturing the shapes that occur in the process of fashion tailoring and dessert making, we translate them into spatial design elements. In the aesthetic of discovery and perception, SLT cooperates with HOLILAND again to break through the aesthetic boundary of fashion and baking. HOLILAND SELECT uses the combination and change of materials and colors to create the temperature difference in the space.It allows the expression of warm and flowing lines to trigger the emotional gradient of in-store experience, and the harvest of HOLILAND SELECT is getting better and better.

▼形态生成，form generation ©SLT

Holiland Select概念店坐落于武汉万象城一层，是SLT继Holiland Market市集概念店之后全新打造的时尚集合主题的概念店。Holiland Select以流动诠释精选，探寻甜品中的写意之美。以“渐境”为整体概念主题，解构甜品艺术，营造雅致氛围，通过温暖且具有流动感的线条表达拟化出不同层次质感的结构关系与空间秩序，与“未来主义”、“味觉交响”、“麦田意象”三大全新甜品系列一起，建构出专属于好利来的精品烘焙美学容器。

Holiland Select concept store is located on the first floor of Wuhan Mixc. It is a brand new fashion theme store designed by SLT after Holiland Market. Holiland Select concept store interprets selection with flow and explores the beauty of freehand brushwork in desserts. With the overall conceptual theme of ” Gradually to nirvana “, Holiland Select deconstructs the dessert art, creates an elegant atmosphere, expresses the structural relations and spatial order of different levels of texture through warm and flowing lines. Together with the three new product series of “Futurism”, “Taste symphony” and “Wheat field image”, Holiland Select constructs a unique holiland boutique baking aesthetic container.

▼中央区域，the central area ©Wen Studio

整个空间随意一瞥便是经典几何与美学构成的平衡之美，组成了一系列戏剧性的体验焦点“Special point”。中央区域，矩形柜体包裹着大面积有着流动视觉的编程灯膜，与直白的线性空间切割感形成强烈的场景体验，辅以灯光的点状与线条的铺陈，进一步将动态与静态带来的戏剧化冲突在中心强化。

A casual glance of the entire space is a balance of classical geometry and aesthetics, which constitutes a series of dramatic experience focus -“Special point”. In the central area, the rectangular cabinet is wrapped with a large area of programming lamp film with flowing vision and a straightforward sense of linear space cutting to form a strong scene experience, supplemented by the point-like and line-like display of lighting, which further strengthens the dramatic conflict between dynamic and static in the center.

▼矩形柜体包裹着大面积有着流动视觉的编程灯膜，the rectangular cabinet is wrapped with a large area of programming lamp film with flowing vision ©Wen Studio

▼展示柜台，the dessert showcase ©Wen Studio

富有肌理感的横向天然石材纹路和气孔还原了甜品烘焙过程中一系列物理和化学变化后形成的天然切面组织层次，保留了面团发酵过程的记忆；流动的形体延展逐步形成空间的边界，唤起打发奶油制作过程中不同形态变化的概念还原。天然纹路与利落的线条交融相生，细腻有型，诉说味觉叙事，克制中带有张力的甜品美学在这里被大胆描绘。

The horizontal natural stone grains and pores with rich texture restore the natural section texture layer formed after a series of physical and chemical changes in the baking process of dessert and retain the memory of the dough fermentation process. The flowing shape extension gradually forms the boundary of space, evoking the conceptual restoration of different morphological changes in the process of whipping cream production. Natural lines and neat lines blend with each other, delicate and stylish, telling the taste narrative, and the dessert aesthetics with tension in restraint is boldly depicted here.

▼富有肌理感的横向天然石材纹路，the horizontal natural stone grains and pores with rich texture ©Wen Studio

▼流动的形体延展逐步形成空间的边界，the flowing shape extension gradually forms the boundary of space ©Wen Studio

▼收银，the cashier area ©Wen Studio

休息区，轻盈明快的色调、舒缓渐变的线条成为重塑时尚体验的美学符号，不同纬度的流动、褶皱的几何语言在整个空间中晕染无限想象。地面特殊树脂材料的使用，将这样清新的奶油质感混合叠加颜色和纹理，再次唤醒顾客探索甜品艺术的欲望与活力。

In the rest area, light and bright tones and gentle gradient lines become aesthetic symbols to reshape the fashion experience. The geometric language of flow and folds in different latitudes is imbued with infinite imagination in the whole space. The use of special resin materials on the ground mixes such fresh cream texture with superimposed colors and textures, which awakens customers’desire and vitality to explore the art of dessert once again.

▼休息区，the rest area ©Wen Studio

▼座位区，the seating area ©Wen Studio

▼座位细部，seat details ©Wen Studio

▼天花细部，ceiling details ©Wen Studio

户外的外摆区作为室内体验的延伸，温和的流线组织和功能划分塑造了室外区域的轮廓，与参与其中的大家一同感知到无形的治愈气息。捕捉当代时装剪裁流动的褶皱与织物轻盈的漂浮感。空间中自由舒展的曲线、淡雅轻快的色调，以沉浸式的体验诠释烘焙的多元之美。Holiland Select旗舰概念店成为一个启发性的容器，将人的甜蜜心境映入其中。

As an extension of the indoor experience, gentle streamline organization and functional division shapes the outline of the outdoor area, meanwhile perceiving the invisible healing atmosphere with everyone involved. Capturing the flowing folds of contemporary fashion tailoring and the floating sense of fabric lightness.，the free stretch curves and elegant colors in the space express the diversity of beauty in a immersive way. Holiland select flagship store become an inspiring container, which maps people’s sweet mood.

▼外摆轴测图，outdoor axo ©SLT

▼平面图，floor plan ©SLT

项目名称：Holiland Select-武汉好利来概念店
项目类型：室内设计
设计方：SLT（Studiolite）设计咨询有限公司
公司网站：https://studiolite.design/
联系邮箱：contact@studiolite.design
完成年份：2022.05
设计团队：凌晨，姜姗姗，蔡雅倩、郭莹、唐朝、曹成林、张倩、成希、付雨
项目地址：湖北省武汉市江岸区万象城F1
建筑面积：286㎡+40㎡户外
空间摄影：Wen Studio
施工方：上海缇琪Tiqi
材料：天然洞石、人造石、树脂、金属
品牌：Holiland好利来

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