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由创意建筑与室内设计工作室 El Departamento 主导，珠宝品牌 TwoJeys 在伦敦 Soho 开设全新旗舰店。这一空间将经典英式俱乐部美学与品牌叛逆、地下文化的基因自然融合。

Led by the creative architecture and interior design studio El Departamento, the jewelry brand TwoJeys opens the doors to its new flagship store in London’s Soho. A space where classic British club aesthetics seamlessly blend with the brand’s rebellious and underground DNA.

▼项目概览，overview of the project © Miguel Fernández-Galiano

继双方在巴塞罗那门店的成功合作之后，TwoJeys 再次邀请由 Alberto Eltini 与 Marina Martín 领导的建筑与室内设计工作室 El Departamento，为其国际扩张注入空间表达。该门店位于标志性的摄政街310–312号，被设想为一个面向创意社群的聚集场所，并与品牌创始人 Joan Margarit 与 Biel Juste 紧密合作完成设计。

Following their successful collaboration on the brand’s Barcelona store, TwoJeys has once again tapped El Departamento—the architecture and interior design studio led by Alberto Eltini and Marina Martín —to bring its international expansion to life. Located at 310-312 on the iconic Regent Street, this new store is envisioned as a gathering place for the creative community, designed in close collaboration with the brand’s founders, Joan Margarit and Biel Juste.

▼室内概览，overview of the interior © Miguel Fernández-Galiano

“银匠工坊”的演化：从银矿到摄政街
Evolving the “Silversmith’s Atelier”: from the silver mine to Regent Street

在此前门店的设计中，“银匠工坊”作为核心概念——一个融合传统与现代、用于打造标志性作品的工匠空间——而此次伦敦旗舰店则在此基础上进一步深化，将叙事延伸至材料的源头：银矿。

While the design of their previous store was rooted in the “Silversmith’s Atelier” —a craftsman’s workshop blending tradition and modernity to create iconic pieces —the new London flagship evolves this premise by delving into the material’s origin: the silver mine.

▼收银台，cash wrap © Miguel Fernández-Galiano

室内呈现出一系列对比关系，其中木材的温润与厚重成为空间的主导。格状藻井天花（coffered ceiling）与木质墙板，与模拟金属开采岩石质感的粗粝表面形成对话。强化这一叙事的是品牌 ICON CHAIN（925纯银系列）中的金属链条，它们仿佛从墙体中“生长”出来，如同嵌于矿体中的原生银。这一链条同时作为连接室内与街道的媒介，以放大尺度出现在外立面上，环抱整个立面。

The interior unveils a play of contrasts where the warmth and solidity of wood take center stage. Imposing coffered ceilings and wood-paneled walls dialogue with raw, heavily textured surfaces that simulate the rock from which the metal is extracted. Reinforcing this narrative, metallic links from the brand’s ICON CHAIN (925 Sterling Silver collection) emerge directly from the walls, as if they were raw silver embedded in the mine. This same chain acts as a connective thread between the interior and the street, appearing in a giant format on the exterior to embrace both sides of the façade.

▼格状藻井天花与木质墙板，
coffered ceilings and wood-paneled walls © Miguel Fernández-Galiano

这种氛围被一系列工业风介入所打破。上方的木质网格中嵌入复杂的音响系统，使声音环绕整个空间，同时赋予天花强烈的视觉存在感。为凸显这一结构，技术性照明被下挂至策略性布置的金属轨道之上。空间细节进一步丰富：花纹钢板（diamond plate）层架、收银台后方带有重复双星标识图案的定制栏杆，以及悬挂的汽车轮毂，呼应机车文化。

This atmosphere is boldly disrupted by industrial-style interventions. Overhead, a wooden grid houses a complex speaker network that envelops the space in sound, giving the ceiling a striking visual presence. To let this structure shine, technical lighting is lowered onto strategically placed metal tracks. The setup is completed with unexpected details: diamond-plate shelving, a custom railing behind the cash wrap featuring a repeating double-star logo pattern, and suspended car rims that nod to motor culture.

▼花纹钢板层架，diamond-plate shelving © Miguel Fernández-Galiano

定制家具、“伦敦朋克”美学与“店中店”策略
Custom furniture, “London Punk” aesthetics, and the ‘store within a store’

产品陈列构成空间的核心。针对该门店，El Departamento 设计了一系列定制家具，对经典书桌式陈列进行再诠释，提升珠宝的感知品质。其上设置的圆柱形展示装置，使每件作品获得独立而突出的呈现，并通过窄光束照明直接聚焦产品。针对项链等较大件饰品，设计了可嵌入底部圆柱体的模块化组件，如同拼图一般灵活组合，使陈列系统能够根据不同系列进行动态调整。TwoJeys 不拘一格且直白表达的品牌基因，通过若干以品牌标志性星形构成的巨大体量得以呈现，这些元素在此既作为展示装置，也作为主要收银台。

Product display is the backbone of the space. For this new location, El Departamento has designed custom furniture that reinterprets classic desk-dressers, elevating the perceived quality of the jewelry. Atop these, cylindrical displays give unique prominence to each piece, enhanced by narrow-beam lighting that draws the eye directly to the product. To display larger items, such as necklaces, modular pieces were designed to fit into the base cylinders like a puzzle. This system provides great versatility to the tables, allowing the displays to be dynamically reconfigured for different collections. TwoJeys’ irreverent and uncensored DNA materializes through imposing volumes shaped like the brand’s iconic stars, which in this location serve as both display fixtures and the main cash wrap.

▼陈列空间，display space © Miguel Fernández-Galiano

在概念层面，设计团队引入“店中店”（store within a store）策略，室内所有家具均可与珠宝一同购买，从而形成“TwoJeys Apartment”：位于试戴空间旁的一处独立区域，由地毯、置物架、镜子与沙发构成。其中带有铆钉与格纹面料的沙发，呼应伦敦朋克文化，将传统英式织物与品牌的叛逆气质连接起来，营造出一个鼓励停留与沉浸的角落。

Conceptually, the studio also introduces a “store within a store” approach, where all the interior furniture is available for purchase alongside the jewelry. This gives rise to the “TwoJeys Apartment”: a dedicated area next to the fitting rooms configured by a rug, shelving, a mirror, and a sofa. This sofa, with its studded tartan upholstery, brings echoes of the London punk scene, bridging traditional British textiles with the brand’s inherent rebellion. It creates a corner that invites users to hang out and immerse themselves in the brand’s universe.

▼细部，detail © Miguel Fernández-Galiano

一个属于社群的聚集场所
A meeting point for the community

照明设计、材料选择与空间布局共同服务于一个明确目标：构建社群。新的摄政街门店被打造为 TwoJeys 在伦敦核心区域的实体据点——一个用于互动、聚集与分享创意的空间，回应品牌本身所蕴含的文化与精神。

The lighting design, material selection, and spatial layout all serve a clear purpose: building community. The new Regent Street store was born to become TwoJeys’ physical meeting point in the heart of London; a space designed for interacting, gathering, and sharing the creativity that defines the very nature of the brand.

▼平面，floor plan © El Departamento

PROJECT DETAILS
Project : TwoJeys Flagship Store
Area: 60 sqm
Location: 310 – 312 Regent Street, London W1B 3AU, UK
TEAM
Studio: El Departamento, www.eldepartamento.net
Architecture & Interior Design: Alberto Eltini & Marina Martín,
Photography: Miguel Fernández-Galiano
SUPPLIERS & CONTRACTORS
Main Contractor: SEI UK (UK Engineering)
Furniture Fabrication: Obras Triangular
Custom Railing: Obras Triangular
Lighting: Ilumisa
Audiovisual Systems: Lightsound
Textiles: Deco&You + TwoJeys
Furniture Design: El Departamento in collaboration with TwoJeys
Speaker Fabrication: Obras Triangular
Sound System: Lightsound

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