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海滨城市青岛，一个啤酒文化很浓的城市。全市民的啤酒消费，一度让威士忌酒吧的生意低落……接手后，设计师团队经过分析，确定用一种类似美国地下酒吧的风格（即speakeasy）来处理临街的冲突，放弃采用常规的开放式的风格，让室内的空间保持神秘而又私密。想通过增加一些仪式感来区别啤酒吧的一些体验。

Coastal city of Qingdao, a city with a strong culture of beer. Beer consumption by the public was once reduced to whisky bars. After taking over, a team of designers through the analysis, determine the use of a similar American underground bar style (speakeasy) to deal with the conflict of the street, to give up the open conventional style, make indoor space to maintain the mysterious and secret. Try to differentiate some beer experiences by adding some sense of ceremony.

▼酒吧外观，external view

▼“slogan”标志，bar logo

设计师团队利用原来的前廊区域，做了一间比较文艺清新的微型咖啡店来做幌子，让酒吧的门隐藏在咖啡陈列柜内。外观用了简单的BOX手法，直接做了一个盒子，颜色采用了复古白外墙漆，简单地用细细的铁管做了窗户和遮阳篷，用材和氛围尽量低调的去处理，平缓而清新的外观，一度让很多人难以相信是一间酒吧。

The designer team used the former front porch area to make a clean, miniature coffee shop under the guise of allowing the bar door to be hidden in the coffee showcase. The appearance of using a simple BOX technique, directly in a box, with a retro color white wall paint, with a simple thin pipe made of windows and awning, timber and atmosphere as low-key as possible to deal with, smooth and fresh appearance, once let many people believe is a bar.

▼前廊处的微型咖啡店，the front porch area is designed as a miniature coffee shop

推开暗门，里面用了水泥灰的调子配合红铜及定制灯具，来整体营造一种差异化的视觉震撼的效果。为了让酒吧的文化层次更丰富一些，配合鸡尾酒的气氛，设计师在软饰上用了神秘的非洲色彩和人文图腾，让人在神秘的空间里，落座后周围的文化包裹性更深一个层次。酒吧的文化里面又加了一点保护非洲大象及象牙的公益性的宣传，用了slogan（口号）的这个词作为酒吧的命名，就是想代表酒吧对保护大象及象牙的一个宣誓，在主背景墙也用了一幅断牙的象群，用黑白风格去处理，代表阻止和反对。去面对一头健康的大象，用彩色的画面来宣誓口号。

Open the door, inside with a cement with copper tone and custom lamps, to create a whole different visual shock effect. In order to make cultural level bar richer, with the cocktail atmosphere, the designers used the mysterious African color and human totem in the soft decoration, let a person in a mysterious room, seated around a deeper level of cultural package. The bar culture added a bit to protect the African elephant ivory and welfare publicity, with the slogan (slogan) of the word as the name of the establishment, is to represent a bar oath to protect elephants and ivory, in the main background wall with a broken tooth with elephants, black and white style to represent, prevent and oppose. Go face a healthy elephant and swear it in color.

▼酒吧内部，interior of the bar

▼吧台，bar counter

▼定制红铜灯具细部，detail of the custom copper lamp

▼软饰上运用了神秘的非洲色彩和人文图腾，the mysterious African color and human totem are used in the soft decoration

▼保护非洲大象及象牙是”slogan”酒吧的文化内涵所在，the main background wall suggests a bar oath to protect elephants and ivory

设计师团队想用几个层次的文化隐性陈述，来增加客人对酒吧长时间的关注和兴趣。也想用一种不是太商业的处理，去满足一些威士忌爱好者的独酌、低吟、小聚的情怀。在蓝调&爵士旋律中，肆意微醺。

The designer team wants to use several levels of cultural implicit statements to increase guest attention and interest in the bar for a long time. A not too commercial processing would also like to meet some whiskey lovers alone, croon, gathering of feelings. The Blues & Jazz melody, wanton drunk.

▼细部，details

设计机构:TAO studio
设计师: 刘涛曲方圆孙兴
邮箱: yihesheji@163.com
项目名称：slogan bar
项目地点：山东青岛闽江路206号
项目面积：180平方米
项目摄影：孙捷先

更多请至：TAO studio on gooood

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