▼从远处建筑看店铺，exterior view of the store
What is shining deep inside the window of Hutong is a golden heart Atelier Tree implanted especially for Beijing’s old town. It is the second store of POPPEE, which was only a quiet two-level shop on the entrance of Hutong but the founder of POPPEE found himself crushed on it in the first sight. This heart-moving sentiment in that moment becomes the origin of Atelier Tree’s inspiration. It is a presentation of POPPEE’s brand concept–pursuing beautiful and romantic life, and is also a willingness to infuse vitality for the old Hutong.
▼从对面建筑上看到完整的植入装置，view to the “golden heart” inside the building
Our design and renovation put the history and current of this two-level building into one context. It was dismantled into a street-scale showcase and a displaying process of jewelry’s change inside. As the two street-facing elevations of this small building are two large transparent wood-frame glass windows now, they open their heart towards the street, and incidentally, we gift them our appreciation.
▼胡同拐角处的建筑，a building at the Hutong corner
▼大面积通透的木框玻璃窗，large transparent wood-frame glass windows
Atelier Tree fully respects the traditional features of the architectures in this Hutong area. In order to keep these features while increasing transparency of elevations, the original elements are kept as much as possible, with metal components replacing only the broken part of exterior wall. In addition, the sunshade layer inside the external glass window, which is connected with metal wires, subtly changes the psychological segmentation of inner and outer space, and also connects the scenery and eyesight inside and outside.
▼首层空间外观，exterior view of the ground floor
▼金属线连接的金属瓦片遮阳层，metal sunshade layer connected by metal wires
Comparing to the carefulness for renovating external elevation, the installation of the heart-shaped object is even more rigorous. Its free shape considers both multiple functions and profound meaning of romantic wishes. The embedding of heart needs to take care of different views from the street, and also working as a component that both separates and encloses interior space.
▼内部空间生成示意，interior design process
The first level of this small building is the main displaying area for jewelries, whose showcases are undulating along the surrounding walls. The lower part of the heart hovers down the ceiling, inclines to the external glass window, and floating between ceiling and those showcases on the wall. As the curly surfaces deliberately differentiate the space, the original rectangles, tedious and repetitive, evolve into various small spaces with different enclosure, which naturally restrict walking streamline and viewing directions.
▼心形装置从天花悬下，the lower part of the heart hovers down the ceiling
▼商品与窗外街景， displaying area facing the street
▼心形装置划分空间，the installation functions as a partition
▼装置细部，installation detailed view
On the second level, half of the room exhibits accessories and the rest is designed as offices. The upper part of the heart is positioned right in the middle of room. It separates exhibition area and offices, in which a long work desk is hidden by the heart’s slightly curved shape. The heart’s upper part is contouring and grandiose, helping store staffs stay out of customers’ view, while keeping plenty of lights shine into the office to avoid the narrowness of an enclosed space.
▼二层楼梯，stair on the second level
▼二层展陈区，display area on the second level
The overall surface of the two parts of the heart is broken into pieces of metal tile, placed in different areas to block part of the lights while let the rest pass through. With these metal pieces fuse with the sunshade layer of external glass windows, walls, floor, and textures of ceiling tiles, our small building radiates with a almost flashy golden light, however respects the spirit of nature and tradition in actuality.
▼鳞片与玻璃外窗瓦的遮阳纹理相融，metal pieces fuse with the sunshade layer of external glass windows
▼二层心形装置局部与金属瓦天花，installation and ceiling detail
▼金属瓦遮阳层和天花细部，sunshade layers and ceiling detail
The beam plate between first and second level is not only the connection of the heart, but also the separation. The heart’s upper half is above the second floor, while the other half is hanging over the first floor’s ceiling. They locate in different spaces. Walking through inside it resembles traveling in Lu Mountain and only the collage of the memories of caring people can bridge the complete shape of the heart. This is an absolutely rare and precious moment, however, even those broken pieces can become into an unique scene of each place. As its shape can not be blocked by the reflection of glass, the complete heart belongs to the outside street and can only be seen at specific time and directions. Harder to know a person or a thing, happier it is.
▼完整的心形画面在街道上呈现，the complete heart belongs to the outside street
POPPEE West Xilong Store follows the skeleton of traditional architecture, grows into a contemporary accessory showcase, and re-invigorates its life at a Hutong cross. In this large-scale exhibition case, the whole golden heart is like the Hutong’s shining jewel seen from far away. As for nearby, the accessories exhibited are of course the featuring star, but those split sections of the golden heart are merged into the background of brand accessories, becoming significant elements of the store’s inner space. Those naturally presented accessories, the heart, and this traditional two-level building support each other in different views, and highlight their brilliance for people or street in different aspects.
▼从小巷望向建筑，view to the building from a narrow alley
设计时间：2018.7.28 – 2018.9.28
摄 影 师：吕博
Design Studio: Atelier Tree
Chief Architect: Casen Chiong
Team: Casen Chiong, Dan Zeng, Lei Du, Qianhan Zhao，Baihui Bi(Intern)
Architecture Renovation, Commercial Exhibition, Installation Design, Interior Design
Building area: 90m²
Client: Beijing BoDi Trade Co.,Ltd
Construction team: Beijing Boer Feifan Decoration Design Co. Ltd.
Processing and Installation of Metal Tiles and Metal Devices:
Beijing Chuangtuo Xinsheng Stainless Steel Co., Ltd.
Project location: West Xinglong Street, Dongcheng District, Beijing, China
Design date: 2018.7.28 – 2018.9.28
Completion date: January 2019
Photographer: Bo lv
Article Translation: Weitian Sheng, Shi Lu