pink tears Ice Cream Store is located at the centre of Shanghai on the Fuxing Middle Road, which is two miles away from Xintiandi and iapm. The superior location also brings the site a severe challenge: how could a small shop located between the two hustle metro stations attract customers against urban-level landmark?
Assigned by the owner, pink tears also refers to the design concept of the ice cream shop. The word pink tears is intended to cure urban people’s mental trauma through the sweet pink dessert. Therefore, the conflict between the two characteristics, the pink color and the trauma, became the origin of the design and the main concept throughout the whole design within every corner of the small shop space.
▼从街道对面看向店铺，view from street
▼从人行道看向店铺，view from sidewalk
Within the conditions of a low budget and the aim of the interpretation of contradictions, the design uses color as the most superior means of operation, coupled with secondary means of material and space. While the pink color is settled as the main color, designers use grey as the other one to complete the contradictory match. In addition, designers constructed an overall space structure, which is outwardly grey and inwardly pink, by interpreting modern people’s indifference appearance and soft inherent into the shop. The external grey will be extended into the interior, while the internal pink will spread to the outside, as a supplement to interpretation the crowd’s character.
▼概念生成过程，concept generation progress
The sidewalk in front of the store is quite narrow with only 3 meters wide while one-third of width is occupied with the trees. According to our observations, many people walk through the sidewalk in hurry because of the narrowness. Aiming to attract more people by slow down the pedestrians, part of shop areas were sacrificed, transforming into a small concave space which is partitioned by the side of the street, together with a long table that can seat up to 8 people. Additionally, the upper part of the long table completes the dual functions of privacy and openness with a fully open folding window. Moreover, the pink color of the desktop is a metaphor of desire to communicate and look forward to attention.
▼在靠街道侧分割出一个小型的内凹空间，the part along the street was transformed into a small concave space
The shop’s design also repeatedly narrates this paradoxical trauma: broken collage of hexagonal honeycomb bricks, continuous arc-shaped chamfering between the walls and the ground, self-made random line lights hanging at different heights, plastic finished tables and chairs with round edge, and so on. The material of the exterior door was galvanized steel and was converted into a shallow-hat with a metallic sheen, to paraphrase the crowd’s elitist external forces. On the other way, the pink logos visible through the facades subtly became the invitations of craving to be understood and cured.
▼断裂拼贴的六边形蜂窝砖内饰，broken collage of hexagonal honeycomb bricks
▼店内家具为拥有圆润边缘的成品塑料桌椅，plastic finished tables and chairs with round edge are placed in the space
The usage area of pink tears is 32.58m2, approximately equal to the size of 10770cylinder ice creams tiled. In contrast to the melancholy temperament inherent in the design mindset, the entire reconstruction process is even more exciting.
▼建造过程，process of construction
▼沿街立面图，Facade (image: pt-Facade-2000)
项目名称：pink tears 冰淇淋店