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A love song of kangding introduced the city to the world, and the whole world came to the city. When a large number of people reside here, it is doomed that cultural blending will produce new fermentation here. Under the traction of the great era, the impact of foreign business is like a wave, and the market is covered step by step from the first line to the N line. Increasing the need for food, clothing, and shelter is often the first step to thinking and behavior change
▼餐厅外观，external view of the restaurant
“Regional needs guardian” ——— Client
In fact, starting from “HIYA CAFE”, it seems that we began to understand why he insisted on creating a local commercial brand; this is not just a successful business model, but more of a cultural guardian of the homeland. .
“Highland barley”, a kind of highland crops, and green tree is a deeper expression on this basis — evergreen tree. As a comprehensive business combining Tibetan/western food, coffee, baking and craft wine, I think this is also a kind of expectation and sustenance for cultural inheritance.
▼室内空间一览，overall view of the interior
If HIYA CAFE is about nomadic yearning, PINE must be the return of farming civilization. The relationship between life and land has always been inseparable. One side of the land and water, this side, is the wind, the fire, the soil, the wood, this is the worship of nature by people in Tibet, not related to religion, but the original belief of life.
Therefore, starting from the brand, we refined the elements of wind and fire construction and integrated them with the unique totem culture of the Tibetan, forming the cultural logic keynote of the whole brand vision.
▼风、火、土、木的设计概念，design concept of the wind, the fire, the soil and the wood
Like this town, the original building has ups and downs on the plane. Whether it is sunken or elevated, it creates a basic level and progressive relationship of space, and forms the unique perception characteristics of each region. We let the brand logic naturally be derived from the entire spatial layout, representing the outdoor area of the land, the front area of the fire pond as the core, and the mezzanine space carrying the “Fengma Post Office” and the back area representing the wood system.
If the construction of the space is the skeleton, then the use of the material is the skin; the carbonized black wood, the clay of the Tibetan land, the wall of the weaving, the grille of the cast iron, and the moderate skylight opening form a unique The feeling of space; the construction of space and the material divide the relationship between light and dark, with the change of time and season, the formation of different light and shadow effects; all of which seem to have no way to pull people away from the real society, virtual reality is difficult to distinguish.
▼入口处就餐区，通过铸铁格栅与室外分隔，dining space at the entrance, defined by cast iron grille from the outside
▼后区，代表木系，dining space in the rear, mainly composed by wooden materials
If it is a pilgrimage place, it all seems to have reached our impressions; but as a place of consumption, it seems too cold and rational; so we use the color system extracted from VI as much as possible. The Tibetan Lama Red is matched with the medium gray, and under the mapping of the entire lighting system, the whole space becomes vivid and thus has a higher temperature. Like a sudden rise in the mountains when heavy snow, in the glow of nature and fireworks, I listened to the wind and snow, feeling the leaves are silent, and one side of the world, boiled tea and warm wine, do not ask the world.
▼陈设采用喇嘛红搭配中灰，在灯光下显得更有温度，Tibetan Lama Red is matched with the medium gray, making the space warmer under light
How to explore the relationship between region and architecture, architecture and people? We always believe that the architectural space is the result of humanity’s exploration after the emergence of thinking in the region; and a firm idealist is to create one by one for you to see, fortunately, PINE is like this, we are also.
2019 is the fourth year of PINE’s existence in kangding and the first year of reconstruction after self-denial. We believe this is the dream of a watchman who keeps on going and never stops.
▼logo和产品设计，logo and product design
项目名称：PINE GREEN / 青棵
设计机构：JUMGO CERTIVE / 浆果创意
设计团队：Easong 曾垠淞，Ci-young 陈紫阳，Sam 廖森，Summer 舒敏
品牌：家具|FDL 凡德罗，灯光|Oway Lighting Solution
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