皮克尼克，海南海口 / SORA®

感谢 SORA® 予gooood分享以下内容。更多关于：SORA® on gooood。
Appreciation towards SORA® for providing the following description:

PICNIC是一个以在地海岸为风味基点的野餐吧，通过茶咖、轻食、料理、酒饮的全日多元餐食形式，传递自然舒放的临岸假日风情妙趣；SORA® 负责该项目的全案设计服务。

PICNIC is a picnic-inspired bar rooted in coastal flavors, offering an all-day diverse menu of tea, coffee, light bites, cuisine, and beverages to convey the relaxed charm of a spontaneous holiday by the shore. SORA® provided full-scope design services for this project.

▼外观概览，Exterior overview © SORA®

▼局部外观，Exterior partial view © SORA®

▼外观近景，Exterior close view © SORA®

▼入口看向室内空间，Entrance view to interior space © SORA®

 

品牌设计概念
Brand design concept

「去野餐是一种状态和心情」；PICNIC希望带给消费者，不仅是美味的食物和优质的环境，更是一种融合了自然、健康的野餐式体验。基于品牌所传达的「野餐」理念，我们以「野餐布」为设计概念延展出品牌标志与视觉识别。将LOGO设计成衣物上用于展示品牌名称所缝制的领标样式去展现， 品牌的四个图形融合了门店经营中的四个业态，将业态的表达用图形与自然元素巧妙的去作结合，杯子上开出的野花、像树枝模样的刀叉、蛋糕上的装饰像星星、酒杯上的一轮弯月；我们希望这套视觉系统能够强化品牌的野餐感，同时用松弛、柔软额方式传递自然舒放的野趣。

「Going on a picnic is a state of mind.」；PICNIC aims to deliver not only delicious food and a premium environment but also a natural, health-conscious picnic-style experience. The logo is designed to resemble a garment neck label, subtly embedding the brand name in a wearable, tactile form. The four brand icons correspond to the venue’s four operational themes, cleverly blending industrial symbols with natural elements: wildflowers sprouting from a cup, branch-like cutlery, star-adorned cakes, and a crescent moon resting on a wine glass. This visual system strengthens the picnic atmosphere while conveying a sense of ease and organic spontaneity.

▼品牌标识，Brand identity © SORA®

 

空间设计概念
Spatial design concept

PICNIC BLANKET意指为专属于PICNIC的野餐垫，所以本次空间设计根据品牌想要表达的核心要素，特别营造出「院落聚餐」的氛围，这种氛围与在户外野餐的差别就是它更具安全与舒适感，就像和隔壁邻居一起在家里小院席地而坐的松弛。

PICNIC BLANKET refers to a picnic mat unique to the brand. Accordingly, the spatial design centers on creating a “courtyard gathering” ambiance—distinguished from outdoor picnics by its enhanced comfort and sense of security, evoking the relaxed feeling of lounging in a neighbor’s backyard.

▼入口空间，Entrance space © SORA®

▼室内空间概览，Interior overview © SORA®

▼入门座区，Entrance seating area © SORA®

▼侧门座区，Side door seat area © SORA®

▼侧门座区一角，Corner of side door seat area © SORA®

▼半开放式厨房，Semi-open Kitchen © SORA®

▼吧台后方座区，Seating area behind the bar © SORA®

▼室外座区，Outdoor seating area © SORA®

根据院落的核心要素，我们在空间里分别塑造了诸如房子、亭子的空间大单体，并在剩下的位置放置了很多与其匹配但又各不相同的家具，最后配合室内高仿真植物共同形成了理想中的场景氛围。

Guided by this courtyard concept, we incorporated structural forms such as house-like and pavilion-like volumes into the layout. These are complemented by an eclectic mix of matching yet distinct furniture pieces, alongside highly realistic indoor plants, together constructing an idealized picnic-inspired scene.

▼门头细部，Details of the facade © SORA®

▼随处可见的花坛，Flower bed © SORA®

对于空间中一些活动的单体，我们也插入了一些局部的细节表达，比如像被篝火烤了一半的桌脚、像被压缩了很多杂质的软木、层层堆砌起来的小砖墙、以及空间中所体现的品牌野餐垫元素； 将所有更具象和有特指意向的表达设计在局部，是因为我们在使用空间时，这样往往能更容易去触碰和接触到的。

Movable elements throughout the space are enriched with subtle narrative details: a table leg seemingly charred by a campfire, cork with textured impurities, a small stacked-brick wall, and brand-specific picnic blanket motifs integrated into the interior. These intentional, localized touches are designed to be encountered intimately—adding layers of tactile storytelling within an inviting, interactive environment.

▼凳脚细节，Stool foot details © SORA®

▼灯具近景，Lamps close view © SORA®

▼灯具细节，Details of lamps © SORA®

▼墙壁细节，Wall details © SORA®

▼材料细节，Material details © SORA®

▼平面图，Floor plan © SORA®

项目名称：皮克尼克
项目类型：餐饮
设计方：SORA®
公司网站：https://www.sorabrand.com
联系邮箱：info@sorabrand.com
项目设计：2026
完成年份：2026
设计团队：SORA®
项目地址：海南省海口市龙华区金宇街道南海大道15号龙湖海口时代天街C馆1层33
建筑面积：220㎡
摄影版权: SORA®
合作方：海南筑创建筑装饰工程有限公司
客户：皮克尼克
材料：火烧木，铝板，软木，松木，毛毡，陶土砖，椰棕
品牌：皮克尼克

Project name:PICNIC
Project type:Food and Beverage
Design:SORA®
Website:https://www.sorabrand.com
Contact e-mail:info@sorabrand.com
Design year:2026
Completion Year:2026
Leader designer & Team: SORA®
Project location:Shop 33, 1st Floor, Block C, Longfor Haikou Paradise Walk, No. 15 Nanhai Avenue, Jinyu Subdistrict, Longhua District, Haikou City, Hainan Province,
Gross built area: 220㎡
Photo credit: SORA®
Partner:Hainan Zhuchuang Architectural Decoration Engineering Co., Ltd.
Clients:PICNIC
Materials:Shou Sugi Ban、Aluminum Panel、Cork、Pine Wood、Felt、Terracotta Brick、Coir
Brands:PICNIC

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