Interior design for Athletia by nendo

Balance, Compassion for the environment and Inner beauty

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非常感谢 nendo 予 gooood 分享以下内容。更多关于他们:nendo on gooood
Appreciation towards nendo for providing the following description:

该项目为Athletia品牌店铺的室内设计。Athletia是e’quipe公司旗下一个新的护肤品品牌,该公司以RMK和SUQQU系列闻名。新品牌的理念是平衡的生活方式,将活力运动和身心宁静结合在一起。品牌的产品线包含三种商品:基础的Tune & Charge系列,让人放松的Breathe & Sleep系列,以及便携的Active & Go系列。当人们锻炼深层肌肉时,身体会产生由内而外的美感。产品设计遵循此理念,专注于影响最外层肌肤的基础元素。品牌将可持续性带入了产品的方方面面,除了使用可持续方式培养的天然原料,超过90%的香水都是由自然植物精油制成,超过90%的玻璃容器都是使用可回收玻璃,而塑料容器则使用生物聚乙烯,一种由蔗糖制成的材料。动与静的平衡,内在美和爱护环境是品牌的三大核心价值,它们在店铺的室内设计中均有体现。

▼项目外观,external view of the project ©Masaya Yoshimura

Interior design for Athletia, a new skincare brand launched by the cosmetic company e’quipe of RMK and SUQQU fame. The new brand’s concept is to support a balanced lifestyle of active and vigorous movement as well as quiet, mind-body serenity. The lineup comprises three product lines: in addition to the basic Tune & Charge, Breathe & Sleep provides conditioning and relaxation and Active & Go focuses on convenience and portability. 
Of note is the products’ design, which targets deep in the foundation of the outermost layer of skin based on the idea that, when training the inner muscles, the body is made beautiful from the inside out. Further, in addition to using natural ingredients cultivated by sustainable growers, the brand takes sustainability into consideration by using natural plant essential oils for 90~100 percent of fragrances, using 90 percent or more recycled glass for glass containers, and making plastic containers with biopolyethylene, a raw material made of sugar cane. Three brand values-a balance between movement and stillness, inner beauty, and compassion for the environment-would have to be expressed in Athletia’s interior space.

▼设计体现了品牌的三个核心价值,design embodies the three brand values

表参道旗舰店所在的建筑进深较浅,拥有开阔的玻璃立面。设计师利用九块木板分隔立面,让人无法从外侧一眼看到所有的室内景象,从而激发人们的好奇心。木板由森林抚育间伐中挑选出的白桦树制成。树木的年轮参差,为了能最有效地利用材料,人们将树木切割成薄片,再手工制作成木板。最后,和店内的装置一样,这些木板在安装时相互擦接,以独特的方式平衡在半空中。设计使用抚育间伐期间的树木做原料,展现了室内空间以及构件间的平衡,再次体现了品牌的三个核心价值。

Because the flagship store on Omotesando is a characteristic building with shallow depth and wide-open glass siding, nine wood panels were made to partially block the otherwise unobstructed view of the entire store interior, thereby piquing curiosity. The panels are composed of white birch selectively removed in forest thinning operations, sliced to make the most of their uneven tree rings, and then individually applied by hand. Finally, as with the display fixtures, the panels were installed to graze each other in a curious mid-air balancing act. The intention here was to depict the three brand values again, this time as awareness of the interior, timber from thinning operations, and balance.

▼从表参道看向项目,view to the project from the Omotesando ©Masaya Yoshimura

▼项目沿街面由巨大的玻璃组成,large glass facade of the project ©Masaya Yoshimura

▼九块木板隐藏部分室内空间,激发人们的好奇心,part of the interior space is hidden behind the nine wooden panels, stimulating people’s curiosity ©Masaya Yoshimura

店铺一层为产品陈列、店内测试和咨询空间;二层则供不同的活动和工坊使用,包括瑜伽、普拉提、香疗课程等,还设有私密房间提供不同类型的按摩服务。楼梯扶手下部的材料随楼梯升高而逐渐变化,告知用户他们即将到达自己的目的地。许多人眼无法看到,但可以通过触摸去感知的设计技法,同样体现了品牌“外表是内在的体现”的概念。

On the first floor are product displays, in-store testers, and a consultation area. Meanwhile, space on the second floor has been allocated for various events and workshops like yoga, pilates, and aromatherapy courses, with private rooms for different types of massage. The material on the underside of the staircase handrail changes along the way to the second floor, communicating to visitors by touch they will soon finish climbing to their destination. 
Though unseen, such sleights of hand convey by touch the brand concept of outwardly manifesting what is within.

▼一层空间概览,overall view of the first floor ©Masaya Yoshimura

▼一层展示空间,display area on the first floor ©Masaya Yoshimura

▼沿街展示,display along the street ©Masaya Yoshimura

▼店内测试区,in-store testers ©Masaya Yoshimura

▼咨询区,consulation ©Masaya Yoshimura

94%到98%的铺地由亚麻籽油,松木树脂和木屑等天然材料制成,这些材料在废弃后可以经过生物分解回归大地。地板下方部分铺设了从农业地膜回收而来的PVC板,而柜台上约43%的瓷砖则由陶瓷厂的废料回收制成。产品生产过程中产生的玻璃残缺品被打碎,成为项目中部分人造石的原料。这些室内材料的使用充分体现了对环境的保护和关心。

Natural materials such as flax seed oil, pine resin, and sawdust compose 94~98 percent of the flooring, and even if discarded as is, they will biodegrade and return to the earth. The base of the floor is partially derived from recycled polyvinyl chloride (PVC) from used agricultural plastic film. Recycled materials from ceramics factory waste make up 43 percent of the tiles used for counters and countertops. Some of the terrazzo feature crushed and reused glass from Athletia’s defective glass containers and glass fragments from the production process. Compassion for the environment is thus expressed even in the interior design materials.

▼室内空间大量使用回收材料,recycled materials used in interior design ©Masaya Yoshimura

▼材料细部,material details ©Masaya Yoshimura

▼通往二层的楼梯,扶手下方材质变化提示顾客位置的变化,staircase connecting to the second floor, materials changes under the handrail indicating where the customer is ©Masaya Yoshimura

▼二层活动空间,activity space on the second floor ©Masaya Yoshimura

▼洗手间,washroom ©Masaya Yoshimura

商品展示架由不同材料层叠而成,体现了动与静之间的平衡关系。有些装置是分离的,内部使用品牌的代表色或不同材料,体现出内在的美感。

The balance between movement and stillness was expressed in the design of display fixtures of various, layered materials held in delicate balance. Among such fixtures, some are split, and inner beauty is expressed in the use of brand colors or a different material in the cross section of their exposed insides.

▼不同形式的展示架,display fixtures in different types ©Masaya Yoshimura

▼展示架细部,材料之间形成微妙的平衡,details of the display fixtures, showing delicate balance between the materials ©Masaya Yoshimura

▼分离部分不同的颜色和材料体现内在美,different color and material at the split part showing the concept of inner beauty ©Masaya Yoshimura

More: nendo        更多关于他们:nendo on gooood

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