The bold and revolutionary timepiece Bradley has made time touchable to everyone, including the visually impaired. Recognizing the design philosophy of the brand, UPSOP seeks to further Eone’s engagement in the community with their first retail shop. The idea was to create a multi-layered space with customized furniture pieces that act as agents in creating extra functions for the client, customers and community.
Eone Retail Shop is located at PMQ, a popular creative hub in Hong Kong that is from time-to-time filled with pop-up markets and festive events. UPSOP sees this as an opportunity for an adaptive spatial design that is larger than its interior footprint. Conventional static retail types no longer fit such context but an active one that will respond and celebrate the ever-changing site.
The Eone shop is designed to have flexible layouts for products display according to the sales need in different seasons or occasions. When desired, different functions and events can also be housed easily with countless configurations. Besides functioning as a retail shop, it can become a studio, a workshop, an exhibition gallery, or an event space anytime. It is also designed to expand its footprint to the exterior corridor and the open courtyard by spilling out its mobile objects. The definition of a shop is re-imagined in terms of time and space.
The conversion of the shop is made possible with furniture scale objects on wheels which perform as product display, cashier, storage, and space divider. These objects are equipped with configurable parts that when deployed will appear and function differently.
With specific arrangements, different configurations can be achieved. Their sizes are small enough for lift transportations.
Mobile Display Units (MDS)- A Revamped product display stands
Two types of Mobile Display Units with different size of drawers are found here. Perceived as a solid block, these units help in defining zones of the shop while providing display surfaces on the top. When their drawers are opened to create a rhythmic series of display surfaces at different heights, a three dimensional display booth with contrasting colour and volumetric reading is resulted. These units can be configured in various combinations and are meticulously joined with removable teak rods. With demanding fabrication precision in these customized furniture pieces, they were assembled with digitally cut plywood pieces to ensure consistency between units. A sophisticated CNC-enabled corner detail was developed to conceal traditional finger lap joints.
Mobile Screen (MS) – Thickened traditional Asian partitions
传统的亚洲隔断由三到五个扇面和保证结构稳定的折叠结构组成。 加厚可折叠的扇面，赋予了它空间功能，创造了附加的展览空间和储藏空间，同时也改变了光影，增添了空间的可调节性和私密性。 隔断的组合通过将回收利用的柚木排列成一排强调了垂直性，同时淡化了旋转接合处的存在感。水平排列隔断的加厚赋予了空间光影和转换。隔断的建造是数字装配技术和传统的日本木艺开槽技术结合的产物。
Traditional Asian partition screens exist in three or five planes and attain its structural stability with a zig-zag folding. By thickening the folded planes into functional volumes, additional display surfaces can be created, along with extra storage volume, ambient lighting and individual adjustable privacy dividers. The composition of the screen emphasizes the verticality by arranging the recycled teak fins in a row while minimizing the presence of the rotational joints. Lighting and hinges are also embedded within the thickness of the horizontal members. The construction of the screen was a combination of digital fabrication with traditional Japanese wood fins slotting technique.