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北京三里屯太古里迎来一家全新的 Tiffany & Co. 蒂芙尼旗舰店。建筑立面由一系列弯曲、半透明的玻璃翼片构成，为整体塑造出轻盈而空灵的形象。其流动的造型灵感源自珠宝设计师埃尔莎·佩雷蒂（Elsa Peretti）的经典作品。作为 MVRDV 为蒂芙尼打造的第五个立面项目，北京店在延续系列一贯特质的同时，引入了全新的设计母题，回应品牌对创新材料与富有表现力的三维形态的持续探索。

A new Tiffany & Co. flagship store has opened in the Taikoo-Li Sanlitun commercial neighbourhood in Beijing, with a façade of curving, translucent glass fins that add an ethereal presence to the building. With its flowing shapes inspired by the masterpieces of jewellery designer Elsa Peretti, the Beijing store is the fifth in a series of façade designs created by MVRDV for Tiffany, introducing a new design motif that reflects the pursuit of innovative materials and expressive three-dimensional form that characterises each design in the series.

▼项目概览，overall of the project ©Tiffany & Co

▼立面夜景，night view of the facade ©Tiffany & Co

项目位于三里屯太古里北区的十字路口，周边聚集众多高端品牌。立面通高四层，竖向排列的半透明肌理玻璃翼片充分强化了建筑在城市节点中的可识别性。翼片边缘以柔和曲线处理，由可持续回收材料制成并在本地生产，共同勾勒出优雅而流动的立面轮廓。其形态设计直接取意于埃尔莎·佩雷蒂® 的经典珠宝作品 Bone Cuff。

The store is located at a crossroads in the northern section of the Taikoo-Li Sanlitun, where luxury brands predominate. To take advantage of its location, the façade is adorned with translucent, textured glass fins that rise vertically up the full four-storey height of the building. With their gently curved edges, these responsibly recycled and locally manufactured fins give the façade an elegant, fluid form. In order to design this shape, MVRDV took cues from the Bone Cuff by Elsa Peretti®.

▼立面日景，day view of the facade ©Tiffany & Co

▼正立面，entrance facade ©Tiffany & Co

MVRDV 创始合伙人雅各布·范·赖斯（Jacob van Rijs）指出：“从斜向观看时，密集玻璃翼片形成的层叠关系会放大光线效果，强化立面的形态表现。光线在半透明玻璃之间的穿透与反射，营造出随观者移动而不断变化的细腻光影；而在贴近建筑时，人们还能透过翼片间的缝隙，隐约窥见内部陈列的珠宝。”

“When viewed from an angle, the layering effect of the dense glass fins amplifies the effects of the light, highlighting the façade’s shape”, says MVRDV founding partner Jacob van Rijs. “The light filtering through and reflecting off of the translucent glass creates a delicate interplay that is constantly changing as you move. And, as you pass close to the building, you see glimpses in between the fins to the jewellery inside.”

▼细部，details ©Tiffany & Co

▼入口近景，closer view of the entrance ©Tiffany & Co

▼玻璃翼片细部，glass fin ©Tiffany & Co

夜幕降临后，立面被点亮，玻璃所自带的自然蓝色调与蒂芙尼标志性的 Tiffany Blue® 相呼应，使建筑呈现出柔和而均质的光晕。为保持立面的纯净感，照明系统被直接整合进专门设计的固定支架中，尽量弱化可见构件，避免干扰玻璃所营造的微妙光效。

At night, the glass – already carefully selected for its natural blue tone – is illuminated in Tiffany & Co.’s iconic Tiffany Blue®, giving the store a diffuse glow. To ensure an elegant appearance, lighting modules are built directly into the specially designed brackets that hold the glass fins, minimising the presence of hardware that might distract from the subtle light effects created by the glass.

▼夜间，night view ©Tiffany & Co

在可持续层面，立面采用可拆卸式构造，玻璃翼片及其安装支架可在不受损的情况下被移除，为未来的再利用或回收提供可能。

The façade is designed to be demountable, allowing the glass fins and mounting brackets to be removed without damage and enabling the possibility for these components to be reused or recycled at the end of their lifespan.

▼室内展陈区，display area ©Tiffany & Co

▼展台，display stand ©Tiffany & Co

▼洽谈区，reception area ©Tiffany & Co

▼vip休息室，vip room ©Tiffany & Co

Facts Project
Name: Tiffany Façade Beijing
Location: Beijing, China
Year: 2023–2025
Client: Tiffany & Co.
Size and Programme: 1000m2, 20m height – Retail façade
Credits
Architect: MVRDV
Founding Partner in charge: Jacob van Rijs
Head of Interior: Aser Gimenez Ortega
Design Team: Simone Costa, Türker Naci Şaylan, Monica Di Salvo, Natalia Lipczuk, Sanel Beciri, Sofia Mermigka Angeli
Copyright: MVRDV Winy Maas, Jacob van Rijs, Nathalie de Vries
Partners: Co-architect: AT ZERO DESIGN LIMITED
Contractor: Permasteelisa Gartner Hong Kong Limited
Lighting designer: Cooley Monato Studio
Photography: © Tiffany & Co.

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