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Appreciation towards SAY ARCHITECTS for providing the following description:

来源于品牌主理人自小生活在弄堂打篮球的记忆，篮球空心入框的声音成为了品牌名字phew的由来，借由这份单纯的欣喜，phew希望每一个热爱运动的年轻人都能简单纯粹，体面自信。say architects受其委托，在杭州市区打造第一家线下门店，面向所有人开放。

It stems from the memory that the brand founder lived in the lane playing basketball since he was a child, and the hollow sound of basketball has become the origin of the brand name Phew. Thanks to this simple joy, phew hopes that every young person who loves sports can be simple, pure, decent and confident. Say architects was entrusted by it to build the flagship offline store in downtown Hangzhou, which is open to all citizen.

▼项目概览，Overview ©汪敏杰

坐落街头的弄堂大院
The courtyard of the lane on the street

设计概念以“弄堂走步”展开，人行道砖被铺设至场地内部，内部空间自然形成了街道的一部分，成为了街区里的一个弄堂。区别于传统商业，phew打开式的门头对外营造开放、自由、轻松的状态。行人、社区居民都可以顺着人行道自然地走进空间，室内的空间材质和道具陈设也来源于对弄堂的记忆。

The design concept unfolds as a “lane traveling”, where pavement tiles are laid into the interior of the venue, making the interior space a natural part of the street and a lane in the neighborhood. Phew’s open door creates an open, free and relaxed state for the outside world, unlike traditional commerce. Both pedestrians and community residents can walk into the space naturally along the sidewalk, and the space materials and props in the room also come from the memory of the lane.

▼人行道砖铺设的半开放灰空间小院子，Semi-open yard with brick sidewalks ©汪敏杰

▼从入口小院望向室内区域，View from the entrance to the inside ©汪敏杰

弄堂的入口是老式轨道式门栏，而真正的入口往后内推了1.2米的空间，半开放灰空间成为了小院子，也是过去家家户户会拿自家凳子出来聊天的区域。

The entrance to the lane is an traditional track door bar, while the real entrance is pushed back by 1.2 meters. The semi-open grey space becomes a small yard, which is also an area where every household used to take their own stool out to chat.

▼老式轨道式门栏入口，Traditional rail-mounted entrance ©汪敏杰

▼咖啡区域，Cafe area ©汪敏杰

拼贴的生活形态
collage lifestyle

空间内部放置了四个“小房子”，分别承担咖啡、试衣间、仓库和卫生间的功能。他们不与空间发生硬接触，而是见缝插针式的存在于结构中，老人们常说，修修补补又是一年，胶合板的随机拼接、外挂的功能体块、拐弯抹角的房子形态共同建构了老底子的生活形态。

Four “small houses” are placed inside the space, which perform the functions of coffee, fitting room, warehouse and bathroom. They do not come into hard contact with space but exist in the structure with stitches. It is often said by the elderly that it is another year for repair. Random splicing of plywood, functional blocks on the outside, and the shape of the house with rounded corners jointly build the life form of the old base.

▼从走廊望向室内，View from hallway to the inside ©汪敏杰

▼衣物摆放区，Clothing area ©汪敏杰

▼衣物悬挂区及墙面摆放区&试衣间内景，Clothing hanging area and wall display area&Fitting room©汪敏杰

▼从室内衣物区望向室外，View from the clothing area to the outside ©汪敏杰

傍晚升起的仪式感
A sense of ritual rising in the evening

两面墙上的升降挂杆如同过去探出阳台的晾衣架，白天降下来作为服装陈列，到了闭店后全部升起，伴随灯光的切换，恰好成为了一件大型艺术装置。每天陈列的更迭，都让这件艺术品产生细微的区别，是生活的刚需，也是生活的艺术。

The lifting hangers on both walls are like the clothes hangers that protruded out of the balcony in the past, and descended during the day as a clothing display. After the store was closed, they all rose, accompanied by the switching of lights, which happened to be a large art installation. The daily changes in display make a subtle difference in this artwork, which is the rigid demand of life and the art of life.

▼墙面摆放区及晾衣架般的升降挂杆，Wall display area and the lifting hangers on the wall ©汪敏杰

▼项目夜景，Night view ©汪敏杰

▼项目平面图，Plan ©Say Architects

业主：phew
状况：完成
年份：2022
面积：90sqm
地址：中国杭州狮虎桥路
项目类型：商业空间
空间设计：say architects
主持设计：张岩、单嘉男
团队：张翼玄
网站：www.sayarchitects.cn
联系：info@sayarchitects.cn
空间摄影：汪敏杰
施工团队：杭州优办装饰有限公司
家具制作：浙江诺隐家居有限公司

Owner: phew
Status: Completed
Year: 2022
Area: 90 sqm
Address: Shihu Bridge Road, Hangzhou, CHINA
Project Type: Business Space
Interior design: say architects
Partner in charge: Yan Zhang , Jianan Shan
Team:Yixuan Zhang
Website: www.sayarchitects.cn
Contact: info@sayarchitects.cn
Space photo: Wang Minjie
Construction team: Hangzhou Youban Decoration Co., Ltd.
Furniture Making: Zhejiang Nuoyin Home Furniture Co., Ltd.

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