Like ITAFE’s Logo design inspiration drawn from a matchstick, The Day Lab Design Team hopes to illuminate the community with design sparks. The City of YiWu in Central ZheJiang Province, China, is renowned for its small commodity trade. Traders from all over the world come to the YiWu Market daily for quick trades and leave in a hurry. Despite YiWu being a county-level city and one of the powerful economic cities of China, it lacks facilities to provide visitors, and most importantly consumers in search of better lifestyle. The Day Lab Design Team challenged this with avant-garde, experimental Interior Design style; ingenious open-layout concept allow the interior design to spill over to the street, create interest and thereby winning the praises of young consumers.
▼墙壁上展示着简洁的菜单，clean and simple menus are shown on the wall
ITAFE的精神”Light Your Life”是这家店从产品到设计的灵魂。我们抛弃了厚重冗长的菜单设计，用简洁的排版只呈现给消费者最顶尖品质的咖啡，茶和面包，也就是店名ITAFE字母中暗示的 Tea, Bread, Coffee，简单而纯粹。
ITAFE’s ideology of “Light Your Life” is the design soul of all the products from this outlet. We abandoned lengthy and hefty menus, and adapted clean and simple layouts. In getting rid of all the fuss, we bring into the limelight top notched quality coffee, tea and coffee.
在空间中，“Light Your Life” 含有的两重意义：首先Light是“光明、点亮” ，ITAFE灯光的设计和呈现效果毫无疑问十分出彩。门头设计采用了金属百叶的形式，日间随着时间、天气、季节的不同表皮能反射出环境光的变化，单纯利用自然光就能获得比人工照明更加明亮的视觉效果。夜晚，百叶阵列中间隔相同距离加入射灯照明，走动中行人视线和百叶间角度改变，使得每一个被射灯照亮的区域宽度不断变化，整个店招具有鲜明的节奏感。
In the Interior, “Light Your Life” embodies 2 meanings: First of all, “Light” is Bright and Illuminates. ITAFE’s lighting design is certainly brilliant. In the storefront design, we have designed metal Venetian slats to absorb and reflect different color shades from various times of the day, seasons and weather conditions. Harnessing natural light by employing use of reflective materials can reduce the need for unnecessary artificial lighting, as only daylight can achieve this sort of vibrancy and brilliance. At night, artificial lighting integrated into the gaps of the slats creates interest and momentum. Pedestrians enjoy different impressions from different perspectives.
▼夜晚，金属百叶阵列中间隔相同距离加入射灯照明，at night, artificial lighting integrated into the gaps of the slats creates interest and momentum
▼通常用在低成本建筑顶棚的阳光板，在这里成为了护栏的柔光板，polycarbonate panels are used in the balustrades as a light diffuser
Adjacent to the entrance, a digital screen is encased in the long communal table. We covered the screen with acrylic honeycomb material to create pixelated graphics. The screen displays animations of harvesting coffee beans to its production and packaging. In so doing, we hope to bring awareness and attract consumers. The animations displayed on the digital screen can be tweaked to portray festivities’ atmosphere and so the outlet does not need further decorations. The exterior balustrade is another design highlight. Polycarbonate material is a cost effective material for building’ sun shading, we have employed the use of this material in the balustrades as a light diffuser. This particular material diffuses the outline of the lamp source but also has a special characteristic to allow light to travel to and highlight the edge of each panel.
▼长桌下方嵌入的电视屏幕用于播放录影，a digital screen is encased in the long communal table for video displaying
“Light” 另外还只指“纤薄、轻量”。ITAFE室内空间在选材和形式上力求精简，不锈钢（镜面、拉丝、黑色烤漆）、水泥、水磨石，阳光板，蜂窝亚克力，几种看似寻常的材料在设计师手中的到巧妙的运用，相同材质变换不同色泽，不同材质又协调统一。户外座椅采用5 mm厚的不锈钢板折弯，细节的处理使得原本坚硬犀利的金属如同一张轻薄柔软的纸搭在滚轴上，举重若轻。
“Light” also implies lightweight. ITAFE’s Interior Design material scheme and design technique is centered around simplicity; stainless steel (polished, hairline, black powder coating finishes), cement, terrazzo, polycarbonate, honeycomb acrylic, may seem like ordinary materials but with the ingenious implementation of the design team, these materials in different finishes are woven into a harmonious symphony. The outdoor furniture is constructed from 5 mm thickness stainless steel sheets. The termination detail at the top of the backrest is that a light weighted sheet of metal being eased into a scroll.
▼户外座椅采用5 mm厚的不锈钢板折弯，如同一张轻薄柔软的纸搭在滚轴上，the outdoor furniture is constructed from 5 mm thickness stainless steel sheets, which seems as a light weighted sheet of metal being eased into a scroll
Another well-received design innovation is the highly reflective Stainless Steel used at the bar counter top. This reflective surface equates to an interactive and dynamic movie projection screen showing all corners of the outlet and providing “a bird’s eye view” of the coffee making process, to the customers. With true integrity to the design statement of Lightweight, the design team has abolished the typically cluttered worktop and instead situated the equipment in the back pantry. Through clever layout and a window to connect the pantry and bar, a streamlined and sleek bar counter design is achieved.
▼顶部的镜面可以让顾客看到咖啡的制作过程，the reflective surface above the bar counter provides the customers “a bird’s eye view” of the coffee making process
The bar top is not only core of functionality but also the visual focal point. This area is endowed with a cluster of 6 water drop pendant lamps, which correspond, to 6 glass flasks on the counter top. This art installation portrays coffee and tea purification and extraction process. The glass flasks are filled with actual tealeaves so that customers can observe the quality of the products at close distance.
▼水滴状吊灯，酷似萃取时滴滴渗出变得更浓郁的过程，the water drop shaped pendant lamps mimic the process of drip coffee.
It is our firm belief that a good retail outlet design not only services the customers’ basic needs but also benefits the community. Before the implementation of our design, the entire street was dull and old, and pedestrians whizzed by the street without taking notice of their surroundings. But with this new facelift, ITAFE is aggressively attracting locals and an international crowd made up of traders who come to the city. The welcoming design of the outdoor furniture also acts as a resting space for pedestrians. Due to the design of the outlet, more people unknowingly became interested in the culture of coffee and tea and this encourages repeat visits in the future. This, is what we believe to be design excellence!
▼设计概念图，design concept diagram
▼可开闭立面示意，openable facade diagram
项目设计 & 完成年份：2017年
摄影师： Peter Dixie
project name：ITAFE Coffee & Drinking Store
architect or company：Daylab Studio
contact e-mail：email@example.com firstname.lastname@example.org
Design year & Completion Year：2017年
Leader designer: Docee Dong
Project location：126 North Danxi Road, Yiwu, Zhejiang, China
Gross Built Area：180m2
Photo credits： Peter Dixie