GAGA / COORDINATION ASIA

Project Specs

Design Firm:
Location:

非常感谢考迪迅(上海)建筑设计咨询有限公司将项目介绍和项目图片授权gooood发行。
Appreciation towards COORDINATION ASIA for providing the following description:

伴随着中国不断增长的年轻富裕一代以及创意专业人士,休闲咖啡餐饮连锁产业已经人认识到了这些客户的需求并且以极快的速度在每个街边路角不断涌现。在这个高度竞争的行业中,gaga鲜语代表的正是年轻,新鲜,现代以及时尚前沿的品牌形象,将其与众多其他品牌真正的区分开来。在未深圳的gaga鲜语创造一个新的店铺设计时,协调亚洲将那些帮助gaga成功的精华部分提取,并营造出一个穿越室内与室外的模糊边界的独一无二的空间概念。

With a growing number of young socialites and creative professionals in China, coffee culture is growing in popularity and café chains are popping up on every corner. Within this highly competitive industry, Gaga is a young, fresh, modern and fashion forward brand that distinguishes itself with a great eye for detail. In creating a new design for the deli and eatery in Shenzhen, COORDINATION ASIA took the essence of what has made Gaga a success, and created a one-of-a-kind space that blurs the boundaries between the indoor and the outdoor.

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这个为gaga设计的新商铺运用了现有品牌的主题颜色。整体氛围温暖,自然舒适。实木材质,柔软的针织材料河绿色的植物装点都为整个空间营造了一份平静休闲的和谐环境。 新的室内设计的主要概念在于“穿越边界”的概念,通过定制的天花板木饰板装置来表现,这些仿佛如同一缕缕阳光从店内破涌而出。木饰板沿着墙面延伸形成了商品的货架。大型的吊灯通过乒乓球大小的灯泡装点,与幽暗的灯光和轻柔的爵士乐共同营造出酒廊的氛围。室外的木地板延伸进入室内,逐渐转化为流畅的水泥质感地面。

The new space that was created for Gaga uses the existing color theme of the brand. The atmosphere is warm, natural and cozy. Rustic wood, soft organic textile and green decor create a harmonious environment that is calming and relaxing. The main concept for the new interior, “blurring thresholds”, is amongst others translated in a custom made ceiling installation of lamellas, which looks like a burst of sun rays from deep within the store. The lamellas continue onto the walls to create shelves for merchandises. A large chandelier adorned with pingpong ball sized lightbulbs makes for an iconic feature that customers will be sure to remember. In the evening, the space takes on a lounge atmosphere, with dimmed lighting and soft jazz music. The outdoor floor panels continue into the interior and transition into sleek concrete floors.

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gaga的灵魂在于它所提供的食物。更注重商品的细节,墙面上装满商品的货架在店内延伸,使顾客置身于gaga的饮食文化氛围之中。在这里顾客能找到在gaga自己的厨房中所使用的各种最优质的食材和调料。这个特殊的产品概念“从我们的厨房到你的厨房”不仅推动了gaga对于食物品质的要求同时也使顾客感觉在gaga自己的食品储藏室中随意挑选。gaga对于品质的关怀同样可以在其他细节中得以观察到;从彰显个性的餐具到装饰艺术品。没有相类似的物件,每一项都经过精心挑选。

The soul of Gaga lies for a great part in the food it serves and sells. Putting more emphasis on merchandising, wall shelves spanning the length of the store are filled with products, surrounding the customers in the food culture of Gaga. Customers can find top quality ingredients of which some are used in Gaga’s own kitchen. The specific merchandising concept ‘from our kitchen to yours’ promotes Gaga’s standards for quality ingredients and makes customers feel as if they are inside Gaga’s own private pantry. Gaga’s care for quality is also visible in other details; from individually customized tableware to decorative pieces. No two items are alike, and each item is selected with the greatest care.

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灵活的座位排布计划使gaga能够在保持家庭感舒适感的同时又能接待大客流。沿墙的沙发靠背椅一路从室内延展到室外。位于餐厅中央位置的自由式座位可以以多种方式组合试用,来根据不同场合和聚会人数等情况作出调整。墙面货架也可灵活多用;在繁忙时段,较低的货架也可以被清理出来座位餐桌使用。

A flexible seating scheme was created to enable Gaga to handle high capacity while maintaining a homely and cosy atmosphere. Plush sofa benches line one side of the café, extending all the way to the outdoor space. Floating seats in the middle of the space can be combined in different ways, to cater to parties of different sizes. Wall shelves are flexible and multi-functional; on busy hours lower shelves can be cleared and used as tables.

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立足于深入了解品牌本身,设计不仅着重表现并保留了gaga独特的品牌形象。gaga的消费者在新店中将会有宾至如归的感受,同时惊叹于gaga对于细节的关注和对于产品的尽心以及由协调亚洲所进一步呈现的高品质店铺体验。

Starting from a deep understanding of the brand, the design highlights and secures Gaga’s unique brand image and attitude. Gaga’s consumer will surely feel at home in the new space, and will be surprised to see that Gaga’s attention for detail, care for products and high quality taste has been taken to the next level by COORDINATION ASIA.

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类型:餐厅
地点:深圳/中国
任务:品牌咨询 概念设计 深化设计 现场监理
范围:290平方米
年份:2013
团队:Alberto Caiola Yichen Ke 陈浩 陈侠译 Manuela Mappa Rune Skjøldberg 虞音
合作方:朗图品牌顾问与设计
客户:深圳市鲜语餐饮管理有限公司
照片:diephotodesigner.de

Type:Restaurant
Location:Shenzhen / China
Assignment:
Brand Consulting
Concept Design
Detail Design
Site Supervision
Extent:290 sqm
Timing:2013
Team:
Alberto Caiola
Yichen Ke
François Aubret
Hao Chen
Manuela Mappa
Rune Skjøldberg
Yu Yin
Partner:Rito Communication Group
Client:Shenzhen GAGA Catering Management Co.Ltd
Photos:diephotodesigner.de

MORE:  考迪迅(上海)建筑设计咨询有限公司   COORDINATION ASIA

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