Among the transformations that have been taking place in the way of consuming food products in recent times, that of the frozen food market as an exclusive modality was something unprecedented in the city of Villa María. FRISTO was born as a brand with its own identity from this market opportunity, and established as a main goal to find a strategic place within the urban fabric to locate its commercial window.
▼项目外观，exterior of the project © Gonzalo Viramonte
▼入口与外窗细部，details of the main entrance and the window © Gonzalo Viramonte
The design of this project raises this innovative item as a generator of the concept that guides its development with the use of materials, shapes and textures that evoke the cold, the icy, the frozen, and emphasize the exclusivity of these characteristics in each product offered. The needs program had pre-established elements that make up the essential infrastructure for the conservation and display of products. But although these modules could seem, at first, a spatial limitation, they became the opportunity to enhance the interior surfaces of the envelope as spaces to develop the proposal.
▼室内概览，overall of the project © Gonzalo Viramonte
From the entrance of the premises, the suggested route for the user can be fully visualized, which begins in the exhibition and self-service sector around an island of horizontal freezers surrounded by vertical freezers where the products are classified: red meat, fish, seafood, vegetables, fruits, bakeries, ice cream. Then, in the packaging and box sector, the seller completes the purchase operation and delivers the order.
▼一座大型水平冰柜岛包围在冷冻立柜中央，an island of horizontal freezers surrounded by vertical freezers © Gonzalo Viramonte
The ceiling is used to display a series of pointed transparent pieces that, geometrically organized, run horizontally along lines creating an illusion of movement that imitates the freezing of water turning into ice crystals. This effect is materialized thanks to glass rubber panels, hung from metal rods attached to the ceiling, which progressively rotate and move along the axis of each of the strips delimited by the modulation of space, which is projected from the floor to the ceiling. through vertical lines composed of spiral metal tapes.
▼天花板上的装饰产生出动态的视错觉，宛如水滴凝结成的冰晶，the decoration on the ceiling creates an illusion of movement that imitates the freezing of water turning into ice crystals © Gonzalo Viramonte
The counter is a select piece of visual purity: a glass prism that seems to detach itself from the floor. There are exhibited some complementary products to purchases, whose silhouettes are blurred as the glass becomes translucent. This same effect is applied to the windows, which invite you to enter the room to fully see the interior, only leaving transparencies in the upper parts.
▼柜台展示了一系列补充商品，如红酒等，The counter exhibited some complementary products to purchases © Gonzalo Viramonte
The superposition of transparent and iridescent elements generates an interesting visual game of brightness and tones that varies according to the impact of light. The logo and isotype of the brand, made with neon silhouettes, are reflected in the transparent panels of the ceiling, the glass of the windows and the counter, making Fristo’s identity present in different places that change according to the perspective. An innovative aesthetic detail is the lining of the interior vertical surfaces with textured aluminum sheets that complete the materialization of the play of brightness and reflections raised from the beginning of the proposal.
▼天花板装饰细部，details of the ceiling decoration © Gonzalo Viramonte
▼铝制饰面板细部，details of the textured aluminum sheets © Gonzalo Viramonte
▼门头细部，details of the storefront © Gonzalo Viramonte
▼分析图，diagram © EFEEME architects
▼平面图，plan © EFEEME architects
Project Name: “FRISTO, frozen market”
Architecture Office: EFEEME architects
Office website: www.instagram.com/efeemearquitectos
Architects authors of the work: Flavio Diaz _ Marina Alves Carneiro
Artistic installation: Marina Alves Carneiro
Contact e-mail: firstname.lastname@example.org
Country of Office: Argentina
Construction completion year: 2020
Constructed area: 81 m2
Location: San Luis esq. H.Yrigoyen, Villa María, Cba.
Photography credits: Gonzalo Viramonte
Photographer’s E-mail: email@example.com
Collaborators: Sterrantino, Julia