Color Camp美甲店，洛杉矶 / Weekday Studio

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Appreciation towards Weekday Studio for providing the following description:

室内空间  Interior

Weekday Studio与建筑师J. Byron-H共同为洛杉矶的Color Camp美甲店打造了室内空间。这个面积为675平方英尺的空间坐落于Fairfax区的贝弗利大街，这样的空间在洛杉矶可谓绝无仅有。

Weekday Studio teamed up with Architect J. Byron-H to create the interior design concept for Color Camp, a new manicure bar in Los Angeles, California. Located on Beverly Boulevard in the Fairfax District, this 675 square-foot space is the first of its kind in Los Angeles.

▼室内空间，the interior of the manicure bar

设计师希望摒除当下美甲店常有的喧杂环境，转而唤起一种充满探索与乐趣的氛围。大胆的线条使明亮的白色空间更富有生气；圆形、半圆形、凹面与凸面不时穿插在长凳、桌子、置物架、大门以及标识之间。带有装饰的倾斜墙壁和定制的亮蓝色家具带来活泼缤纷的色彩，混凝土和金属等工业材料与渐变的粉色、橙色及蓝色相映成趣：在洛杉矶，建筑的的粗糙质感和城市耀眼的天空往往也会产生这样的对比。

The designers wanted to evoke a sense of and avoid the predictable, cluttered environment often associated with contemporary nail salons. Instead, a bright white space is enlivened with bold shapes. Circles, semi-circles, concave and convex shapes play across bolsters, tables, shelving, doorways and branding. A gradient mural wall and custom bright blue furnishings bring pop accents of color. Industrial materials like concrete and steel are cushioned by a vibrant gradient of pinks, oranges and blues, a contrast found throughout LA whenever the roughness of the city’s structures finds relief against its brilliant skies.

▼大胆的线条和明亮的内饰使空间富有生气，a white space is enlivened with bold shapes and bright colors

▼几何元素融于空间细节，the geometric pattern is integrated in interior details

设计师为美甲店打造了一个模块化的菜单系统，对各种各样的颜料、色彩和美甲款式进行一站式的展示。随着季节和流行趋势的变化，顾客可以任意挑选手绘、3D打印和磁模等美甲方式。建立一个清晰、透明且稳定的价格体系是一项首要之举。

Weekday studio developed a modular menu system that showcases the various types of lacquers, color choices, and nail art options all in one place. Original, 3D printed, magnetic molds were made to be interchangeable and transition with the seasons alternating trends. It was a priority to demystify the pricing structure and establish one that is transparent, clear, and consistent.

▼一站式的展示系统，showcase all in one place

品牌形象  Brand Identity

Color Camp致力于成为最尖端的美甲店铺，因而它需要一个合适的品牌形象来实现这一目标。在着手项目之前，Weekday Studio对Color Camp的长短期业务和市场目标进行了深度的研究。设计师们发现其自身也许就是受众之一，在经过几次面谈之后他们更加确定了这一点。于是设计师决定充分享用这次机会，将美甲店打造成一个自己也能经常光顾的空间。

Color Camp was looking to become the leading manicure bar and it needed a brand identity that would support that objective. Weekday Studio started the project by taking a deep dive into understanding Color Camp’s short- and long-term business and marketing goals. The initial assumptions were that the designer themselves just might be the target audience. Just after the initial meetings, this was quickly confirmed and they rejoiced at the opportunity to design something for themselves and a space that they would become regulars at.

▼基于品牌形象进行的平面设计，the designs made for building the brand identity

Color Camp的短期目标是在西好莱坞开设第一家分店，这也是其日后在全国各地开设更多分店这一长期目标的基石所在。在了解了这两个目标之后，设计师们便开始着手为Color Camp打造一个时髦(却不肤浅)的、经得起时间考验而又富于变化的品牌形象。定制的logo灵感来源于美甲艺术中的圆形和方形等几何图案。渐变的色调则来自于洛杉矶的美丽日落。在产品展示方面，设计师们陈列了独特且多元的风格与选择款式，每一种都尽显洛杉矶女性的美的精髓。设计师还为品牌设计了网站，便于使用者进行网上预约，了解更多关于Color Camp的服务，从而更加充分地感受到Color Camp的与众不同。

Color Camp’s short term goal was to open their first location in West Hollywood while being strategic with their long term goals of opening up multiple locations spread across the entire country. Once the designers understood both scopes of this, they set off to design a brand that would be trendy (but not narrow), timeless, and translatable. The designers created a bespoke logo made from circles and squares inspired by geometric nail art. The ombre color palette was drawn from the beautiful LA sunsets. For the launch campaign, the designer showcased the unique styles (and nail preferences) of diverse women, each in their own way representing the quintessential LA cool girl. A website was designed which makes it easy for users to book an appointment, learn about Color Camp’s services, and walk away with an understanding of Color Camp’s uniqueness.

▼网站设计更有助于展示品牌形象，the website was designed to contribute to the brand identity

▼设计示意图，diagram

▼平面图，floor plan

▼横剖面图，cross section

Architect: J.Byron-H
www.jbyron-h.com
Instagram: @j_byron_h

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