Call me MOSAIC Bookshop, China by TurtleHill

A horizontal reading experience

Project Specs

Design:
Location:
Materials:

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Appreciation towards TurtleHill for providing the following description:

Call me MOSAIC,一个全新的书店品牌,希望用年轻人热衷的带有互动意味的形式,关注每一个如马赛克般的个体,重新探讨空间、内容、个体三者的可能。书店强调以用户为核心的提案式选品,回应每一个个体的真实阅读需求。在空间布局的设计上,也将紧紧围绕人的阅读体验展开。

Call me MOSAIC, a pioneer bookshop brand focuses on every readers and to re-image possibilities of space, content and individual by means of interactive forms that are popular among young people. The bookshop emphasizes user-oriented book selection strategy to respond every individuals’ reading requirements. Applying the same methodology, the interior design of the bookshop is carried out by closely addressing reading experience.

▼空间概览,overview ©turtlehill

一个人的阅读取向往往会由一个兴趣点出发形成多面延伸,而非聚焦于某一种书籍分类;真实的阅读场景中也不会只有书,而是时常伴随着一些零食或文具。因此Call me MOSAIC所强调的阅读体验,是一个多维的空间情景。

One’s reading interest is unlikely to be limited to a specific type of book. Instead, it would grow from one point of interest to several related fields. Also, when people do their reading, they probably have something at their hands. It might be snacks or stationery. Therefore, the reading experience Call me MOSAIC emphasizes is always conducted in a multi-dimensional scenario.

▼一个多维的空间情景,a multi-dimensional scenario ©turtlehill

▼书架细节,book shelf detail ©turtlehill

基于这些对阅读场景的观察,我们选择以C字型书架作为空间的原型。不同长度的书架在不同维度上交叠,生成一个形态复杂的、尺度各异的,如同电影《星际穿越》中所描述的多维空间。人站在其所定义的空间中可以同时接收到多个面向的信息,体验一种空间式的“平行阅读”。

As the studies on reading behaviour, the C-shaped shelves are devised as the module. Shelves of varied length stacking in space generate a complex and bursting book wall just like the multi-dimensional space illustrates in scenes of Interstellar. People can experience horizontal reading when receiving information from different directions at the same time.

▼不同长度的书架在不同维度上交叠,shelves of varied length stacking in space generate a complex and bursting book wall ©turtlehill

▼读者可以同时接收到多个面向的信息,体验一种空间式的“平行阅读”,the readers can experience horizontal reading when receiving information from different directions at the same time ©turtlehill

▼C字型形书架的设计以当下流行于年轻群体的弹幕文化为灵感,the design of bookshelves is inspired by the live commenting which gains phenomenon success in video social media ©turtlehill

配合Call me MOSAIC在文艺的内核上融入新兴流行文化的品牌概念,书架的设计以当下流行于年轻群体的弹幕文化为灵感。喷刷上深浅各异的利落紫红色的C字形书架从格子状划分的靠墙书柜中爆发而出,凌空悬挑。置身于错综复杂的陈列架中,顾客在挑选文具、零食等生活方式商品的同时也将捕获到与之相关的书籍信息。

The design of bookshelves is inspired by the live commenting which gains phenomenon success in video social media. The C-shaped units boost from the back wall, overhanging in the space and coloured vivid amaranth. Standing in between these shelves, customers can find books they are interested in and other products highly related.

▼书店实景,interior view ©turtlehill

▼书店迭代,design progress ©turtlehill

▼轴测图,axon ©turtlehill

▼多维内容,multi-dimensional contents ©turtlehill

▼平面图,plan ©turtlehill

▼立面图,elevation ©turtlehill

▼书架施工图,book shelf structure detail ©turtlehill

项目名称:Call me MOSAIC 书店空间设计 / 玳山设计
建筑师:玳山设计
项目地址:广州市太阳新天地商场
主创建筑师:郭振江
照明设计:广州研光所照明灯光设计有限公司
建筑面积:157㎡
项目年份:2017年12月
摄影师:郭振江
公司网址:turtlehill.cn
联系邮箱:info@turtlehill.cn
Project Name: Call me MOSAIC Bookshop Interior Design
Architects: TurtleHill
Location: Happy Valley, Guangzhou
Architect in Charge: Jason Guo
Lighting Designer: Lighting Space Design 
Area: 157㎡
Project Year: 2017
Photographs: Jason Guo

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