由LLA建筑设计公司（Laguarda.Low Architects）担任商业平面布局及室内设计的天津K11 Select坐落于天津滨海新区的周大福金融中心内。项目交通便捷，津滨轻轨和京津高铁可直达。总体项目建筑面积约4.3万平方米，以独特的设计融合汇聚高端商业，顶尖的艺术和文化创意，引领商圈格局的重塑与升级。天津K11 Select旨在为2021年的“滨城”打造消费体验与文化力量能够共融且蓬勃发展的全新空间，并为天津市民带来前所未有的艺术文化购物新体验。
With commercial layout and interior design by Laguarda.Low Architects, K11 Select is a trendy destination located in the 530-meter Tianjin CTF Finance Centre in Tianjin Binhai New Area. The surrounding site includes an International Golf Club, Tianjin Cultural Center – including a city library and several museums, the TangGu bullet train station, and several parks. With direct access to Tianjin Metro Line 9 and Beijing-Tianjin Intercity Railway，the project has convenient transportation connections with the city and the larger metropolitan region. With an overall area of approximately 43,000 square meters, Laguarda.Low’s unique design integrates high-end retail, high-end art and cultural creativity, and leads in the remodeling and upgrading of the entire business district. Tianjin K11 Select creates a new space where consumer experience and cultural power blends and flourishes, bringing an unprecedented art and cultural shopping experience to Tianjin citizens.
▼项目外观，external view © Edgar Wong
Project Positioning & Retail Strategy
于2008年创立的K11集团在面对商业空间陷入同质化的大潮时，用艺术文化打破了传统市场的桎梏，开创了国内独树一帜的“文化零售”先河，并推出了多个相关品牌。其推出的子品牌K11 Select旨在为千禧世代打造「潮&趣」生活主场，为年轻消费者提供“实验性”与“未来感”并存的艺术文化购物新体验。正如行业人士所说，“随着电商影响不断扩大，Z世代的需求愈加多变，创新商业模式涌现，新零售则更需要我们的探讨与实践”，而K11 Select正是K11对新零售做出的新探索。
The K11 Group, founded in 2008 and faced with the tide of homogenized retail spaces, have broken the shackles of the traditional market with art and culture, creating a unique “cultural retail” precedent in China and launching a number of related brands. Its sub-brand, K11 Select, creates an exclusive “trendy & fun” life home for the new generation of consumers aged 18-25, aimed at their consumption demands of an “unlimited imagination of the future” and “tasting new things”, providing new artistic and cultural shopping experiences of “experimental” and “sense of future” for young consumers full of curiosity and advocating personality and pursuing taste. As industry insiders have said, “As the influence of e-commerce continues to expand, the needs of Generation Z have become more and more changeable, and innovative business models have emerged. New retail needs our discussion and practice”. K11 Select is K11 Group’s new exploration of new retail.
▼整体内部空间，interior space © 舒赫
As K11 Group’s first cultural retail project in Tianjin, K11 Select continues the core essence of K11 and perfectly integrates “Art, Humanity and Nature” into the shopping experience. Through the meticulously designed commercial layout and circulation, the integration of unique retail stores, themed spaces, limited art activities and artworks, etc., allows the new generation to burst into vitality in the power of cultural creativity.
▼精心设计的商业布局与动线，the meticulously designed commercial layout and circulation © 舒赫
项目由B1至L5共六层，依次为：未来食艺、未来精选、未来风尚、未来酷玩、未来潮趣、未来花园。不仅致力实现无缝数码零售体验，改变传统实体零售模式，为顾客带来未来感十足的多元互动数码体验；更是总计引进60余家优质品牌，其中有超过30家独家店、首店、新概念店以及K11 Select专属形象店，包括滨海独家的星巴克HP臻选店、首次进驻天津的T11生鲜超市、首次且独家落地天津K11 Select的华为授权体验PLUS店、DJI大疆新天津城市店等。
The project has six floors from B1 to L5, which are: future taste, future feature, future fashion, future cool & play, future trendy fun and future garden. It is not only committed to realizing a seamless digital retail experience, but also to changing the traditional physical retail mode and bringing customers a diversified interactive digital experience with a full sense of the future – more than 60 high-quality brands have been introduced, including more than 30 exclusive stores, first stores, new concept stores and K11 Select exclusive flagship stores. This unique tenant mix brings an unprecedented new concept of Cultural Retail for generation Z, local consumers and tourists from all over the country.
▼首层中庭，ground floor atrium © 舒赫
LLA延续K11独特的文化零售概念，将“艺术·人文·自然”核心元素融入顾客体验，并围绕“未来生活实验场”的定位，加入未来与科技的元素。以天津独特的运河文化为灵感，提出以“A River of Discovery探索之河”为设计理念，缔造全新的城市空间有机体。
K11 Select creates an immersive creative journey by integrating the central elements “Art, Humanities, and Nature” into a customer experience. Focusing on the positioning of the “Future Life Experimental Ground”, elements of the future and technology are added. Inspired by Tianjin’s unique canal culture, Laguarda.Low’s design concept of “A River of Discovery” creates a new urban organism.
▼室内空间设计手稿，sketch © LLA
以“A River of Discovery探索之河”为设计灵感出发点，室内整体空间宛如被自然溪流雕刻而成，通过一体化的吊顶与扶梯设计，与垂直空间自然相连，创造出优雅的流线型空间。蜿蜒曲折的铺地设计以及简洁明快的无缝照明设计在连续的空间中叠加上不同维度的流动曲线，形成富有层次与动感的“河流”串联起商业与艺术空间，引导顾客在其中游览探索。不同“河流”的交汇处形成了特殊的展陈空间，为近四十件由国内外艺术家创作的当代艺术品提供了展示的舞台，将艺术文化的气息渲染于商业空间的方寸间。
The interior design of K11 Select is shaped like a space in nature, carved by the flow of a river. The streamlined flow of the horizontal space is created by the elegant curves that are naturally connected to the vertical space through the integrated escalator design. The winding floor paving and seamless lighting design superimpose flow curves of different dimensions in a continuous space, forming a hierarchical and dynamic “river” connecting commercial and artistic spaces, guiding customers to explore and experience. The intersection of different “rivers” forms unique exhibition spaces, which provide stages for nearly 40 contemporary artworks created by domestic and foreign artists, the breath of art and culture is expertly woven into every square inch of commercial space.
▼一体化的吊顶与扶梯设计 © 舒赫
integrated escalator design
▼不同维度的流动曲线 © 舒赫
flow curves of different dimensions
The interior is sculpted with white GFRG, marble stone paving, and state-of-the-art lighting to create an elegant and refined art show atmosphere in the dynamic and active commercial space. While designing the framework for a unified design language, Laguarda.Low incorporated different elements on each floor to correspond to the unique themes. The “Space Capsule” restroom design and the “Light and Shadow” elevator hall integrate the sense of future technology. The skylight design introduces ample natural light into the space. The indoor dry landscape, green plant curtain wall and green embellishment of the public area also demonstrate the harmony between man and nature.
▼穹顶，dome © 舒赫
▼典雅沉静的购物空间，elegant shopping space © 舒赫
▼五层连接塔楼的绿色通廊，green corridor connecting the tower © 舒赫
入口——波纹走廊 | Entrance—Wave Corridor
▼主入口空间概念图，space concept © LLA
Each entrance of K11 Select provides unique gateway experience to the customers through a “wave corridor” design inspired by different states of water. Customers enter the interior space through three-dimensional waves in different forms. The repetitive undulating white matte-finished GFRG waves create a sensual transition as the beginning of new Journey, “River of Discovery.”
▼主入口外部，exterior view © 舒赫
▼主入口空间，main entrance © 舒赫
▼门廊，porch © 舒赫
五层禅意园 | Zen Garden
The space design takes shape in nature, which is one of main themes of K11 Select, full of streamline and rhythm. The fifth floor of the project introduces natural light through the glass dome skylight with wooden finish frame. Zen gardens with pebbles, sands, bushes, and Art along with a grove of trees outside the skylight provides customers with a peaceful rest in nature. Visitors can enjoy the spectacular panoramic view of the entire mall through the canyon-like space carved by a series of swirling bulkheads. It pays attention to the sustainable development of man and nature, creates a new urban space, and becomes an organism that feeds back to the city.
▼禅意园，zen garden © 舒赫
▼一系列旋转的舱壁雕刻的峡谷空间，the canyon-like space carved by a series of swirling bulkheads © 舒赫
太空舱卫生间 | Space Capsule Toilet
▼材质分析，diagram © LLA
The special toilet located on the second floor presents a new concept of a unique and futuristic restroom experience for customers. The enclosed and separate toilet compartments are like space capsules in a science fiction world, which maximizes the privacy of users and improves the spatial experience. The sink, mirror, and toilet inside of each individual space capsule toilet compartment are all integrated and fabricated with customized GFRC. Separate from the capsules, the corners of the sinks are treated with curved surfaces, oval shaped mirrors flush with the wall, and urinal partitions smoothly growing out of the walls seamlessly. All elements are integrated within an organic space that has seamless free curved linear ambient lighting, ceiling lights inspired by pebble stones in the river, and granite stone finished paving. The integrated space designed with natural flow creates a “sense of future” with an ambiguous boundary among disparate elements.
▼太空舱卫生间，space capsule toilet © 舒赫
Differing from other K11 methods which are more complicated in creating spatial wonders, Tianjin K11 Select intertwines commerce and art with a gentle attitude, finding a balance between the warm and rich commercial space and the noble and unique art space, and creates an environment suitable for diversified forms, maximizing the display of products and artworks. How does one update a future shopping mall for anew generation’s ever changing needs? Laguarda.Low has given a new answer that is inclusive and full of life, the “feeling of breathing”.
▼首层吊顶平面图，ground floor ceiling plan © LLA
▼二层吊顶平面图，first floor ceiling plan © LLA
设计公司：LLA建筑设计公司 / Laguarda.Low Architects (LLA)，www.laguardalow.com
主创设计师：John Low / AIA
资深设计师：宋俊圭 / LEED AP
项目经理：黄以基 / AIA
LLA设计团队主要成员：Sarah Lowe、Andy Fast、杨骥腾、慎仁锡
Project Name: Tianjin K11 Select
Client: New World Development Company Limited
Location: Tianjin, China
Scale: 43,000 Square Meters
Status: Built, Opened in May 2021
Design Firm: Laguarda.Low Architects (LLA), www.laguardalow.com
LLA Design Scope: Commercial Layout and Interior Design of Retail Center
Lead Architect | Principal-in-Charge: John Low, AIA
Senior Designer: Junkyeu Song, LEED AP
Project Manager: Edgar Wong, AIA
LLA Team: Sarah Lowe, Andy Fast, Jiteng Yang, Insuk Shin
Tower Design and Mall Exterior Design: SOM
Landscape Consultant: ATLAS (China)
Lighting Consultant: BPI
Photography: Shu He Architectural Photography Studio, Edgar Wong