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随着城市生活的发展，许多老街区与老建筑需要被赋予新的生命力，城市社区也需要随着时代的变迁，找到新的生命力。日前，杜兹设计受巴拉巴拉委托的改造新作揭幕，将天津滨江道步行街上的一幢四层老旧建筑从建筑形态，室内布局，业态规划全面焕新，改造成为了集零售，亲子休闲，发布，活动等新型复合式体验为一体的独栋式“Balabala旗舰空间”。

With the development of modern urban life, many old neighborhoods and old buildings need to acquire new vitality. Urban communities also need to find new vitality as the time changes. Recently, DUTS Design commissioned by Balabala unveiled its new renovation project, transforming a four-story old building on Tianjin Binjiang Road into a new experience space “Balabala House” with retail, leisure, events and other functions coming from the architectural facade, interior layout, and business planning.

▼项目位于滨江道与新华路口，the project is located on the intersection of Tianjin Binjiang Road and Xinhua Road ©吴清山

▼鸟瞰，aerial view ©吴清山

建筑的社会性思考：以焕新“点亮”社区
The social significance of architecture: the community “lighted up” by a renewed building

好的建筑带来文明，建筑所承载的社会性与人文性，是在满足业主的功能需求之外，更带来建筑与生活方式的切实互动，这意味着，人与城市也在发生更多的对话。

滨江道商业街是天津市最繁华的商业步行街之一，见证了城市的繁华。随着商业模式与生活方式的快速更新迭代，这片街区也在岁月与商业的洗礼下几经变迁。

Good architecture brings civilization. The social and humanity carried by architecture not only meet the functional needs of the owners, but also bring practical interaction between architecture and lifestyle. This means that more interactions and dialogues are taking place between urban residents and the city.

Binjiang Avenue Commercial Street is one of the most prosperous commercial pedestrian streets in Tianjin, witnessing the prosperity of the city. With the rapid update of business models and lifestyles, this neighborhood has undergone several changes under the baptism of time and business.

▼场地平面图，site plan ©杜兹设计

原建筑为双面临街的V字造型四层建筑，“我们这次做的改造，不仅仅是让这幢建筑更加现代，使其焕发出新的生命力，同时，这幢新建筑的存在，也以一种新姿态“点亮”了整个社区，给这片相对老旧的社区增加了一种全新的生命力。“ 杜兹设计的创始人，建筑师钟凌这样提到。

The original building was a four-story building with a V-shaped shape facing two streets. “The renovation we have done this time not only makes this building more modern and gives it new vitality. At the same time, the existence of this new building also “lights up” the entire community with a new attitude, adding a new kind of vitality to this relatively old community.” said the architect Zhong Ling, the founder of DUTS Design.

▼改造前后对比，comparison before and after

杜兹的设计师为业主从建筑形态，室内布局，多元业态角度进行了全方位焕新，呈现出全新而具有生命力的“Balabala旗舰空间”，将品牌的文化IP植入街区，并成为街区活化的核心与引领者。

Designers of DUTS Design have carried out an all-round renewal for the owner from the perspective of architectural facade, interior layout, and diversified businesses , presenting a brand-new and vigorous “Balabala House”, which integrates the brand’s cultural IP with the neighborhood. Together. At the same time, this reconstructed building has also become the core and leader of neighborhood revitalization.

▼入口立面，entrance facade ©吴清山

建筑形态焕新：“让光带领孩子们看见不同样的世界”
Renewed architectural facade: “Let the light lead the children to see a different world”

设计师保留了原有建筑轮廓与韵味，同时将外立面线条极简化，色调选择了略带科技感的白色，与周边街区灰白色调融合的基础上又更具现代感。

The designer retained the original building outline and charm, and simplified the facade lines to make it more modern. The color tone is white with a sense of technology, which is more modern based on the integration of the gray and white tones of the surrounding blocks.

▼街道视角，view from the street ©吴清山

设计师将原有建筑的方窗进行打散和重组，增加抽象化的艺术感。不同角度与比例斜切并内凹的方窗也为整个立面带来了多重光影和深度。

The designer breaks up and reorganizes the square windows of the original building to increase the artistic sense of abstraction. The obliquely cut and recessed square windows of different angles and proportions also bring multiple lights, shadows and depth to the entire building’s facade.

▼不同角度与比例斜切的方窗带来多重光影和深度，the obliquely cut and recessed square windows of different angles and proportions bring multiple lights, shadows and depth to the entire building’s facade ©吴清山

室内布局焕新：将空间痛点转化为品牌的文化IP
Renewed interiors: transforming the pain points of the space into cultural IP of the brand

原空间业态为传统的金店，空间主入口虽面向人车汇集的十字路口，但整体立面比较封闭，私密性较好，门洞与窗洞都比较狭窄，已不适合日益开放与共享的商业空间，和多元化发展的儿童业态。

The original space was a traditional gold jewelry shop, so although the main entrance of the building faces the intersection where people and vehicles gather, the overall facade is relatively enclosed and private. Doors and windows openings are relatively narrow, which is no longer suitable for the increasingly opened and shared commercial space and the diversified development of children’s businesses.

▼设计生成图，design generation diagram ©杜兹设计

▼立面图，elevation ©杜兹设计

设计师将原有入口立面整体改造为双面可视的落地玻璃幕墙，为空间引入了更多的自然光线，大大增强了通透感，巧妙的解决了原有老建筑采光效果差，空间逼仄的劣势，为身处其中的消费者带来更舒适的感受。

The designers transformed the original entrance facade into a double-sided visible floor-to-ceiling glass curtain wall, introducing more natural light into the space. It greatly enhances the sense of transparency and ingeniously solves the disadvantages of poor lighting effects and narrow space in the original old building, bringing more comfortable feelings to consumers inside it.

▼改造后的落地玻璃幕墙，the floor-to-ceiling glass curtain wall ©吴清山

建筑内原有楼梯为每层单跑，藏在最靠里的位置，占用较多空间面积，不符合业态引流需求。设计师通过巧妙的力学与结构设计，使楼梯与周围墙柱脱离，形成了空间内一个四层通达的“悬挑楼梯”。

The original staircase in the building is a single run on each floor, hidden in the floor plan layout, occupying a lot of space, and not meeting the needs of business circulation density. The designers use clever mechanics and structural design to separate the stairs from the surrounding wall supports, forming a four-story accessible “cantilever staircase” at the entrance of the space.

▼楼层轴测示意，diagram by floors ©杜兹设计

▼从立面望向四层通达的“悬挑楼梯”，view to the “cantilever staircase” through the facade ©吴清山

在视觉形态轻盈的基础上，释放了大量的室内空间。在简洁的空间配色基础上，设计师将入口处的“悬挑楼梯”配以鲜亮的品牌黄色，直达空间顶层，成为空间内最具冲击力的视觉锤。

“视觉化触达对现代商业来说至关重要。人们在进入这个空间的第一眼，无不被这样的视觉效果震撼住，从而，也对巴拉巴拉的品牌视觉留下深刻印象。”

Based on the lightness of the visual form, a large amount of indoor space is released. Based on the concise color scheme of the space, the designers matched the “cantilevered staircase” at the entrance with the bright yellow of the Balabala brand, which leads directly to the top floors. This has become the most impactful visual element in the space.

“Visual communication is quite crucial for modern business. When people enter this space, they are all attracted by such powerful visual effects leaving a deep impression on the brand’s image of Balabala”

▼悬挑楼梯，the cantilever staircase ©吴清山

▼悬挑楼梯成为空间的视觉锤，the staircase leads directly to the top floors, becoming the most impactful visual element in the space ©陈逸奔

在空间入口右侧，设计师设计了整面的“浮雕墙”，以充满趣味性的文字组合方式，呈现天津的文化特色。“我们在做楼梯改造的设计时，考虑到人上下楼时的动线和视线，原本上下楼时，人们的视线范围是货品陈列架的背面，有碍观瞻，于是突发灵感，加入了这面充满天津文化特色的“浮雕墙”，既优化了视觉感受，也更好的创造了空间和地域的文化链接。”

On the right side of the entrance, the architects designed the entire cultural “relief wall”, which presents the cultural characteristics of Tianjin with interesting text combinations. “When we designed the staircase renovation, we considered people’s movement and sight when going up and downstairs. Originally, when going up and downstairs, people’s sight range is at the back of the display racks, which is not beautiful enough. So, we had a sudden inspiration and included the “relief wall” full of Tianjin cultural characteristics that can bring a good visual experience to the customers and create a better cultural link between the space and the region.”

▼楼梯和浮雕墙，staircase and relief wall ©吴清山

文化的链接对于空间来说非常重要。作为一个亲子空间，如何让下一代更直观的感受到天津的文化特点？当代化与趣味化的视觉表现增加了更多情感层面的链接。我们希望孩子们能感受天津的文化风味，也能与城市“一起做梦”，共同成长。

The connection with the local culture is very important for the space. As a parent-child space, how can our next generation feel the cultural characteristics of Tianjin more intuitively? We have chosen a contemporary and interesting visual way to increase the emotional connection. We hope that children can feel the cultural characteristics of Tianjin, and can “dream together” and grow together with the city.

▼当代化与趣味化的视觉表现增加了更多情感层面的链接，the design has chosen a contemporary and interesting visual way to increase the emotional connection ©吴清山

业态焕新：复合式的线下体验+数字化传播
Renewal of Retail business：Complex offline experience + online digital communication

整个项目的四层总面积为614平方米。除了传统的零售业态，设计师也为Balabala旗舰空间做了全新的业态规划布局，使其成为兼具零售，活动，发布，培训等多种功能的新型复合体验空间。在多次对空间格局的分析与尝试下，设计流线可以满足不同年龄阶段的儿童以及成人顾客连续多样的游玩与购物体验。

随着数字化大潮与新零售的发展，线上线下的更多交互也成为了新商业空间的刚需。在巴拉巴拉天津的全新旗舰店中，还创新性的加入了数字化直播间，通过数字化传播，让更多消费者同步进行空间的“云探索”，获得更多惊喜体验。

The total area of the four floors of the project is 614 square meters. In addition to the traditional retail business, the designers also made a brand-new business layout and planning for the “Balabala House”, making it a new type of complex experience space with multiple functions such as retail, events, conferences, and lectures. After many analyses and attempts on the spatial pattern, the well-designed crowd movement can satisfy the diverse play and shopping experience of children of different ages and adult customers.

With the development of digitalization and new retail, more online and offline interactions have also become a demand for new commercial spaces. In the brand-new flagship store of Balabala Tianjin, a digital live broadcast room was also innovatively added to allow more consumers to simultaneously conduct space “cloud exploration” and get more surprise experiences through digital communication.

▼立面细节，facade detailed view ©吴清山

2020年的新冠疫情让我们快速跳跃到了一个 ‘云时代’，这对线下商业场景提出了更高的要求。而我们在规划这个空间时，就考虑到了更多的体验场景，更多与地域，与文化，与人们日常的链接。

这个项目完成后，我们也看到了它为街区带来的活力与热情。不论是业主与设计师，我们都感到了一种社会责任感，这也算是我们为天津滨江道献上的一份“礼物”吧。

The epidemic has quickly jumped us to a ‘cloud era’, which puts on the table higher requirements for offline business scenarios. When we planned this space, we considered more experience scenarios. We also considered more connections with regions, cultures, and people’s daily lives. After the completion of this project, we also saw the vitality and enthusiasm it brings to the neighborhood. As a company, we feel a sense of social responsibility. This can be regarded as a “gift” for Tianjin Binjiang Road.”

▼焕新的建筑带来了新的体验，the renewed buildings bring new experiences and stimulate the vitality of urban residents ©吴清山

繁华的滨江道上，焕然一新的建筑带来了新的体验，激发出城市居民更多的活力。城市正在以一种更加“有机”的方式进化更新着，新的文化与生活方式加入，共同创造着更加生机勃勃的城市形态。

People still come and go on the bustling Binjiang Road, and the renewed buildings bring new experiences and stimulate the vitality of urban residents. Cities are evolving and renewing in a more “organic” way. New cultures and lifestyles are added to jointly create a more vibrant urban form.

▼项目夜间概览，exterior view by night ©吴清山

▼1层平面图，1st floor plan ©杜兹设计

▼2层平面图，2nd floor plan ©杜兹设计

▼3层平面图，3rd floor plan ©杜兹设计

▼4层平面图，4th floor plan ©杜兹设计

项目地点：天津市滨江道商业街
项目业主：森马集团巴拉巴拉
项目面积：614平方米
项目完成时间：2020年7月
设计方：杜兹设计
主持建筑师：钟凌
设计团队：胡颖祺、苏蒋健、施望刚、项哲
摄影：吴清山、陈逸奔
公司网站：www.dutsdesign.com
联系邮箱：contact@dutsdesign.com

Location: Binjiang Avenue, Tianjin, China
Client: Balabala, Semir Group
Area: 614 sqm
Date of Completion: July, 2020
Architect studio: DUTS Design
Architect in charge: Ling Zhong
Design Team: Yingqi Hu, Jiangjian Su，Wanggang Shi, Zhe Xiang
Photographs: Qinshan Wu, Yiben Chen
DUTS Design: http://www.dutsdesign.com/
Contact: contact@dutsdesign.com

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