PJ.Lobster眼镜专卖店，巴塞罗那 / El Departamento

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El Departamento为全渠道眼镜零售商 PJ.Lobster 在巴塞罗那的店面设计的单色室内装饰激发了充满活力的实体零售体验，成为 2024 年 FRAME 大奖的首位获奖者。

Kicking off the 2024 FRAME Awards season as the first winner, El Departamento’s design of omnichannel optical retailer PJ.Lobster’s Barcelona Born location uses its monochromatic interiors to inspire a dynamic physical retail experience.

▼项目外观，project exterior©El Departamento

▼店铺入口，retail entrance©El Departamento

作为光学品牌 PJ.Lobster 与设计工作室 El Departamento 的长期合作标志，该品牌位于巴塞罗那 Born区的专卖店荣获 11月FRAME 奖（单一品牌专卖店，8.04）。

▼平面图，plan©El Departamento

Marking a longstanding collaboration between optical brand PJ.Lobster and design studio El Departamento, the brand’s store in Barcelona’s Born district has been awarded as the winner of the November FRAME Awards (Single-Brand Store, 8.04).

▼室内空间，interior space©El Departamento

PJ.Lobster 眼镜专卖店采用了明确的单色外观，营造出一个充满活力的零售环境，突出了实体空间对于以数字为重点的品牌的重要性。

The PJ.Lobster Optical Boutique employs a stated monochromatic look to create a dynamic retail environment, underscoring the importance of physical space for digitally focused brands.

▼明确的单色外观，stated monochromatic look©El Departamento

古根海姆博物馆展览设计师 Nazanin Naeini 解释说：“该项目注重保持单色美感，同时通过不同的纹理、表面处理和层次带来变化。粉绿色和不锈钢之间的微妙对比提升了空间的活力感，同时又不会增加噪音。”

“The project focuses on keeping a monochromatic aesthetic, while bringing variation through different textures, finishes, and layers,” explains Nazanin Naeini, exhibition designer at Guggenheim Museum. “The subtle contrast between the pastel green and the stainless steel elevates the space to feel dynamic without adding noise.”

▼不同的纹理、表面处理和层次表达，bringing variation through different textures, finishes, and layers©El Departamento

▼细部，detail ©El Departamento

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