Hillhouse Design Studio has designed an experiential store for online women’s clothing brand T.P Products in 798 Art Zone of Chaoyang, Beijing. The main concept of design is to create an environment full of plant and natural light.
▼体验店外观，exterior view of the experimental store
The first floor and the second floor are connected by inclined stairs, which makes the space full of vertical upward rhythm. The sloping staircase faces the street, arouses the curiosity of tourists and encourages them to enter the exhibition area on the second floor. At one end of the entrance is a circular mirror that enlarges the visual experience of space. The upward cement staircase and the freely sloping reed make the whole store have a strong sense of dynamic.
▼一层空间概览，view of the first and second floor
▼一二层通过倾斜楼梯连接，空间充满了垂直向上的韵律，the first floor and the second floor are connected by inclined stairs, which makes the space full of vertical upward rhythm
The two-storey original wall was knocked out, which made the exhibition space more transparent and open. The intersection of lines between blocks and the connection of surfaces create a pure and bright space.
▼体块线条穿插感的二层入口，entry of the second floor in a sense of intersection of lines between blocks
▼没有隔墙的通透展示空间，transparent and open exhibition without walls
Designers customize seats for space, and the combination of affinity wood elements and modularization keeps the volume from looking too dense. This form of shop assistant can flexibly adjust the position, the designer’s original intention is to let the lively, dynamic space with the growth of the store has been changing.
▼木质元素与模块化的组合的空间，space is featured by the combination of affinity wood elements and modularization
From the stairs up to the three-storey terrace space, the green plants of the streets and the roofs of the parks enter the Exhibition space through the small houses. The small house element is the symbol of the hillshouse studio. It connects the indoor-outdoor with an open skylight and brings the natural light into the place.
▼通向露台的楼梯，stairs to the terrace
▼俯瞰楼梯空间，aerial view of the stair space
▼能够看到街道的绿植和园区的建筑屋顶的休闲露台，leisure terrace has a view of green plants of the streets and the roofs of the parks
▼小房子元素的天窗为室内引入光线，small house shaped clearstory brings light into the space
▼三层露台立面，elevation of the third floor terrace