Sugarchoo in Zhejiang, China by Towodesign

A dessert shop with playful spaces for people to enjoy.

Project Specs

Design:
Location:
Materials:

非常感谢 堂晤设计 予gooood分享以下内容。更多请至:Towodesign on gooood 
Appreciations towards Towodesign for providing the following description:

你站在桥上看风景,
看风景人在楼上看你。
明月装饰了你的窗子,
你装饰了别人的梦
——卞之琳《断章》

糖秋千是来自中国浙江的一家经营甜品的品牌,该品牌追求优质原料所带来的口感,提供给客户有品质的产品。因此,店铺设计要求能够传达出该品牌的精神追求,同时又希望能够反映出中国本土的特色,避免像常见甜品品牌一样变为一个“洋品牌”的形象。

Sugarchoo is a brand of desserts from Zhejiang, China. The brand pursues the taste of high quality raw materials and provides customers with quality products. Therefore, the store design requirements to convey the spirit of the pursuit of the brand, but also hope to reflect the characteristics of China’s local, to avoid the same as a common dessert brand into a “foreign brand” image.

▼室内一览,overall view of the interior

外立面则运用了灯笼的概念,用穿孔板对应出纱罩半透明的特点:远看,整体店铺大门和两扇大窗户被面“纱罩”遮盖,就像三盏大型灯笼矗立在路面之上。在白天洁白无暇,当夜幕降临后,半透明自发光的灯笼模样也在众多商业店面脱颖而出。

The facade is the use of the concept of the lantern, with the perforated plate corresponding to the yarn shade translucent features: distance, the whole shop door and two large windows were “shade” cover, like three large lanterns standing on the road. white in the daytime, when the night comes, translucent self-luminous lanterns are also many commercial stores stand out.

▼白色灯笼,the white lanterns

甜品店难度并不大,难在反映中国本土的特色,如何能既有“中国味儿”又有新的角度和思索。作为空间的表达,我们更愿意通过最精简的语言,来传递出品牌寻求食材本质的目标,并选取一个充满现代感的简洁角度传达本土品牌的特点。

The design of dessert shop is not difficult, it is difficult to reflect the characteristics of China’s local, how can both “Chinese flavor” and a new perspective and thinking. As a spatial expression, we are more willing to pass the most streamlined language, to pass the brand to find the essence of the goal of food, and select a modern and simple point of view to convey the characteristics of local brands.

▼运用白色体块组成抽象的园林,use white blocks to form an abstract garden

▼用餐区,dining space

   

因此,在设计中,我们把建筑的设计方法运用到室内空间中来,将中国园林中基本的元素:亭台、楼阁、游廊、假山剥去其具象的形态,留下素白的结构框架,并把他们组合进空间中来,将甜品店的功能需求融汇于其中。

Therefore, in the design, we put the architectural design method applied to the interior space, the Chinese garden in the basic elements: pavilions, pavilions, verandah, rockery stripped of its concrete form, leaving the white structure of the framework, And put them into the space, the dessert shop functional needs in which to integrate.

▼概念图

顾客在购买甜品后,可以爬上“假山”坐在平台边,三俩好友依“山”而坐;也可以穿过“小桥”、爬上“游廊”坐在亭子中;还可以在座位边上看着亭子中晃动的人影,为这样一个小空间创造出多样的休闲体验。

Customers can buy desserts, you can climb the “rockery” sitting on the platform side, three friends in accordance with the “mountain” and sit; also through the “bridge”, climb the “corridor” sitting in the pavilion; Watching the shadows shaking on the edge of the figure. For such a small space to create a variety of leisure experience.

▼在“假山”上坐下,Sit down on “rockery”.

▼打破传统的座椅形式,让喝咖啡变得更有趣,break the traditional chair form and make it more fun to drink coffee

▼在桥上玩耍,play on the bridge

▼站在廊道中,看远处的风景,stand in the corridor and see the scenery in the distance

▼现代的“亭”,the modern “pavilion”

▼坐在亭中看你,sit in a pavilion and see you

▼洗手间里开会小差,气球灯像一个个白日梦泡泡,there was a small meeting in the bathroom, and the balloon lights were like daydream bubbles

▼夜景,穿孔板包裹的门与窗,像三盏发亮的纱灯笼,pierced doors and Windows, like three bright yarn lanterns

▼平面图,plans

    

设计团队:堂晤设计Towodesign
官方网站:www.towodesign.com
项目团队:何牧,张倩
家具:Hay,Mumo
项目地点:台州市路桥区中盛城市广场
材质:冲孔板、木板材、水磨石
设计时间:2016.12
完工日期:2017.03

The design team:Towodesign
Official website:www.towodesign.com
Project team: Mu He, Zoe Zhang
Furniture: Hay, Mumo
Project location: the city plaza of taizhou road bridge
Material: punch plate, wood board, terrazzo
Design time: 2016.12
Completion date: 2017.03

More: Towodesign,更多请至:Towodesign on gooood

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