Sugarchoo is a brand of desserts from Zhejiang, China. The brand pursues the taste of high quality raw materials and provides customers with quality products. Therefore, the store design requirements to convey the spirit of the pursuit of the brand, but also hope to reflect the characteristics of China’s local, to avoid the same as a common dessert brand into a “foreign brand” image.
▼室内一览，overall view of the interior
The facade is the use of the concept of the lantern, with the perforated plate corresponding to the yarn shade translucent features: distance, the whole shop door and two large windows were “shade” cover, like three large lanterns standing on the road. white in the daytime, when the night comes, translucent self-luminous lanterns are also many commercial stores stand out.
▼白色灯笼，the white lanterns
The design of dessert shop is not difficult, it is difficult to reflect the characteristics of China’s local, how can both “Chinese flavor” and a new perspective and thinking. As a spatial expression, we are more willing to pass the most streamlined language, to pass the brand to find the essence of the goal of food, and select a modern and simple point of view to convey the characteristics of local brands.
▼运用白色体块组成抽象的园林，use white blocks to form an abstract garden
Therefore, in the design, we put the architectural design method applied to the interior space, the Chinese garden in the basic elements: pavilions, pavilions, verandah, rockery stripped of its concrete form, leaving the white structure of the framework, And put them into the space, the dessert shop functional needs in which to integrate.
Customers can buy desserts, you can climb the “rockery” sitting on the platform side, three friends in accordance with the “mountain” and sit; also through the “bridge”, climb the “corridor” sitting in the pavilion; Watching the shadows shaking on the edge of the figure. For such a small space to create a variety of leisure experience.
▼在“假山”上坐下，Sit down on “rockery”.
▼打破传统的座椅形式，让喝咖啡变得更有趣，break the traditional chair form and make it more fun to drink coffee
▼在桥上玩耍，play on the bridge
▼站在廊道中，看远处的风景，stand in the corridor and see the scenery in the distance
▼现代的“亭”，the modern “pavilion”
▼坐在亭中看你，sit in a pavilion and see you
▼洗手间里开会小差，气球灯像一个个白日梦泡泡，there was a small meeting in the bathroom, and the balloon lights were like daydream bubbles
▼夜景，穿孔板包裹的门与窗，像三盏发亮的纱灯笼，pierced doors and Windows, like three bright yarn lanterns
The design team：Towodesign
Project team: Mu He, Zoe Zhang
Furniture: Hay, Mumo
Project location: the city plaza of taizhou road bridge
Material: punch plate, wood board, terrazzo
Design time: 2016.12
Completion date: 2017.03