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用科技服装解决日常问题
SKYPEOPLE Change Daily Life

SKYPEOPLE天空人是创立于2022年的中国羽绒服高端品牌。

“专注以做科技产品的方法做服装，为像我们一样享受科技化生活方式的用户做出舒适、体面、且能以合理价格买到的服装产品。”SKYPEOPLE天空人根据中国用户城市内活动的实际需求，从Day One即为每件产品设定“暖重比”设计标准体系。全线产品使用800FP钻石白鹅绒以及科技面料的部分应用，使得每件产品都内外兼修。

“SKYPEOPLE is a high-end down jacket brand founded in 2022 to empower the lives and work of city dwellers and make their busy work and comfortable lives harmonious. For a long time, foreign brands have been occupying the high-end market of down jackets, but SKYPEOPLE, as a new domestic brand, designs products that take into account business work and urban leisure occasions through the “knowledge of down and fabric”, with efficient travel and proper dressing as the core.

▼项目视频，video

创始团队自带的互联网产品基因也伴随SKYPEOPLE天空人的出现，正在用科技服装为用户解决更多生活中的实际问题。SKYPEOPLE天空人也将在日后为用户呈现不仅是更多新一代羽绒服、而是更多前沿科技化服装产品。

创作者、艺术家、设计师、摄影师…… SKYPEOPLE天空人通过观看、收集、探索和思考。用科技去挑战、创新、突破和解决都市人日常遇到的问题。

在SKYPEOPLE天空人上海店- THE PLAZA冰冻广场的表达中，我们会得到不一样的观看视角，可能是仰视天空，也可能是俯瞰城市。在不同的视角下，时间与空间流动，形成一段段不同的城市轨迹。冰冻住的每一个城市瞬间，打造一个独立于内部封闭空间的外部世界，以全新的视角，鸟瞰城市的同时驻足停留。在探索者的记忆中，勾勒出体验品牌精神的轨迹。

Creators, artists, designers, photographers, they collect, adventure and explore their voices to find, explore, challenge, innovate, breakthrough and feel the state of the city as if it were lighter.

In the expression of SKYPEOPLE Shanghai store – THE PLAZA, we will get a different viewing perspective, which may be looking up to the sky or overlooking the city. Under different perspectives, time and space flow, forming a different section of the city trajectory. Frozen each urban moment, creating an external world independent of the internal closed space, with a new perspective, a bird’s eye view of the city while stopping to stay. In the memory of the explorer, the trajectory of experiencing the spirit of the brand is outlined.

▼入口外观，view of the entrance ©言隅INSPACE

关于城市，关于通勤，一道行走的轨迹。

广场是城市中重要的核心空间，有纪念性的雕塑，是聚集、通勤或是承载精神性的地方，广场可以承载我们所想表达的状态。

在设计之初，我们给空间定义了：“探索、轨迹、精神。三种状态，分别代表了天空人在城市中的探索，天空人行动的轨迹，SKYPEOPLE天空人的品牌精神。

The square is an important core space in the city, with monumental sculptures, a place to gather, commute or carry spirituality, the square can carry the state we want to express.

At the beginning of the design, we defined the space “Exploration, Trajectory, Spirituality”. The three states represent the exploration of SKYPEOPLE in the city, the trajectory of SKYPEOPLE’s actions, and the spirit of SKYPEOPLE brand.

▼引人探索的空间，the space that invites people to explore ©奥观建筑视觉AOGVISION

这里记录了城市的每刻瞬间，这里穿梭了天空人的行踪轨迹，有广场和精神性雕塑、也有城市与行人。当广场的四周被缓慢地冰冻，行人于其中游走，呈现出观看与被观看的状态。如同梦中的场景，我们既是故事的参与者又是凝视者本身。

This space records every moment of the city. The trajectory of SKYPEOPLE’s movement is shuttled here. There are plazas and spiritual sculptures, as well as cities and pedestrians. When the square is surrounded by slow freezing，pedestrians wander through it, showing the state of watching and being watched. It looks like a scene in a dream, we are both participants in the story and the gazer itself.

▼从室内回望入口，view to the entrance from the interior space ©奥观建筑视觉AOGVISION

探索-冰冻瞬间
Explore – Frozen Moment

在冬季被冰冻后，可以感受到此刻，冰冷温度，关于某种自由的状态。

After being frozen in winter，can feel this moment，ice cold temperature about a certain state of freedom.

▼充满冰冻感的空间，the space with the sensation of ice cold temperature ©奥观建筑视觉AOGVISION

▼水纹玻璃墙近景，close-up view of the waterglass walls ©奥观建筑视觉AOGVISION

1913年，马列维奇画出了著名的《白底上的黑色方块》，这是至上主义的第一件作品，标志着至上主义的诞生。《白底上的黑色方块》不仅对马列维奇本人意义重大，而且对整个现代艺术史影响深远。它是非具象艺术道路上的一个里程碑。

In 1913, Malevich painted the famous “Black Squares on a White Background,” the first work of Suprematism, which marked the birth of Suprematism. Black Squares on a White Background” was not only significant for Malevich himself, but also for the entire history of modern art. It was a milestone on the path of non-figurative art.

▼镜面与水纹玻璃的碰撞，the visual interaction between the mirror and the waterglass ©奥观建筑视觉AOGVISION

整个空间的四周被冰冻了起来，这里我们展现的是一种冰冻的瞬间，冰冻中的城市被留白，你可以去想象它的面貌。

The whole space is frozen around, and here we show a frozen moment where the frozen city is left white, and you can imagine what it looks like.

▼以空间去展现一种冰冻的瞬间，to show a frozen moment with the interior design ©言隅INSPACE

▼被水纹玻璃包裹的通道，the aisle surrounded by waterglass walls ©奥观建筑视觉AOGVISION

▼水纹玻璃衣架细部，details of the hangers by the waterglass walls ©奥观建筑视觉AOGVISION

而在冰冻的深处是一片蓝色，FITTING ROOM呈现的是一块ICE CUBE，水纹玻璃的盒子包裹着一个蓝色的体块，感受到能量、传递、纯粹，一种静谧的、无杂质、的游走状态。雪消又冰释，水波纹玻璃在四周环绕，一切都像是被添上了一层缥缈的滤镜，包裹感在此处扩散开来，特殊材质的肌理感带来平静与起伏的碰撞感。

And in the frozen depths is a blue, fitting room presents a piece of ice cube, a box of water rippled glass wrapped around a blue body, feeling the energy, transmission, purity, a quiet, unadulterated, wandering state. Snow disappears and ice is released, water ripple glass around, everything seems to be added a layer of ethereal filter, the sense of wrapping spreads out here, the texture of special materials brings a sense of calm and undulating collision.

▼试衣间外部，the outer area of the FITTING ROOM ©言隅INSPACE

▼试衣间呈现的是一块ICE CUBE，fitting room presents a piece of ice cube ©言隅INSPACE

▼水纹玻璃的盒子包裹着一个蓝色的体块，a box of water rippled glass wrapped around a blue body ©奥观建筑视觉AOGVISION

▼特殊材质的肌理感带来平静与起伏的碰撞感，the texture of special materials brings a sense of calm and undulating collision ©奥观建筑视觉AOGVISION

轨迹-城市游走
Track – City Wandering

广场，行人，镜面，相互影响交融,一切越来越模糊。
或许是隔了一层朦胧的冰面，呼吸可以看到雾气。

The square, the pedestrian, the mirror, interacting with each other, everything is getting blurred. Perhaps the decoration is separated by a hazy ice surface, breathing can see the fog.

▼广场入口，the entrance of the square ©奥观建筑视觉AOGVISION

通过鸟瞰的视角，游走于城市高空观景台，云朵变得不再触不可及，目光所至皆是自在。当视线穿过云纱，随之而来的是自由呼吸的畅快感。

Through a bird’s eye view, wandering through the city’s high observation deck, the clouds become no longer out of reach, and everywhere you look, you are at ease. When the view passes through the veil of clouds, the pleasure of breathing freely comes with it.

▼广场空间概览，overview of the square ©言隅INSPACE

广场中心设置的LED画面，是城市故事的叙述者。云的变幻，光的尺度，从物象到意象、空间到精神，人在其中。沉浸其间，看到的不只是云，更是时光的流逝与画面的定格。随一天时间变化而变换形态的云，描绘出波诡云谲的城市广场。白天，第一束阳光透过云层，呈现出的是轻快明亮的游云，无拘无束，似耳畔的呢喃细语。夜晚，最后一抹晚霞隐匿于夜色之中，显现出的是深沉厚重的云山，似床头的晚安夜曲。明暗变化间，体会城市生活中的轨迹。

The LED screen set in the center of the square is the narrator of the city’s story. The variation of clouds and the scale of light, from objects to imagery, space to spirit, people are in it. Immersed in it, what you see is not only clouds, but also the passage of time and the freezing of the picture. The clouds change shape with the time of day, depicting the treacherous city square. During the day, the first ray of sunlight penetrates through the clouds, presenting a light and bright swimming cloud, unrestrained, like a whisper in the ear. At night, the last sunset is hidden in the night, revealing the deep and heavy clouds and mountains, like the good night song at the bedside. Between the changes of light and dark, experience the trajectory in the city life.

▼广场中心设置的LED画面，是城市故事的叙述者，the LED screen set in the center of the square is the narrator of the city’s story ©奥观建筑视觉AOGVISION

▼LED画面，the LED screen ©奥观建筑视觉AOGVISION

天空与地面，是相对的概念。当广场周围的城市瞬间逐渐趋于冰冻状态，视角变换，观之望之，似乎连时间也随之凝固了。在冰冻空间中，职场人可以更好的感受城市的气息，尘封的记忆在某个瞬间被唤起，快速前进的脚步声与此起彼伏的呼吸声也在此刻得到了短暂的消逝。城市轨迹像是穿梭于广场中的时空隧道，看到的不只是云，更是时光的流逝与画面的定格。

The sky and the ground, is the relative concept. When the city around the square gradually tends to freeze in an instant, the perspective changes, and it seems that even time freezes when you look at it. In the frozen space, the workplace can better feel the breath of the city, the dusty memories are awakened at a certain moment, and the fast moving footsteps and the rising and falling breathing sounds also get a short fade at this moment. The city track is like a time tunnel shuttled through the square, seeing not only the clouds, but also the passage of time and the freeze frame of the picture.

▼镜面反映了天空与地面的相对状态，the mirror represents the relative concept between the sky and the ground ©奥观建筑视觉AOGVISION

▼柜台，the counter ©奥观建筑视觉AOGVISION

▼镜面与天空，the mirror and the sky ©奥观建筑视觉AOGVISION

广场中央的白色不规则冰块几何体，构建出了流畅的空间动线，运用变化不同的凹凸形态，勾勒出时光流转，自由自在的城市轨迹。

The white irregular ice geometry in the center of the square builds a smooth spatial line, using different concave and convex forms to outline the flow of time and the free urban trajectory.

▼纯白空间，the pure space ©奥观建筑视觉AOGVISION

▼广场中央的白色不规则冰块几何体，构建出了流畅的空间动线，the white irregular ice geometry in the center of the square builds a smooth spatial line ©言隅INSPACE

▼运用变化不同的凹凸形态的白色不规则冰块几何体，the white irregular ice geometry uses different concave and convex forms©奥观建筑视觉AOGVISION

空间所表达的不是冰冷，而是冰面下的静谧。平面与镜面的交互，将有限的视觉空间向外无限延伸，人们的想象空间也被带到了另一个未被探索过的世界。

What the space expresses is not the coldness, but the stillness under the ice surface. The interaction of the plane and the mirror extends the limited visual space outward infinitely, and people’s imagination is taken to another unexplored world.

▼平面与镜面的交互，将有限的视觉空间向外无限延伸，the interaction of the plane and the mirror extends the limited visual space outward infinitely ©言隅INSPACE

▼衣架细部，details of the hangers ©奥观建筑视觉AOGVISION

精神-漫游天空
Spirituality – Wandering the Sky

我们是天空人在天空之上漫游。人，天空，镜面，反射，折射后仿佛没有尽头。时间停留，慢，思考，继续前行。

图像、内容是品牌的关键部分，被定义为品牌发声的媒介，也是空间表达的形式。

We are SKYPEOPLE, wandering above the sky.Man, the sky, the mirror after reflecting and refracting as if there is no end.
Time stays, slow, thinking, continue to move forward.

Image, content is a key part of the brand, defined as the medium of brand voice and the form of spatial expression.

▼图像和内容是空间表达的形式，image and content defined as the form of spatial expression ©奥观建筑视觉AOGVISION

在空间的核心区域，我们设置了一组LED与镜面错位摆放的通道，空间被折射、反射，观看视角会发生改变，或是在云端，或是在倒置，这是一种用简洁而有力地用空间体验区去表达“天空人”的方式。

In the core area of the space, we set up a set of LEDs and mirrors placed in a staggered channel, the space is refracted and reflected, the viewing angle will change, either in the clouds or inverted, this is a simple but powerful way to express the “SKYPEOPLE” with the space experience area.

▼一组LED与镜面错位摆放的通道，a set of LEDs and mirrors placed in a staggered channel ©言隅INSPACE

▼空间被折射、反射，观看视角会发生改变，或是在云端，或是在倒置，he space is refracted and reflected, the viewing angle will change, either in the clouds or inverted ©奥观建筑视觉AOGVISION

屏幕所表达的动态关系、空间的相对静止、体验者的行进过程三者之间形成一种冰冻广场的呼吸节奏。而在天空人以及冰冻广场的表达中，看的视角与行走的状态是一种非常有趣的内容，互动屏有非常多表达可能性，可以在时间上做到与真实城市空间同频，也可以展示完全不同的“天空人”视角的行走状态，更多的是一种态度与状态的表达。我们希望能用这种特殊的观看方式引起用户的好奇感，驻足，并且探索。

The dynamic relationship expressed by the screen, the relative stillness of the space and the marching process of the experiencer form a kind of breathing rhythm of the frozen square between the three. In the expression of the SKYPEOPLE and the frozen square, the perspective of looking and the walking state is a very interesting content, the interactive screen has a lot of expression possibilities, it can achieve the same frequency with the real city space in time, and can also show a completely different “SKYPEOPPLE” perspective of walking state, more is an attitude and state of expression. We hope to use this special way of viewing to arouse users’ curiosity, stopping and exploring.

▼屏幕所表达的动态关系、空间的相对静止、体验者的行进过程三者之间形成一种冰冻广场的呼吸节奏，the dynamic relationship expressed by the screen, the relative stillness of the space and the marching process of the experiencer form a kind of breathing rhythm of the frozen square between the three ©奥观建筑视觉AOGVISION

▼互动屏有非常多表达可能性，the interactive screen has a lot of expression possibilities ©奥观建筑视觉AOGVISION

▼互动屏近景，close-up view of the interactive screen ©奥观建筑视觉AOGVISION

▼互动屏侧面细部，side details of the interactive screen ©言隅INSPACE

继续探索，继续漫。在城市中探索，在天空之上漫游。以多元视角观察城市的种种状态，于新的经历与变化中拥抱越发清晰的自我。

SKYPEOPLE：
Keep exploring, keep roaming, explore the city and roam the sky. Observe the various states of the city through multiple perspectives in the midst of new experiences and changes embracing a clearer and clearer self.

▼标识细部，details of the signage ©奥观建筑视觉AOGVISION

离云朵，更近一点，抵达「冰冻广场」此处。

Get closer to the clouds arriving at the “THE PLAZA”.

▼平面图，plan ©SKYPEOPLE天空人

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