The Redoublefish is Sichuan cuisine restaurant in Shantou.
红双鱼品牌介绍 | Introduction of Redoublefish
The Redoublefish (For exquisite design, we replace ‘Red double fish’ with ‘Redoublefish’) design is the product of a new national fashion combining Chinese traditional art with contemporary cultural exchanges. Designers hope to show the synesthesia effect of eating through the brand. Meanwhile, consumers can experience tangible products and intangible culture to enjoy the concretization and abstraction.
Red is a traditional Chinese festive color, representing happiness and peace. Double, represents good implication of a pair in the traditional Chinese culture and the meaning of integration as well. Fish, which is directly related to the brand category, can be used to improve the classification of the restaurant through the name.
▼室内设计与餐厅品牌内涵相呼应，the interior design is directly related to the of the brand category
理念 | Idea
After the analysis and extraction of the name of Redoublefish, designer adopted many design elements related to traditional Chinese culture and festive culture in both space and graphic design, and implemented the naming of Redoublefish throughout and fully into the design. The design of Redoublefish is a process of constantly absorbing traditional experience and we constantly extract and benefit from Chinese traditional art by integrating and transforming Chinese traditional culture into reality to make the brand design radiate new era features in itself, and become a brand new and universal national fashion brand.
▼与中国传统文化、喜庆文化息息相关的设计元素，the details respond to traditional Chinese culture and festive culture in both space and graphic design
颜色 | Colour
红：朱砂 Red: cinnabar
绿：石绿 Green: stone green
金：泥金 Gold: muddy gold
Several colors selection of Redoublefish are both the matching color of traditional Chinese painting pigment and one of the traditional architectural colors of China.
▼室内选色出自中国传统国画颜料中的配色，the palette of the interior refers to the pigment of traditional Chinese painting
▼餐厅细部，dining area detailed view
The chandelier hang on the countertop is designed with firecrackers during Chinese New Year as the scene
建筑材料 | Building materials
Rice symbolizes harvest and joy . The designer spread rice husk on the surface of the rammed earth . The Redoublefish uses rammed earth from the ancient building materials on its space wall to reflect the overall texture of the space.
▼谷壳与夯土强调出空间质感，the rice husk and the rammed earth wall highlight the texture of the whole space
场景 | Scene
The background of the restaurant runs through with double dragons, which can not only remind people of the happy dragon dance scene in the Chinese folk festival, but also cover the magnificent atmosphere of double dragon.
▼“双龙”背景墙，the background wall with double dragons
▼包厢区域，private dining room area
▼屋顶结构细部，roof structure detail