Redoublefish Restaurant, China by DDDBRAND DESIGN

A synesthesia effect of eating through the brand

Project Specs

Location:
Materials:

感谢 大诚当道 予gooood分享以下内容。Appreciations towards DDDBRAND DESIGN for providing the following description:

红双鱼是一家位于汕头的川菜餐厅。

The Redoublefish is Sichuan cuisine restaurant in Shantou.

▼餐厅概览,overview

 

红双鱼品牌介绍 | Introduction of Redoublefish

红双鱼是中国传统艺术与当代文化交流融合出的新国潮产物。设计师希望通过品牌体现出“吃”这件事的通感效应。在同一时间让消费者体验有形的产品和无形的文化,从而获得具象和抽象并存的感官享受。

The Redoublefish (For exquisite design, we replace ‘Red double fish’ with ‘Redoublefish’) design is the product of a new national fashion combining Chinese traditional art with contemporary cultural exchanges. Designers hope to show the synesthesia effect of eating through the brand. Meanwhile, consumers can experience tangible products and intangible culture to enjoy the concretization and abstraction.

▼餐厅外观,exterior view

红,是中国传统喜庆色彩,代表着喜庆和祥和。双,在中国传统文化中代表着成双成对的美好寓意,同时也有交融融合之意。鱼,与品牌品类直接关联,可以通过名字来提升餐厅的品类辨识度。

Red is a traditional Chinese festive color, representing happiness and peace. Double, represents good implication of a pair in the traditional Chinese culture and the meaning of integration as well. Fish, which is directly related to the brand category, can be used to improve the classification of the restaurant through the name.

▼室内设计与餐厅品牌内涵相呼应,the interior design is directly related to the of the brand category

 

理念 | Idea

在经过对红双鱼名称的剖析与提炼后,设计师在空间设计与平面设计上皆采用了许多与中国传统文化、喜庆文化息息相关的设计元素,将红双鱼的命名贯彻始终并饱满地落实到设计上。红双鱼的设计是个不断汲取传统经验的过程,我们不断地从中国传统艺术中提取、获益,将中国传统文化整合转化,折射为现实,令品牌的设计在本体中散发着新时代特征,变成崭新且具有普世价值的国潮品牌。

After the analysis and extraction of the name of Redoublefish, designer adopted many design elements related to traditional Chinese culture and festive culture in both space and graphic design, and implemented the naming of Redoublefish throughout and fully into the design. The design of Redoublefish is a process of constantly absorbing traditional experience and we constantly extract and benefit from Chinese traditional art by integrating and transforming Chinese traditional culture into reality to make the brand design radiate new era features in itself, and become a brand new and universal national fashion brand.

▼与中国传统文化、喜庆文化息息相关的设计元素,the details respond to traditional Chinese culture and festive culture in both space and graphic design

 

颜色 | Colour

红:朱砂 Red: cinnabar
绿:石绿 Green: stone green
金:泥金 Gold: muddy gold

红双鱼的几种选色既是出自于中国传统国画颜料中的配色,又是中国传统建筑用色之一。

Several colors selection of Redoublefish are both the matching color of traditional Chinese painting pigment and one of the traditional architectural colors of China.

▼室内选色出自中国传统国画颜料中的配色,the palette of the interior refers to the pigment of traditional Chinese painting

▼厨房,kitchen

▼餐厅细部,dining area detailed view

▼悬挂于台面上的吊灯是以中国新年放鞭炮为景象的设计,
The chandelier hang on the countertop is designed with firecrackers during Chinese New Year as the scene

 

建筑材料 | Building materials

稻谷寓意着丰收与喜悦,设计师在夯土表面撒入谷壳,红双鱼在空间墙上运用了古代建筑原料中的夯土来衬托空间整体质感。

Rice symbolizes harvest and joy . The designer spread rice husk on the surface of the rammed earth . The Redoublefish uses rammed earth from the ancient building materials on its space wall to reflect the overall texture of the space.

▼谷壳与夯土强调出空间质感,the rice husk and the rammed earth wall highlight the texture of the whole space

 

场景 | Scene

餐厅背景以双龙贯穿,画面既能让人忆起中国民间佳节时欢腾的舞龙场景,空间上涵盖着贯斗双龙的磅礴之气。

The background of the restaurant runs through with double dragons, which can not only remind people of the happy dragon dance scene in the Chinese folk festival, but also cover the magnificent atmosphere of double dragon.

▼“双龙”背景墙,the background wall with double dragons

▼细部,detail

▼包厢区域,private dining room area

▼屋顶结构细部,roof structure detail

▼装饰细部,decoration detail

▼品牌周边,products

▼设计手稿,design sketch

▼平面图,plan

项目名称:红双鱼
设计公司:广东省大诚当道品牌企划有限公司
公司网站:http://www.dddbrand.com/
联系邮箱:dddbrand@qq.com
启动时间:2017.12
完成时间:2018.8
主创设计:黄旭东 陈层锐
设计团队:大诚当道
项目地址:广东省汕头市龙湖区榕江路1981特区首层
建筑面积:450㎡
摄影版权:陈景鹏

More: 大诚当道

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