Miniature city of Art
What does it look like
It’s large, but just more than a thousand square meter
It’s small, but can be extended infinitely
▼项目概览，overview © 邱日培
买手是位于时尚潮流前沿的一种职业，买手店的主理人以自身独特的时尚观念和趣味为基准，挑选不同的商品进行售卖。买手店崇尚自由与潮流，产品的款式有时凌驾于品牌之上，所以它并不属于常见的品牌形象店，也没有统一的宣发形象，往往以买手作为其核心，通过自身的创造力与灵感来塑造自由与充满想象力的展卖空间形象。 Maison Joseph将设计独特的家居饰物，琳琅满目的摆件呈现在商铺空间，表达着主理人对于生活美学的理解，试图引领着各类人群进入潮流的领地，在充斥着美学的空间领略产品的艺术，体会买手美学的精神。
Buyer is a profession at the forefront of fashion trends. The manager of the buyer’s shop selects different goods for sale based on his unique fashion concept and taste. The buyer’s shop advocates freedom and fashion, and sometimes the style of products is superior to the brand. Therefore, it does not belong to the common brand shop, nor does it have a unified publicity image but take the buyer as its core to create a free and imaginative exhibition space image through its own creativity and inspiration.
Maison Joseph presents all the unique home furnishing design in the shop space to express the manager’s understanding of life aesthetics，trying to lead all kinds of people into the territory of fashion life to enjoy the art of products and experience the spirit of buyer’s aesthetics in this space.
▼改造前，view before renovation © 森上建筑设计
Preservation Period of Space Aesthetics
Space is a kind of emotional connection, unified intention and order created by architects using natural or artificial materials.Compared with the transformation of the trend and the iterative replacement of commodities, the time of space art is more stable. It provides energy support for products and forms a more stable system for the region. Although facing all kinds of new materials and artistic devices, it is necessary to establish and show a more real and constant field by creating a more sedimentary aesthetic space.Compared with the fast rhythm of fashion trend, the space aesthetics should be constant or classical . A space rich in buyer’s aesthetics should have its own characteristics. It can not be subject to the trend, and it does not have to be completely used as the foil of the product. It presents a very inclusive space to attract every possibility.The time limit of aesthetics cannot be measured by an accurate value or unit, but this space will gradually become a place to record artistic activities.
▼功能体块，function volumes © 森上建筑设计
The venue is located in a office building of Hangzhou, the entrance is facing the elevator hall of the fourth floor. Compared with the shops along the street, how to transform the streamline pattern of the office building into a unique and experiential way to visit and the internalized spatial expression of the shop become particularly important.The elevator hall is relatively open, with 402 main entrance embedded in the background wall, facing the front hall. The 1000㎡ internal space presents a “T” shape. Entering the complete main space, it needs to go through about 20 meter deep aisle. The main space is about 5 meter high, several spans of concrete columns in the middle, quite powerful. Excellent lighting because of the ground glass around thee sides.
▼电梯厅，elevator hall © 邱日培
The Order of Space
▼壁龛与裂缝，niches and cracks © 森上建筑设计
In the process of surveying at the original site, starting from the elevator hall, there has been a strong sense of spatial sequence of light , dark and light.The experience of entering the exhibition hall from the entrance is like shuttling through a 20 meter deep cave, and then it suddenly opens up, show the expectation of the new world in front of people. From the elevator hall to the entrance corridor and then to the main space, it gradually forms a feeling of restraining first and then raising. The change of scale and light makes the entrance streamline which was originally clocked become full of rhythm. After compression, the main entrance passage strengthens people’s expectation for the next section of space. In the relatively long process of entering, there are some niches and cracks, through which a flexible light source similar to natural light is created to stimulate the desire to explore the space.
▼入口空间，entrance space © 汪敏杰
▼从入口看向室内，view from entrance to interior © 邱日培
Internalized Art World
Different from the iconic shops along the street, 402’s internalized space is full of artistic soul.The dark passage becomes the carrier connecting the two “worlds”. Entering the main space is the world of art. Looking back, we can see that it is a “virtual interface”, which symbolizes the opening of art space dividing the external real world. Inside, a magnified visual art exhibition space is formed. On the outside, the mirror stainless steel refraction of the interface shows the infinite expansion of the art space, and only the holes connecting with the external world can be seen. The internalized “art world” is like a city art street. After crossing the virtual boundary, the public square space of art dimension is entered. Around the central square, there are three buildings with different characteristics, including commerce, exhibition and office. They form the connection between “outdoor” “stairs” and “terrace”, and generate various public places for communication, gathering and leisure. All kinds of activities can be born here, just like a miniature urban public art space.
▼回看入口，上方为办公室，view back to entrance，above is office © 邱日培
▼多维艺术空间，multidimensional art space © 邱日培
The art world has its own artistic language. The organization of space, the division of boundaries and the connection of regions are different from the traditional window wall separation form. Instead, the boundary is visualized by weaving light and image, forming an ambiguous interaction with the art space, creating a unique feeling of being in a multidimensional art space.The transformation of each space has its own characteristics of the art world, and enters into different exhibition spaces through the “border” full of artistic images. The setting of mirror stainless steel and glass makes the scenes present, and sets off various works of art, so that people can travel in the world of art dimension. The “border” connects every areas, decrease the sense of existence of the door, and makes he division of space more stereoscopic. Seeing art through the “border” is also a switch between the reality and the virtual of the art world.
▼展示区2的入口，entrance of exhibition area 2 © 邱日培
▼展示区2的内部空间，interior of exhibition area 2 © 邱日培
▼红色独柱，red single column © 森上建筑设计
“Space covers the place where all kinds of activities take place, and columns are the core of space focus.”The column is not only the main structural component in the architectural space, but also the main element to define the space field. There are 12 frame columns in the original main space. A column in center has been retained when designer try hiding other columns to create a opening “public square”. The column become the square center in the art world. The art exhibition and social activities are carried out around the single column. The column and the box spaces around it form a combination and corresponding relationship. The large area of ground glass window lighting and the white based space emphasis the the rough texture of the chiseled concrete column. In the minimalist exhibition space and the artistic dimension of virtual and real, the single column becomes the focus of the place , supporting and stabilizing the whole space with an independent and solemn sense of strength, and showing an open relationship with the art world as a dialogue.
▼混凝土柱位于公共广场中心，concrete column is the center of the public square © 邱日培
▼柱子划分两侧空间，the column divides the space © 邱日培
▼楼梯，staircase © 邱日培
▼楼梯内部视角，interior view of staircase © 邱日培
▼二层连廊，连接办公空间，corridor on 2F，connecting offices © 邱日培
▼从办公室看向展示区，view from offices to exhibition areas © 邱日培
▼2020 ZIETA艺术展，2020 ZIETA Art Exhibition © 汪敏杰
▼LOUIS VUITTON 2021年早春系列新品发布会，LOUIS VUITTON 2021 Early Spring Series New Product Launch Conference © PHAETON 影像
▼一层平面，1F plan © 森上建筑设计
▼二层平面，2F plan © 森上建筑设计
▼剖面，section © 森上建筑设计
项目名称：微缩的艺术之城——Maison Joseph Deco买手店
主要设计团队：章钧添 孙鸿斐 董瑾 周文凯 王鑫
Project name: Miniature city of Art——Maison Joseph Deco
Design Company :Hangzhou SSDesign
Main Design Team:Zhang Juntian,Sun Hongfei,Dong Jin，Zhou Wenkai,Wang Xin
Customer： Maison Joseph
Gross Built Area: 1000㎡
Main material：Faux finish、Stone、Mirror finished stainless steel
Photography:Qiu Ripei、Wang Mingjie、PHAETON image