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Appreciation towards Mur Mur Lab for providing the following description:

effortless 是国内一家专注于头发护理产品的优质品牌，无锡恒隆快闪店是它在江南地区布局的首家门店。品牌希望呈现融合了“水乡特色”和“浴室场景”的新奇体验，以回应“在河处”的空间主题。

As a high-quality brand focusing on hair care products in China, the Wuxi Hang Lung pop-up store is the first Effortless store in the the south of the lower reaches of the Yangtze River. We hope to present a novel experience that combines “Water Town Characteristics” and “Bathroom Scene” in response to the spatial theme of “At The River”.

▼店铺外观，Overall view of the project © WDi

▼“莲叶”装置，“Lotus Leaf” Installation © WDi

设计以一组“莲叶”装置回应品牌的理念：穿行于叶底，露珠似雨滴，如行船于荷塘之上。这些莲叶的原型取自我们即时采摘的真实植物，用数字技术进行还原。它们有机的形态未经简化，但选取了白色磨砂亚克力这一“抽象扁平”的材质，由此呈现出介于“物”与“概念”之间的特殊美感。

▼“莲叶”意向，intention of “lotus leaf” © Mur Mur Lab

The design responds to the brand concept with a set of “lotus leaf” installations: Walking through the bottom of the leaves, dew flows like raindrops while sailing on a lotus pond. The prototype of these lotus leaves is taken from real plants that we pick in daily life and restored with digital technology. Their organic form has not been simplified, but the “abstract and flat” material of white frosted acrylic is selected, thus presenting a special aesthetic feeling between “object” and “concept”.

▼数字还原的“莲叶”，Using digital technology © WDi

▼茎叶错落，Stems and leaves scattered © WDi

“莲叶”错落，“花茎”交织，曲折的屏风勾勒出柔软的“水岸”，它们既是对一种自然体验的隐喻，也是场地功能划分的界定。屏风由六百多块岫玉色感的仿石铝板单元拼装而成，考虑到展期结束后的可持续利用，它们均可以在现场快速地组装并回收。对自然物的参照是在这个设计中反复出现的母题：就像那些巨大的毛石料和散布的卵石。

“Lotus leaves” are scattered with intertwined “flower stems”, and the tortuous screens outline the soft “waterfront”. They are not only a metaphor for a natural experience, but also a definition of the functional division of the venue. The screen is assembled from more than 600 imitation stone aluminum plate units with jade color. Considering the sustainable use after the extension period, they can be quickly assembled and recycled on site. You can refer to natural objects as a recurring motif in this design: Those huge rough stones and scattered pebbles.

▼顾客与装置的互动，Customer interaction with the device © WDi

▼展架细部，Display rack details © WDi

在庞大的商业环境中，这里是一处有限的留白。它从自然中抽象而来，又回到自然的体验之中。

There is a limited blank space in the huge business environment, which abstracts from nature and returns to the experience of nature.

▼平面图，floor plan © Mur Mur Lab

Client：effortless无忧哲理
Architecture：Mur Mur Lab
Team：夏慕蓉，李智，刘璇
Photography：WDi

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