感谢 Yatofu Creatives 予gooood分享以下内容。更多关于他们：Yatofu Creatives on gooood
Appreciation towardsYatofu Creatives for providing the following description:

Yatofu为间则设计的线下体验空间位于杭州良渚文化村内，选址新开幕的文化艺术轻度假商业体玉鸟集。店面通向户外，宜人的自然风光和松弛的假日氛围和项目想传达的自由随意、轻快友好的氛围不谋而合。

Yatofu employs a focus on natural scenery and a relaxed holiday atmosphere for Jianze’s furniture showroom in the newly opened Bir Land, a culture and art-infused commercial center in Liangzhe New Town, situated in the city of Hangzhou. The project aims to convey a sense of free spirit and friendly ambience through extending the outdoors into the interior.

▼门头，Storefront © Wen Studio

▼内部空间概览，Overall view of interior space © Wen Studio

场地是一个80多平方米的长方形“盒子”，设计师引入“露台花园”的概念，找寻全新的家居展厅以及间则品牌的呈现方式，也为充满生机的玉鸟集提供一座平等与友好的社区露台。

The design scheme for the 80-square-meter rectangular box-like space stems from the notion of a garden terrace. The concept is intended to invite a new expression of Jianze as a brand and its products, offering an engaging and tactile furniture showroom experience, as well as providing a friendly and vibrant community terrace for BIRLAND.

▼入口处，Entrance © Wen Studio

▼入口空间，Entrance space © Wen Studio

在欧洲，露台花园作为建筑空间的延伸，以开放、半公共的形式存在于城市的角角落落，表达和呈现随意、自由的空间氛围感受。为了打造露台的开放形态，Yatofu拓展了原有的入口落地玻璃门，向街道敞开，辅以间则的品牌抽象图形，简单直接地向路过的人群展示室内情景。入口处的地面选以清爽色调的粉、白色瓷砖，简约地给“长方形盒子”界定出不同的区域，也传达出欢宜自然的活力氛围，来访者可以带着一丝好奇心抑或是停留驻足的心情，进入室内了解品牌和各类家居产品。

▼轴测图，axonometric © Yatofu Creatives

In many European cities, terrace gardens are an extension of the architectural space, and are peppered throughout the urban environment across streets and corners. They serve as open semi-public spaces and offer an expression of the casual and free-spirited urban lifestyle. In shaping this feeling of an open garden terrace, the façade was opened up and fully retractable floor to ceiling glazed doors were installed alongside the brand’s iconic graphic shape. This blurring of the boundary between the inside and outside allows passing pedestrians to easily observe the activities that take place within the showroom, while maintaining visual continuity between the street level and interior space, extending the overall reach of the showroom’s impressions.

▼长方形“盒子”般的空间，Rectangular “box”-like space © Wen Studio

位于室内中心位置的是我们为本次展厅内置的“轻质盒体结构“，由不锈钢材料拼建而成，为挑高的空间增加了陈列展示面积，也行成了一个二层半公共、更为沉浸式体验的探索区域。围合的浅鼠尾草绿穿孔不锈钢板既生成二层空间的窗户，也更好地营造了清新随意的氛围，楼上楼下的人们都可以了解空间内正在发生的“故事”。

Embracing the notion of contrast in color and materials within the interior concept, the floor of the space sees the juxtaposition of rough pink micro-cement against glossy white tiles, sectioned in a manner as to create visual separation within the space in a minimalistic way. The playfulness of the flooring’s color and configuration evokes a sense of joy and vibrancy, inviting visitors to linger and explore the brand and its products with wonder and curiosity. The pairing of the soft and delicate color scheme against the exposed concrete ceilings offers yet another contrast in mood and texture, a characteristic which is mirrored by Jianze’s own line of products.

▼二层半公共区域，Second floor semi-public area © Wen Studio

▼二层穿孔不锈钢板细部，Perforated stainless steel plate detail © Wen Studio

在本次展厅设计中，Yatofu和间则共同探索以灵活的展陈形式，无形的区域划分，打造介于pop-up和品牌展厅之间，可供人们休闲、自由进出感的体验空间。裸露的天花与细腻的颜色选取形成鲜明的视觉对比，间则原创的家居产品散落其中，叙述着空间肌理的变化和丰富性。毗邻收银台的墙面做了灵活的可拆卸式不锈钢展陈道具，每一季度，间则会根据不同的主题、产品，对陈列作相应的调节。整体空间以极简的介入处理方式，更是希望以一种平实、温暖又带点原始粗粝之感的空间去突出间则品牌的记忆点。

A lightweight steel structure is inserted just off the center of the showroom, serving as a lofted exhibition space to increase display area and encourage further exploration of the showroom and its products. The lifted enclosure is clad in perforated steel mesh, allowing the entire showroom to be visible at a glance; the steel structure is painted in its entirety in a light sage green, offering an eye-catching yet laid-back addition to the atmosphere. A series of detachable stainless steel pegs are arranged on the wall adjacent to the cash register, forming an adjustable display system which can be re-arranged into various configurations to accommodate different products and displays. A flexible and minimalistic hand in designing the space allows the displayed products to shine, while delivering an ambience that feels warm, authentic, and accepting.

▼展陈区，Exhibition area © Wen Studio

▼展示墙与展示架，Display wall and display rack © Wen Studio

▼可拆卸式不锈钢展陈道具，A series of detachable stainless steel pegsa © Wen Studio

▼楼梯，Stairs © Wen Studio

Yatofu希望这次的展厅设计真正地给人们提供一个自由进出的聚集空间，也可以满足特殊策划的小型展览、市集、分享会用途。这个简单又温暖明亮的展厅，更像是间则为大家呈现的公共露台空间，邀请每一位进入内部的人了解和感受品牌致力于提供包容且对环境友好的家居设计理念。

Yatofu’s purposeful deployment of unconventional spatial partitions and flexible display strategies in Jianze’s new showroom has created an experience that exists somewhere between a pop-up and conventional showroom; it invites visitors inside with a leisurely vibe and sense of contemporary novelty. The space not only functions as a showcase for their products, but also a social gathering place where people can feel at ease to come and go. The bright and open space offers versatile possibilities for different types of exhibitions, markets or events, and serves as a public terrace where the brand and its community of customers can meet and interact. The showroom invites its visitors to connect to the brand through a concept that communicates joy, ease, acceptance, and a willingness to share in the appreciation of lifestyle and home.

▼平面图，plan © Yatofu Creatives

项目名称：jianze间则家居品牌体验展厅
室内设计： Yatofu Creatives也兜设计
项目类型：新零售、家居体验空间
地址：浙江，杭州
完成时间：2023年9月
面积：75平方米
设计团队：Angela Lindahl, Yihan Xiang, Sheen Tao
空间摄影： Wen Studio
材料&饰面：灰粉色微水泥，白桦木饰面板，亮面瓷砖，哑光喷色金属网板，定制金属支架

Project: jianze Experiential Showroom
Interior Design: Yatofu Creatives
Project Type: retail, furniture showroom
Location: Hangzhou, Zhejiang
Completed Time: September 2023
Floor Area: 75sqm
Design Team: Angela Lindahl, Yihan Xiang, Sheen Tao
Photography: Wen Studio
Materials / Furnishing: grey-pink micro cement, white birch wood decorative panel, glossy ceramic tiles, matte spray metal mesh plate, customized metal bracket

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