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由Gensler操刀的Haworth/HWS体验中心通过以人为本的设计方法重新定义了品牌展厅，建立了人与自然、空间、科技和家具之间的联系。

Designed by Gensler, the Haworth/HWS Customer Experience Centre in Shanghai by The HWS Group is redefining brand showroom through a human-centric design approach linking people with nature, space, technology, and furniture.

▼项目概览，Overall of the project © CreatAR Images

Haworth/HWS体验中心在2022年12月荣获了美国《室内设计》年度最佳设计奖，并且获得了WELL白金级认证。Gensler与Haworth/HWS携手创造了一个有机的空间，不仅展示了家具产品或者方案，而且通过人们的日常使用来体现它们的真正价值。

An honoree of Interior Design’s 2022 Best of the Year Award, the WELL Certified Platinum project is the synergistic effort of Gensler designers and Haworth/HWS, who have created an organic space that not only showcases furniture products and solutions, but also represents the real value by connecting all the elements in the space and expressing them through people’s daily activities.

▼以亲切、和谐的诠释突出产品在不同环境中的体验，to highlight the products and experiences in diverse environments in an affable and balanced way © CreatAR Images

灵活混搭：平衡零售、办公和体验
Flexible “mix-and-match” to balance retail, work, and experience

1,100平方米的Haworth/HWS体验中心突出了自然与科技、陈设与空间、商务礼仪与人文关怀等元素间积极的互动。

每个展厅都有自己独特的风格。在寻求差异化的过程中，设计师希望Haworth/HWS体验中心可以呈现出一种‘城市后花园’的感觉，给人带来亲切、自然与温馨。同时，在有限的空间里，平衡好各个要素之间的关系。

入口玄关的初衷是为访客创造出一种踏入室外庭院的第一印象，这是一个让人转换心态的空间，让人进门后有种踏入自家后院那种舒适、安全、恬静的状态。同时利用现场丰富的自然光线，再叠加上呼应大楼设计语言的空间造型，营造出一个充满仪式感与亲切感的氛围。

The 1,100-square-meter Haworth/HWS Customer Experience Centre is designed to accentuate the dynamic interactions between nature and technology, furniture and space, business etiquette and human centricity.

Each showroom has a style of its own, and in achieving the differentiation, the Haworth/HWS Customer Experience Centre can bring an ‘urban backyard’ feeling that is approachable, natural, and harmonious. At the same time, the relationship between a variety of elements within the limited space can be balanced.

The original intention of the entrance is to create the first impression of stepping into an outdoor courtyard, a space that changes people’s mindset to feel the comfort, safety, and serenity. The design incorporates the abundant natural light and echoes the spatial design of the building to create a vibe with a sense of ceremony and affinity.

▼亲生命性设计将丰富的绿植和自然光引入空间，与干练的现代主义线条相得益彰，The biophilic design introduces rich greenery and natural light into the space that complements the crisp and clean modernist lines © CreatAR Images

根据Gensler最新发布的《2022年美国办公空间调查》，团队创意合作空间与个人专注工作的空间的结合可以最大程度影响与提升空间的效率和体验。

Gensler’s U.S. Workplace Survey 2022 has found that spaces for creative group work plus individual quiet work have the greatest impact on space effectiveness and experience. The office areas of the Haworth/HWS Customer Experience Centre are set in the two opposite wings of the space, so every department can improve productivity and maximize efficiency in a mutually connected environment with breathing room and minimum interference.

▼团队创意合作空间，Spaces for creative group work © CreatAR Images

材料区是一处互动空间，不同颜色、肌理的材料样板吸附于定制的材料架上，让来访者尽情探索的同时也巧妙地成为了分区隔断。

The material library is an interactive space, where samples of different colors and textures are lined over customized racks for visitors to explore while serving as smart partitions to divide the spaces.

▼半隔断设计的材料区为空间增添了互动的活力，鼓励更多的活动与交流，The semi-partition material library adds an interactive vibrancy, promoting movement and engagement © CreatAR Images

与传统家具展厅的不同的是，Haworth/HWS体验中心的核心是“体验”，这体现在了家具、软装饰品和智能设备的设计中。Gensler设计团队在有限的空间里融入了灵活、互动和多样化的设计，恰到好处地平衡了体验中心的展示、办公与参访属性，并采取了富有创意的“混搭”策略，尽可能多地呈现材质、颜色、功能和造型等多重选项。

设计师将家具图册中的每个系列像‘变形金刚’一样搭配组合在一起。看似平淡，其实空间的每个角落都蕴含着缜密的逻辑和巧妙的心思。

What sets the Haworth/HWS Customer Experience Centre apart from conventional furniture showrooms is that it emphasizes “experience” as the core, which is reflected in the furniture, fixtures, and smart equipment. Within the limited space available, the Gensler team incorporated flexible, interactive, and diverse designs to balance the showroom, workplace, and destination attributes of the customer experience center, and adopted a creative “mix-and-match” strategy to feature as many material, color, function, and shape options as possible.

The designers have mixed and combined every furniture series from the catalogue in the way of building up a ‘Transformer,’ it may look obscure, but every corner of the space is designed with meticulous logic and ingenuity, and it’s a place where everyone can explore what they truly want.

▼多样化的家具选择与融合性的空间布局平衡了体验中心的“展示”与“实用”功能，来访者可以“所见即所得”，并将功能分区和家具搭配运用到自身空间，The diverse selection of furniture and integrated space layout balances the “exhibition” and “practical” purposes of the center, a “what you see is what you get” experience for the visitors to incorporate the functional partition and furniture styling for their own spaces © CreatAR Images

以人为本的设计带来启迪与灵感
Human-centric design to inspire and nurture

Haworth/HWS体验中心创造了一个提升效率、激发创新的协作空间，充分体现了HWS对促进健康、福祉和社会联系的承诺。灵活工位、人体工学家具和智能设备让员工可以灵活地选择理想的工作环境，促进员工保持健康，提升协作精神。

A collaborative space to elevate productivity and inspire innovation, the Haworth/HWS Customer Experience Centre has amplified HWS’s commitment to promoting health, wellbeing, and social connection. Flexible workstations, ergonomic furniture and smart technology allow the staff to be agile and choose the ideal setting for work, keeping the employees healthy while creating the synergies between people.

▼空间设计的可持续性不仅激活了员工与访客的互动，而且可以顺应潮流趋势的变迁，The sustainability of the space design not only activates engagement for staff and visitors, but also creates opportunities for evolving to meet the changing trends © CreatAR Images

Gensler设计团队为员工创造了“第三空间“，提供与办公区域不同的体验，并营造出HWS合作、健康、进取、愉悦的团队氛围。开放吧台、瑜伽空间、阅读角、母婴室等空间让员工可以放松身心，以轻松舒适的方式交流沟通。

The Gensler team has created “Third Spaces” for the staff to deliver an experience that’s different from the office areas, while building up HWS’s collaborative, healthy, enterprising, and enjoyable team spirit. A variety of settings, including open bar, yoga room, reading corner, mothers’ room and more, are supporting the staff to relax the body and mind, and connect with others with comfort and flexibility.

▼“第三空间”的设计旨在提高效率、健康与社交互动，促进合作的同时为员工提供可以恢复活力的空间，The “Third Space” is designed to improve performance, health, wellness, and social participation, which enables collaboration and supports the staff to rejuvenate for focused work © CreatAR Images

富有活力的Haworth/HWS体验中心改变了办公空间和展厅，带来独一无二的零售与联合办公体验，为员工、客户以及社区创造出更多的价值。

The dynamic Haworth/HWS Customer Experience Centre transforms workplace and showroom to bring an unparalleled experience of retail and co-working, creating greater values for the employees, customers, and the community.

▼富有活力的特色空间，Vibrant featured space © CreatAR Images

Gensler上海副总裁/工作室总监秦振晖（Freck Qin）表示：“Haworth/HWS体验中心项目强调了Haworth/HWS品牌理念及其以人为本的价值核心，Gensler与HWS的共同愿景是创造一个为人们带来更好的体验、并且通过对用户数据的实时分析，伴随最终用户不断成长的实验性空间，我们非常荣幸这个项目获得了《室内设计》2022年度最佳设计奖的认可”。

“The project celebrates the Haworth/HWS brand and its core value of putting people first. Gensler and HWS shares the vision of creating an experimental space to bring better experience to people that will also continue to grow and thrive alongside the end users through real-time data analysis, and we’re very honored that this project has been recognized by Interior Design’s 2022 Best of Year Awards,” said Freck Qin, Principal and Studio Director at Gensler Shanghai.

▼平面图，plan © Gensler

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