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位于重庆市北部新区的宝马展厅，是Crossboundaries设计建成的第4个宝马零售店。在总面积为20,000平方米的建筑里，Crossboundaries负责设计的4800平方米中包括了为公众而设的销售和客户关系区，涵盖了诸如生活方式馆、休闲区、办公室、咖啡厅、电影院和儿童游乐区在内的功能。

The new BMW store in Chongqing’s New North Zone is the 4th built BMW dealership store designed by Crossboundaries. Of the dealership’s 20,000 sqm, Crossboundaries designed the public area of 4,800 sqm: sales and customer relations, cars and lifestyle showcase, lounge, office, café, cinema and children area.

在空间和功能里流动的轨迹模式

Pattern That Flows Through Space and Functions

由车辆疾驰的轨迹出发，Crossboundaries提炼出线形图样，并且运用到整个建筑里。

Crossboundaries extracts a trail pattern from the speed of cars and applies it throughout the building.

接待处后的特色墙宛若汽车车头的散热格栅。其定制的扭转金属条通过缝隙开口，吸引到访者前往品牌车辆展示区。通过对室内不同功能高度的分析而提炼形成的线型图案，使贯穿整体空间内的设计语言。依据这个设计语言，木质和金属的水平线在空间内流动，最终与不同的功能融合——衍变成台面，矮墙或者展示架。这些轨迹与访客并行，在室内平稳连贯地行走并使各空间保持关联性。

Behind the reception is a feature wall resembling car grills, with custom-made twisted metal slats luring visitors to the brand space through its dynamic openings. The trail lines are aligned with the heights of different functions. They flow from space to space to serve the required needs – becoming a counter top, a podium or a shelf – creating smooth and coherent transitions along visitors’ movement in the building.

这个轨迹图案更延展到多功能展示柜。柜上偶尔置入了白色的嵌板和开口。这些展示柜既能作为独立的功能空间背景幕，同时其开口也赋予空间之间视觉连贯性。因此，在保留空间独立的前提下无需通过隔断而牺牲开放度，

在展示区，Crossboundaries把地面稍稍抬高，同时略微降低由背部引亮的天花板，以此压缩空间。这样就更好地从远处吸引访客前往展示区，并引导其目光关注在展示产品上。

The pattern spreads subtly to the wooden shelves with white panels and openings. While the openings give a strong visual connection between spaces, the shelves create a backdrop for each space, where functions are clearly defined, without sacrificing openness.

Display areas are compressed, which hold passerby’s gazes on products showcase and attract people to hover around. This is done by raising the floor and lowering a back-lit ceiling.

创造更好的品牌氛围

Creating Better Brand Atmosphere

秉承宝马为其销售厅的视觉定位，设计通过材料和色彩，划分品牌展示和客户服务两种不同功能。

在首层，抛亮金属和光滑平面张扬着宝马行业领先地位和企业形象。楼上的两个夹层，是为车主和VIP客户而设的区域。与首层强烈的品牌定位相反，夹层选用了更为柔和的木质材料，为客户提供更舒适、私密的氛围。

Following BMW’s visual identity for its dealership stores, the design creates clear distinction between corporate showcase and customer service, each with a specific material and color palette.

Polished metal and glossy surfaces on the first floor boast BMW’s industry leadership and corporate image. On the two mezzanine floors above are areas reserved for the brand’s car owners and VIP. Contrary to first floor’s strong brand identity, the mezzanines use a warmer material as wood for a secluded, high value atmosphere that set people at ease.

虽然仅仅负责空间的室内设计，但是Crossboundaries凭着其敏锐的空间洞察力在首次视察场地后决定重新规划两个主楼梯的位置，使得中庭更加开阔。这一举动加强了访客对空间的印象，从而使他们对宝马销售店有更完整的体验。

Although only responsible for the space’s interior design, Crossboundaries’ analysis provoked changes to the architecture and relocated two main staircases, allowing a completely open void within the space. This gesture intensifies visitors’ first impression of the space, thereby allowing them to have a complete experience of the BMW store.

客户重庆宝创汽车销售服务有限公司
地点中国重庆
委任时间 2014年4月
建成时间 2015年5月
建筑面积 4400平方米
负责合伙人蓝冰可(Binke Lenhardt), 董灏
团队 Irene Solà, Sidonie Kade
合作团队宝马中国设计团队

Photos Dong Hao @ Crossboundaries
Client Chongqing Baochuang Automobile Sales & Service Co., Ltd.
Location Chongqing, China
Appointment April 2014
Completion May 2015
Total Area 4800sqm
Partners-in-charge Binke Lenhardt, Dong Hao
Team Irene Solà, Sidonie Kade
Collaborator BMW China Design Team

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