非常感谢 吾觉空间（联系邮箱：isensedesign@aliyun.com） 予gooood分享以下内容。更多请至：ISENSE DESIGN on gooood
Appreciation towards ISENSE DESIGN(contact: isensedesign@aliyun.com) for providing the following description:

“一万个人对「家」有一万种解读。既迷幻之家、唐图之家、四次元之家后，我们又找到了新的起点，大艺术「家」。ARTIST HOUSE 既是买手店，又是艺术馆。经典与当代的碰撞，咖啡的香气，艺术的魔力会给你新的归属与刺激。ARTIST HOUSE —- 走心也走肾。”多品类集合店具有不同于传统品牌店的特质，针对不同的选址的地域，消费群体的微妙变化会产生不同的化学反应。

“Different people have different interpretations about home. After 「The Rhythm Of Fantasy 」, 「Tangram」 and 「The Fourth Element」, we’ve found a brand new way of interpretation —- the 「ARTIST HOUSE」. 「ARTIST HOUSE」 is not only a buyer store but also an art gallery. The collision between classic and contemporary, aroma of coffee and the magic of art will bring you new sense of belonging and excitement.” Multi-brand buyer stores have traits different from traditional brand stores, and as for different sites in a region, subtle changes in the consumer group will produce different chemical reactions.

▼多品类集合店，Multi-brand buyer stores

PLAY LOUNGE 是一个年轻有活力的设计师集合店品牌，自形象升级后的第一家终端店铺起，设计师为品牌确立下了一个亲和可延续的终端概念— PLAY 之 “家”，并且在每一家店植入合乎当下城市及地理关系的特定气质。

PLAY LOUNGE is a designer store brand of young and energetic, and since the first terminal store of the new generation of the brand image upgrading was set up, designers have established an amiable and sustainable terminal concept for the brand – PLAY “Home”, and each store is implanted with a unique temperament that is in line with the city and geographical relations.

▼PLAY LOUNGE店铺内观，interior view of the store

▼接待处，reception

▼试衣间，fitting room

▼沙龙，salon

ARTIST HOUSE 位于北京大望路合生汇商区，毗邻今日美术馆，及22th 艺术街区。特殊的地理位置促使了ARTIST HOUSE概念的诞生，设计师希望通过大艺术“家”给这一家终端店铺增加一丝具有艺术气质的消费氛围。

Located in Hopson One Business District on Dawang Road of Beijing, ARTIST HOUSE is adjacent to JINRI Art Museum and the 22th Art District. Special geographical location urges the birth of the concept of ARTIST HOUSE, and designer Sissibu hopes that ARTIST “HOUSE” can add a touch of consumer atmosphere with artistic temperament to this terminal store.

▼服装配件区，the accessories

ARTIST HOUSE 卖场内共包含 ABCDE 五个设计师服装区，一个咖啡吧及休息区，鞋包配饰区以及美容沙龙。三条蓝紫色的“丝带”贯穿全场，起到空间整合以及动线引导的作用。

ARTIST HOUSE includes five designer clothing zones, a coffee bar and lounge, accessories zone and a beauty salon. Three blue-purple “ribbons” runs through the entire place, playing the role of space integration and dynamic guidance.

▼蓝紫色“丝带”贯穿全场， the blue-purple “ribbons” runs through the entire place

大卫、维纳斯等经典雕塑形象以当代的手法融入到整个空间中，增强消费者与空间主题的互动感。

David, Venus and other classic sculptures are integrated into the entire space with contemporary approaches, enhancing the interaction between consumers and space theme.

▼融入大卫维纳斯等雕塑，David, Venus and other classic sculptures are integrated into the entire space

幻彩玻璃自ISENSE DESIGN打造的第一家店 “THE RHYTEM OF FANTASY” 之后，一直是品牌终端的标志性元素，不同的是，这一次设计师加入了蓝色的线性光源，并结合了汽车表层工艺开发的幻彩银金属板，降低了甜腻，增加了一抹神秘与未来感。

Symphony glass has always been the iconic element of the brand since the first store of “THE RHYTEM OF FANTASY” created by ISENSE DESIGN, and what is different is that, this time the designer has added the blue linear light source, which has reduced the sweetness and added a touch of mystery and sense of future combined with magical silver metal plates developed from the car surface paint process.

▼幻彩玻璃打造神秘未来感，symphony glass added a touch of mystery and sense of future

PLAY之家向来的传统就不只是一家逛完既走的店，而是属于每一个消费者的归属、放松的场所。因此高颜值的咖啡厅也是ARTIST HOUSE重要的组成部分，除了美丽的新衣和有趣的潮品，这里也有享受一杯下午茶的落脚之处。

The tradition of PLAY LOUNGE store has always been a place for each consumer to find the sense of social and entertainment instead of a store simply for shopping. Therefore, a nice café is an important part of ARTIST HOUSE and in addition to beautiful new clothes and fun fashion goods, there is always a place for you to settle and enjoy drinks and desserts.

▼高颜值咖啡厅提供休息场所， a nice café is an important part of ARTIST HOUSE

集合店最重要的属性之一是一站式服务，除了服装、化妆品、香薰、首饰、鞋包，这里还有 PLAY SALON —- “高贵的女人看内衣，精致的女人看指甲” ，从头到脚，ARTIST HOUSE 提供你想要的一切。

One of the most important feature of the buyer store is one-stop services, and apart from clothing, cosmetics, aromatherapy, jewelry, shoes and bags, there is also a PLAY SALON in the store – “you can tell an elegant lady from her underwear and an exquisite lady from her fingernails”. ARTIST HOUSE provides everything you need from top to bottom.

▼平面图，plan

开业时间：2017.12
设计团队：北京吾觉空间装饰设计有限责任公司
主案设计师：卜天静
参与设计师：石开云、祝丹阳
陈列主创：YOYO高健
摄影师：吕博
项目面积：764㎡
甲方品牌：PLAY LOUNGE
品牌/产品：TAKNAI 艺术树脂漆
合作品牌：CASA GAIA Opening time: 2017.12
Design team: ISENSE DESIGN
Chief designer: Sissi Bu
Participate designer: Skiven Shi、Chris Zhu
Display designer: YOYO Gao
Photographer: Steven Lv
Project area: 764 ㎡
Client Brand: PLAY LOUNGE
Brand/Project：TAKNAI art resin paint
Cooperate Brand: CASA GAIA

More: 吾觉空间（联系邮箱：isensedesign@aliyun.com），更多请至：ISENSE DESIGN on gooood

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ISENSE DESIGN

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