“Design More or less? How many designs? ”
Design for More&less furniture Shanghai M50 store
More less furniture is a brand established by the famous furniture designer Mr Hou ZhengGuang, which mainly designs, produces and sells original furniture and household items with contemporary Chinese cultural features, the majority of products take solid wood as materials. This is its flagship shop, the store locates in M50 park, Moganshan road, Shanghai’s most famous creative industry park. It is on the first floor, in a deep small alley, which is not easy to be found. The main area is on the first floor with an interlayer inside as storage and product packing room. The store was once a workshop, and also design companies, art galleries have ever lived here, the internal part retains the original concrete frame of a plant. The owner’s first requirement is to make it easy to be found and equipped with strong visual identity characteristics; the owner’s second requirement is that the space shall not compete for people’s attention to exhibits, but easy to change the layout and furniture combination; and the owner’s first requirement is to make cost as low as possible. Saving means low carbon, which is a very simple principle. Although the requirements seem very few, actually there is not much room for the designer to express.
At the mention of home, people always think of a small house with slope roof firstly, this is a conceptualization house, which may result from influence of teachers or cartoons in the early childhood. For current cities, a house with single slope roof is sure to be a villa. In addition, More less furniture has a slogan: it is cozy to be hidden in the house, what matches the sentence is also a small house graphics with the strong sense of painting. Thus, two “homes” with small house shape are embedded in the rectangular plane of shop to constitute the main interest of the space. The first “home” is arranged at the entrance, part of it heads out 500 mm by the door, which is very eye-catching and can be seen in alley entrance at first glance. The second “home” is laid in the most internal shop. One is in front and the other one at back, one large and the other small. It is not just eye-catching, after deliberation, the size is also controlled to the most appropriate height of humans, so that it has a certain rapport. Small houses are painted white, namely no color, in order to foil furniture. Meanwhile, white is outstanding in the park dominated by the gray tone. The height of internal exhibition space is 4 meters, concrete blank state of the workshop is retained for pillar and roof, then the paint brushed by users was half shoveled and half left to create a gray tone effect that is neither new and old. The hay color straw wallpaper is attached to most of the walls, which soften coldness and hardness of the concrete. Moreover, two bamboo curtains which seem to be transparent are added, making the space apart to produce another virtual level.
Finally, exhibition hall presents the following features: not low-key, not publicized; not casual, not fine; not luxurious, not simple; not tall, not low. Then the rest limelight should belong to furniture at whatever level you like.
Designer: Wang ShanXiang Shanghai Mooma design agency
Participation in design: Gong ShuangYan
Photography: Hu WenJie (among these, 10, 28 and 29 photography are made by Wang
Design time: June, 2012
Location: Moganshan road NO.50, Shanghai
Design area: 208 square meters
Main materials: plasterboard, emulsioni paint, straw plaited wallpaper, solid wood
composite floor, bamboo curtain