THE NEW FREITAG STORE SHANGHAI by FREITAG

Thinking in cycles: the new FREITAG store shanghai

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感谢 FREITAG 对gooood分享以下内容。Appreciation towards FREITAG for providing the following description:

来自瑞士的环境友好型包袋品牌FREITAG日前在上海开设了首家中国门店。FREITAG由平面设计师兄弟Markus Freitag和Daniel Freitag创建于1993年,“单车骑行”(bicycling)和“循环利用”(recycling)一直是品牌的核心,在其包袋中都能看到所使用的废旧卡车篷布材料和对骑行者友好的设计巧思。

Swiss bag manufacturer FREITAG opened its first store in China, located in the French Concession district of Shanghai and operated by the local concept store Harbook+. In 1993, FREITAG was founded by graphic designers Daniel and Markus Freitag with the idea of making individual bags from recycled truck tarpaulins for their daily bicycle commute. FREITAG thinks and acts in cycles. This philosophy is more than mere wordplay: FREITAG uses recycled rainwater to wash tarps and sources materials that are either recycled or recyclable.

▼门店外观,exterior view ©Peter Dixie

FREITAG上海店位于静安区原法租界区域的巨鹿路758号,这里在上世纪50年代是上海沪光仪器厂所在地。FREITAG上海店在数字年代打造线下体验,给工业风格建筑赋予独特个性,为大家带来由废旧卡车篷布制作成的邮差包、购物包、双肩包、手提包以及配件,每一件产品都独一无二。
The store is located at 758 Julu Road in the French Concession district of Jing An, where “Shanghai Hu Guang Electronic Instruments” had their operations back in the 1950s. The FREITAG Store Shanghai takes the location back from digital to analog and from industrial to individual with messenger bags, totes, backpacks, handbags and accessories that are cut from recycled truck tarps, making each product visibly unique.

▼在数字年代打造线下体验,给工业风格建筑赋予独特个性,the store takes the location back from digital to analog and from industrial to individual ©Peter Dixie

FREITAG致力于回收利用的环保理念与本次对工业建筑的翻新和修复形成了呼应。150平方米的双层空间能够储备超过1,100个包袋,简洁而干练的骑行元素被融入到既有的混凝土体量当中,裸露的钢结构和金属网加上现代化的陈列系统,共同为这座原本陈旧的工业建筑注入新的活力。

The FREITAG Store Shanghai is the brand’s 23rd shop worldwide and is operated by the brand’s reseller Harbook+, who are known for their curated selection of fashion, furniture and magazines. On two floors spanning 150 sq. m. (1615 sq. ft.), the store will stock no fewer than 1100 individually designed bags to choose from. And looking to the distant future, if and when your trusty bag starts showing signs of age from years of use, there’s no need to send it back to the FREITAG factory to be refurbished because the new FREITAG store has a repair unit of its own. Now that’s what we call self-sufficiency!

▼简洁而干练的骑行元素被融入到既有的混凝土体量当中,the philosophy of bicycling and recycling are integrated into the interior design ©Peter Dixie

▼店内能够储备超过1,100个包袋,the store will stock no fewer than 1100 individually designed bags to choose from ©Peter Dixie

店铺设计:FREITAG
www.freitag.ch
项目执行: 东京IIA建筑工作室
http://www.itisarch.com
Design: FREITAG
Construction:IIA Architecture Atelier
http://www.itisarch.com
Photo credit: Peter Dixie

More: FREITAG

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