THE FLAGSHIP STORE WITH DOTS by Ryusuke Nanki

An immersive lens into KDDI’s brand

Project Specs

Location:

非常感谢 Ryusuke Nanki 予gooood分享以下内容。更多关于他们:Ryusuke Nanki on gooood.
Appreciations towards Ryusuke Nanki for providing the following description:

本项目为KDDI公司为了展示其在5G与尖端技术方面的领先地位而设立的创新式旗舰店。概念店由两部分组成,分别为沉浸式“生活方式”空间,以及配备有全方位服务的销售楼层,旨在让游客/顾客们在银座中心体验到最先进的技术与最高水平的客户服务。

Conceived as a physical manifestation of KDDI’s commitment to imagining a more creative future, This store is an innovative flagship shop that showcases the telecommunication giant’s advances in 5G and cutting-edge technology. Consisting of an immersive “lifestyle” space and a full-service sales floor, the concept shop allows visitors to experience the latest technological advances and highest-caliber customer service in the heart of Ginza.

▼店铺与周边环境,the project and surrounding environment ©Yasu Kojima

店铺坐落于银座步行街的众多豪华店面之间,狭长的场地构成了本项目设计的独特挑战:如何在最大程度上利用有限的立面面积,以赋予店铺强大的存在感,使该店从周边众多的奢侈品牌中脱颖而出?

Nestled amongst the many opulent storefronts that dot the Ginza promenade, the building’s narrow footprint posed a unique design challenge: how to maximize the façade’s limited surface area to achieve an even greater presence and impact than the property’s luxury-brand neighbors.

▼由led灯组成的动态展示立面,
Dynamic display facade composed of LED lights ©Yasu Kojima

虽然建筑的临街立面十分有限,但是却拥有着可观的深度。因此,设计师充分利用了空间的进深优势,无缝地整合了立面和室内空间,营造出一种连续空间的印象,在视觉与体验上扩大了空间。临界立面、开放的中庭、室内天花板与地板都被led灯板覆盖,创造出一个融合了数字图像与物理体验的动态空间环境。

Although lacking in frontal surface area, the long and narrow building has depth. The design thus leverages this length, seamlessly integrating the façade and interior to create the impression of a larger, continuous space. The street-facing façade, open atrium, ceilings, and floors were all blanketed in LEDs to create a dynamic environment blending digital image and physical experience.

▼门头的led灯肌理延伸到室内,The led light texture of the storefront extends into the interior ©Yasu Kojima

▼立面与室内的整合扩大了空间的视觉效果,The integration of the facade with the interior expands the visual effect of the space ©Yasu Kojima

这个由led组成的动态背景展示出KDDI品牌和季节限定产品信息,它犹如一层光影滤镜,为顾客与路人提供了沉浸式的信息体验。与门头同步变化的室内墙面,形成独特的空间背景,作为与物质性、空间性和展示内容本身同等重要的整体元素融入设计之中。

This immersive display functions as an immersive lens into KDDI’s brand and seasonal content that compellingly presents visitors and passersby with the carrier’s messaging and experience. The synced walls become a uniquely contoured projection surface, incorporated into the design as an integral element on par with the materiality, spatiality, and displayed content itself.

▼入口空间概览,overall of the ground floor ©Yasu Kojima

▼延伸进室内的led墙面形成独特的空间背景,
The LED wall extends into the interior to form a unique space background ©Yasu Kojima

▼led墙面细部,details of the curved led walls ©Yasu Kojima

▼材料细部,detail of the panel and led ©Yasu Kojima

KDDI银座旗舰店的设计将品牌形象、空间,以及体验完美结合在一起,以一种更有创意的方式掀起了东京品牌店铺立面设计的风潮。

Imaginatively blending image, space, and experience, the store signals the arrival of a more creative approach to future façade design and branding, here right now in Tokyo.

▼地下室展览空间,gallery on the basement floor ©Yasu Kojima

▼二层销售空间,mobile store on the second floor ©Yasu Kojima

▼概念模型,concept model ©Ryusuke Nanki

▼图纸,drawings ©Ryusuke Nanki

Primary Materials
Exterior / eaves: Lost wax stainless steel cast aluminum panel T3 LED
Floor: Mortar substrate, mortar finish + dust-resistant coating
Walls: 1st floor entrance / light gauge steel + plasterboard
1st floor shop / veneer cherry + CL matte (Sanfoot / Hokusan) AEP
Ceiling: 1st floor entrance / light gauge steel + plasterboard AEP
1st floor shop / Sanfoot AEP

「THE FLAGSHIP STORE WITH DOTSI」data 
Total foot print:826.8㎡/ B1:326.6㎡ GF:250.7㎡ 1F:249.5㎡
Construction term:2020, June,12th – September 22th

Design Chief: Ryusuke Nanki
Design and manager :Ryota Morihana
Design Team: Madoka Yoshio , Tomoshige Murakami, Junichiro Nozawa, Natsumi Ono
Producer : Toshifumi Kato, Taro Kitagawa, Shinichiro Sekiguchi
Creative Direction : Masahiro Okumura,Nobuaki Hattori, Naoki Mori
Art Direction : Osamu Takahashi
Technical Direction : Makoto Kanabayashi
Façade Movie : Tomoya Morohoshi , Moe Hashizume, Masashi Tanaka , Daichi Kanbayashi
Agency : DENTSU INC.
Construction: TANSEISHA Co., Ltd. /Kikukawa Kogyo Co., Ltd./ SHODEN CORPORATION 
Photographer : Yasu Kojima
CLIENT:KDDI CORPORATION

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