SoYoung Headquarters office is located in Block E, Ronsin Technology Center, Chaoyang District, Beijing. The original entrance is a two-story open space with a high ceiling; on the south sunward side, each two floors form a through vertical space. The IDEAL designers set the “One Hall plus Five Islands public space” layout plan according to the original building’s structure and spatial level features.
▼空间一览，overall view of the office
SoYoung is China’s largest and most popular online platform for inquiry, selection and appointment of cosmetic medical services. The post-90s are the majority of SoYoung’s active users. This young and energetic group pursues fashion and health while maintaining a high-quality and artistic lifestyle. Besides, they believe that “beauty can partly change the trajectory of life”. SoYoung’s mission is to make everyone more beautiful and healthy. It aspires to become the most trusted beauty and health technology company that provides professional and warm services for its users and customers.
The IDEAL designers organize the office and treatment areas according to this concept and brand attributes, aiming to create a “comfortable, confident, fashionable, artistic and energetic” atmosphere. It sets up the “Beautiful Lifestyle House” at the hall, and transforms every two floors on the south side into public spaces with different themes.
▼美丽生活馆轴测图，the axon of Lifestyle House
The Beautiful Lifestyle House opens up a new mode of utilizing the office reception area, which provides a combination of services such as reception, interview, cultural display and coffee networking. It is not only SoYoung’s front hall, but more importantly, a public space that opens to the public and welcome surrounding enterprises’ and social personnel to rest and conduct business negotiation, which fully demonstrates SoYoung’s inclusive, energetic and confident social attributes.
▼入口前台，entrance and reception
The most prominent part in the Beautiful Lifestyle House is the two cylinder modules. One is a wooden lattice revolving stair connecting the first and second floors. It is semi-open and embedded with the coffee house and reception desk, creating a warm and fashionable atmosphere. Inside the stair displays SoYoung’s medals of honor. The other one is a transparent column space, where SoYoung’s culture is exhibited in the form of static devices. Around the column space are chairs for negotiations and exchanges. In the south of the hall are an open leisure and negotiation area and an enclosed area for interview and mailing which are separated by a culture wall.
▼连接1、2层的木格栅旋转楼梯，wooden lattice revolving stair connecting the first and second floors
The Urban Parlor Island has a spiral stair with smooth curves connecting the two floors, and an arc-shaped lighting space decorated with staggered panels. They not only create an evenly illuminating space, but also serve as decorative surfaces. As for soft furnishings, the designer adopts the minimalist style and streamline layout to create a free and flexible space suitable for exchanges and communication among employees.
▼都市客厅岛，空间中设置线条流畅的旋转楼梯，Urban Parlor Isand with spiral stairs decorating the space
▼旋转楼梯细部，closer view to the spiral stairs
Beauty is not only external, but also lies in improving inner quality. On the eighth and ninth floors is the book reading area where SoYoung employees can purify their mind. Wooden panel stairs and high-hanging decorative lights help create a quiet and comfortable reading environment, where small salons and reading sharing activities can also be held.
▼安静温馨的图书阅读区，quiet and comfortable reading area
The designers set a hanging wooden box with white steel mesh stairs in the skywalk public space, forming a sharp contrast between simplicity and lightness. Infusing imaginative thoughts in nature will help stimulate SoYoung employees’ imagination.
▼云端漫步公共空间，skywalk public space
▼木制悬挂盒，wooden box suspended in the space
The Galley Art Valley Island is a sculptural wrapped stair space made of steel mesh. The transparent white steel mesh is simple but fashionable, and can be well integrated in the space.
▼游廊艺谷岛， Galley Art Valley Island
▼白色钢网围合的楼梯间，staircase enclosed by white mesh
The Hedge Miracle Island is a public space on the theme of nature, fitness and self challenge. The extending wooden grating stairs form a transparent grating box on the second floor, giving a sense of rich spatial level and visual height difference. It also has a climbing wall, yoga room and fitness room to display SoYoung employees’ courageous, exercising and healthy lifestyle.
▼绿篱奇迹岛，以自然、健康和运动为主题，Hedge Miracle Island themed by nature, fitness and self challenge
▼空间里设置攀岩墙，climbing wall in the space
The designer sets up a bar table in the open office area, where employees are free to discuss with each other, work, have lunch, etc. The open office area is connected with the public island space on the south, where employees can work with their notebooks, discuss and negotiate with each other for business, or have a rest in the sun.
▼开放式办公区，open office area
As an enterprise adopting the new business mode of “Internet plus new technology plus community”, SoYoung has a demand of a great number of high-quality conference and training rooms. The designer sets up different sizes of conference rooms on each office floor, and uses materials such as glass films and wallpaper to prepare different styles of conference rooms. Effective management is also realized through using the advanced face recognition system and online appointment procedure.
▼面试会议室，interview meeting room
▼一层平面图，first floor plan
▼二层平面图，second floor plan
▼五层平面图，fifth floor plan
材料品牌：PVC地板（洁福）、竹钢、穿孔石膏板、地毯（Mohawk & Wayflor）、壁纸（日本山月）
Project Name：SoYoung Headquarters Office
Address:Block E, Rongsin Technology Centre，ChaoYang District，Beijing
Design Firm:IDEAL Design & Construction INC.
Design Team:Zhenzhou YANG, Xiaoliang ZHANG, Jin LUO, Xiaohe MU, Guiyu ZHU, Lei BAI, Xiao ZHAO, Yang XIAO
Graphic Design:Chunxu LIU, Jinting GUAN, Hongfei WEI
Electromechanical Design:GuiAn HUANG, Yike GUO, Yue MA
Photo Credits:RuiJing Photography
Materials:PVC Floor (Gerflor)、Wooden Bamboo、Perforated gypsum board、Carpet (Mohawk & Wayflor)、Wallpaper (SANGETSU)