感谢来自 小大建筑设计事务所 对gooood的分享。更多关于他们： kooo architects on gooood
Appreciation towards kooo architects for providing the following description:

日本露营品牌Snow Peak起源于1958年，品牌的核心理念是将人与自然重新连接，让野外露营成为生活的一部分。店铺选址位于上海前滩太古里木区的两层空间，同时拥有面对城市和商场内部的展示界面。

The Japanese camping brand Snow Peak was founded in 1958, the core philosophy is to reconnecting people with nature, making outdoor camping integral part of life. The store is located in a two floor space in wood zone of TaiKoo Li Qian Tan, with displays facing both the city and the interior of the mall.

▼项目外观，exterior of the project ©Keishin Horikoshi

Snow Peak一直致力于将可持续发展与产品研发结合，通过对制造过程中产生的边角料进行回收及重新利用，再次加工，形成循环。此外，Snow Peak还践行 “永久保修” 的售后服务宗旨，修复延长使用寿命，赋予长期使用的物品独一无二的价值，再慢慢地传递给其他需要的人，形成可持续发展的循环。本次设计旨在打造充满露营氛围的空间，同时传递品牌可持续的理念。

▼场地区位，site map ©小大建筑设计事务所

Snow Peak has consistently combined sustainable development and product research. They recycle and reuse waste generated during the manufacturing process, creating a circular system. Additionally, Snow Peak practices a “permanent repair” after-sales service principle, aiming to extend the lifespan of products and impart unique value to items by long-term use. Then gradually passed on to others, forming a sustainable development cycle. The current design aims to create a camping atmosphere space while conveying the brand’s sustainable philosophy.

▼室内概览，overview of the indoor space ©Keishin Horikoshi

当前，乡村城市化脚步加快，越来越多的乡村建筑被拆除或重建。其中很多建筑均采用夯土加木梁的结构。历史和时间在木梁上刻下独一无二的纹理和印记，承载几代人的空间记忆。而然，拆迁过程中他们大多被直接抛弃或者送去加工厂，制造廉价的家具，增加碳排放的同时产生更多不可回收的废料，陷入恶性循环。本次设计着眼这些弃材的“重生”，以品牌一以贯之的可持续理念，留住不可阻挡的城市化进程中独特记忆。

▼从乡村回收木构，recycle beams from rural area©小大建筑设计事务所

As rural urbanization accelerates, many rural buildings are being demolished or reconstructed, with structures often using rammed earth and wooden beams. These beams have unique textures and marks from history and time, carrying the spatial memories of several generations. However, during the demolition process, they are often discarded or sent to factories, contributing to cheap furniture production and increasing carbon emissions, creating more non-recyclable waste, and entering a vicious cycle. Our design focuses on the “rebirth” of these demolition waste, aligning with the brand’s sustainable philosophy to preserve unique memories in the unstoppable urbanization process.

▼室内概览，overview of the indoor space ©Keishin Horikoshi

▼一层空间，ground level space ©Keishin Horikoshi

设计以打造极具Snow Peak特点的露营体验空间为目标，利用如美术馆般干净纯粹的展陈空间，突出商品展示，最后通过置入房屋拆迁废弃的木构，将露营空间和美术馆般的展陈空间重新组织结合，生成新的独属于Snow Peak前滩太古里体验店的空间概念，以此为窗口传递Snow Peak的环保理念。

▼概念图，concept ©小大建筑设计事务所

The design aims to create a camping experience space with distinctive Snow Peak brand features. It utilizes a clean and pure exhibition space, similar to an art gallery, emphasizing product displays. By incorporating discarded wooden structures from housing demolition, the camping space and art gallery-like exhibition space are reorganized to generate a new concept exclusive to the Snow Peak TaiKoo Li Qian Tan experience store. This store can be a window to convey Snow Peak’s environmental protection philosophy.

▼通往二层楼梯，staircase towards the first floor ©Keishin Horikoshi

▼吧台特写，central counter ©Keishin Horikoshi

▼楼梯细部，staircase detail ©Keishin Horikoshi

场地现有条件没有很好，店铺虽拥有较大的对外界面，但是整体空间进深小，远离最核心的轴线，因此店铺展示的空间形式很重要。通过将原来店铺的立面结构拆除，取消传统橱窗空间，扩大展陈空间辐射距离和辐射面，以达到最佳引流效果。

▼概念图，concept ©小大建筑设计事务所

The current situation of the store is average, it has a large glass façade but limited depth, and far from the main flow axis, so the store display space from is crucial. The removal of the original facade structure, elimination of traditional show window spaces, expand the display space to achieve optimal customer flow.

▼二层卖场空间，upper level retail space ©Keishin Horikoshi

▼二层卖场空间，upper level retail space ©Keishin Horikoshi

▼二层文化墙，culture wall ©Keishin Horikoshi

▼二层文化墙特写，culture wall detail ©Keishin Horikoshi

▼更衣室空间，changing room ©Keishin Horikoshi

本次回收的木梁及木板通过旧物拼贴的手法，直接当作新店铺室内展陈的一部分，让进入店铺的人感受到“树阵”所营造露营氛围，并通过不同纹理和质感的材料，传递时间与空间的历史和记忆。

The recycled wooden beams and boards are directly used as part of the new store’s interior display through Bricolage. This allows visitors to sense the camping atmosphere created by the “tree array” when entering the store, with different textures and materials conveying the history and memory of time and space.

▼感受到“树阵”所营造的露营氛围，
sense the camping atmosphere created by the “tree array”©Keishin Horikoshi

▼道具组合，exhibits ©Keishin Horikoshi

Snow Peak一直致力于克服新材料的挑战，高品质的金属产品寄寓着世界闻名的“燕三条工匠精神”。木梁之间道具及核心的中岛均使用金属材质，以此向燕三条的工匠精神致敬。

Snow Peak has consistently tackled the challenges of new materials, with its high-quality metal products embodying the world-renowned ” The Tsubame-Sanjo Area craftsmanship spirit.” Metal materials are used for props and the central island between the wooden beams, paying homage to the craftsmanship spirit of The Tsubame-Sanjo.

▼木梁之间道具及核心的中岛均使用金属材质，
Metal materials are used for props and the central island ©Keishin Horikoshi

除了常规道具，本次设计还将Snow Peak的核心产品之一地钉重新设计，以新的形式出现在店铺中。

In addition to conventional props, this design also re-creation one of Snow Peak’s core products, the solid stake, presenting it in a new form within the store.

▼Snow Peak的核心产品之一地钉以新的形式出现在店铺中，
presenting the core product, the solid stake in detail design ©小大建筑设计事务所

▼夜景，night view ©Keishin Horikoshi

▼一层平面图，ground floor plan©小大建筑设计事务所

▼二层平面图，second floor plan©小大建筑设计事务所

▼剖面，section ©小大建筑设计事务所

项目名称：Snow Peak 前滩太古里体验中心
项目类型：室内设计
设计方：小大建筑设计事务所
公司网站：http://www.ko-oo.jp
联系邮箱：kooo-contact@ko-oo.jp
项目设计：2023
完成年份：2023
设计团队：小嶋伸也，小嶋綾香，北上紘太郎，童欣悦，党珍，熊雪滢
项目地址：上海市浦东新区东育路前滩太古里
建筑面积：342㎡
摄影版权：Keishin Horikoshi / SS
合作方：上海恒品装饰设计工程有限公司（施工）
客户：Biemlfdlkk
材料：涂料、不锈钢、旧木材、微水泥地面
品牌：Snow Peak

Project Name: SnowPeak TaiKoo Li Qian Tan Store
Architecture Firm: kooo architects
Website: https://ko-oo.jp/
Contact e-mail: kooo-contact@ko-oo.jp
Completion Year: 2023
Gross Built Area: 342㎡
Project location: W-L1-03, W-L2-02,TaiKoo Li Qian Tan, Dongyu Road, Pudong new District, Shanghai
Design Team: Shinya Kojima, Ayaka Kojima, Kotaro Kitakami, Tong Xinyue, Dang Zhen, Xiong Xueyin

Photo credits: Keishin Horikoshi / SS

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