“It is the suiting cloth that makes the soul of the bespoke, so we decorate the space by starting with the weaving of a piece of cloth”
Sigar bespoke, a local original bespoke brand of Foshan, is located inside the landmark architecture — Lingnan New World Building in Chancheng District. In order to emphasize the significance of “bespoke”, which is highlighted in the design concept of the brand, the designer created a piece of formfitting “suiting cloth” in the space to work in concert with the brand.
▼西服定制店室内概览，布料装置围合整个空间，把洽谈区、衣服展示等功能进行完美的融合，overview of the bespoke store, fabric parts enclose the whole space, perfectly integrating the negotiation area and garment show area together ©Wen Studio
▼项目概念生成图，concept generation diagram
The concept of design comes from the knitting of textile. The constructors fabricate the iron framework by welding, and then, manually put the black canes through the framework back and forth, simulating cloth knitting. The cranes coiling on the framework symbolize pieces of woven-cloth. Lines finally form plane, and plane gradually enclose the space along with the curved framework. This softens the originally hard architectural space relation. The pattern is also functionality and art works. And all the three elements are combined naturally by pure design techniques. In this way, we emphasize the original impression that bespoke left in people’s mind, making customers feel the value resonance of both space and product in the same design dimension.
▼展示区局部，布料装置围合整个空间，把洽谈区、衣服展示等功能进行完美的融合，partial view of the display area, fabric parts enclose the whole space, perfectly integrating the negotiation area and garment show area together ©Wen Studio
▼展示区局部，镜子除了能让客人试衣照镜的作用外，还可以增加室内的空间感，让藤条元素能够得到更大的延伸，partial view of the display area, mirrors in the space cold be used as the dressing mirrors of customers on one hand, and on the other hand, creating an impression of enlarged space to enable the rattan elements to stretch wider ©Wen Studio
▼建筑高低错落的玻璃窗，引进室外的自然景色，布料装置遮挡了部分玻璃窗，使室内光线更柔和，the well-proportioned glass windows of the building are reserved to bring in outdoor natural sceneries. And the fabric shelters certain part of the glass windows, making the interior lights milder ©Wen Studio
▼展示区的沙发空间，定制设计的背景墙纸在安静的空间里跳出一个动态的品牌logo图案，the sofa space in the display area, a wallpaper image in customized design is adopted as the background image, giving out a dynamic brand logo image in a quiet space ©Wen Studio
▼展示区的圆铁通骨骼框架空间，the display space defined by the circular iron frame ©Wen Studio
This project totally covers an area of 110㎡. It is a retail bespoke store specially making tailored suits for customers. Therefore, the black color is the dominate hue in design, including black cane, cement paint, woven-thread pattern baseboards, black brick, and customized wallpaper, etc.
▼展示区，圆铁通骨骼框架结合布料展示的功能需求，the display area, circular iron frame is endowed with function of fabric show ©Wen Studio
▼展示区局部，partial interior view of the display area ©Wen Studio
▼展示区的圆铁通骨骼框架细节，details of the circular iron frame in the display area ©Wen Studio
▼项目装置爆炸图，中间的楼梯间隔开整个空间，exploded axon of the installation with a central staircase acting as partition of the whole space
In this long and narrow rectangle space, there are stairs set in the middle which act as partition of the whole space. The windows are also arranged in staggered heights. Being restricted by such conditions, we quit the the ideas of making big changes to the space, instead, we decide to comply with the architectural space and try to possibly create a simple effect by combining both art works and functionality together.
▼定制商店中心位置的楼梯，布帘将楼梯与周边空间分隔开来，the central staircase with curtains separating the staircase from other spaces ©Wen Studio
▼楼梯入口分隔空间的布纹挂帘，布料纹理的地面令整个空间更纯粹也与概念呼应，linen texture curtains are applied at the entrance of the stairs for space partition, the linen texture ground helps create pure space and echoes to the concept of design ©Wen Studio
▼楼梯旁的空间，选用所有的灯具都是复古怀旧的吊灯，让空间更加耐人寻味，另空间产生更多的故事情节，the space beside the staircase, all lamps adopted in the space are retro pendant which form a more intriguing and connotative space ©Wen Studio
The furniture set in this space is also specially designed according to the project property. They better echo to the black hue of the design.
▼空间陈设的家私，具有挂衣功能及衣服配件展示的圆通铁架结构造型细部，the interior furniture, specific parts of circular iron frame structure with both clothes hanging and accessory display functionalities ©Wen Studio
▼黑色半透明的布料，透明玻璃方块上面吊着一条黑色的绳子，这些装置物件使空间更有感染力，decoration elements, such as the black and semi-transparent fabric and a black rope hanging over the transparent glass block, make the space more infectious ©Wen Studio
▼空间陈设的家私衬托黑色格调，furniture for this space is designed specially to echo to the black color style of the decoration design ©Wen Studio
▼黑色藤条“布料”装置细部，specific parts of black rattan “fabric” ©Wen Studio
▼空间细节，加入一些布料材质形态，在空间里与其他材质形成强烈的对比，space details, applying fabric materials to create sharp contrast with other materials in the space ©Wen Studio
A differentiated space experience is created in the brand space design of similar custom suit retail stores, while the normal and calm image of traditional custom suit stores is broken. With the combination of customers’ products and limited budgets, the maximum value is created in an innovative concept form. Meanwhile, the “customized” space experience for customers is laid emphasis on, which is allowed to link with brands, thus gaining enormous brand effects for a newly-established brand.
▼二层平面布置图，layout plan of the second floor
项目地点：佛山 · 中国
Project Client: SIGAR BESPOKE
Project Type: Suit Bsepoke
Interior Design: Construction Union
Decoration: Constion Union Bespoke
Chief Designer: Chen Xiejin、Wen Wei
Construction Team: Huiyang Construction
Photography: Wen Studio
Main Materials: Customized ironframe, black rattan, cement paint, linen texture PVC ground boards, blackbrick, customized wallpaper
Completion time: Dec 2018