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2017年5月27日，中国北京- MAD建筑事务所设计的Roca北京艺术廊5月25日正式开幕。艺术廊位于北京东二环东直门的城市主干道旁。MAD将产品展示空间向城市打开，设计透明、开放，为城市环境和市民提供互动界面。马岩松称：“希望Roca北京艺术廊可以成为城市社区中积极、生动的一角，以最简单的方式与城市和人们连接。”

May 27, 2017, Beijing — MAD Architects has completed Roca’s Beijing Gallery in Dongzhimen, near the Beijing East Second Ring Road. The project consists of an unobstructed gallery space that opens up to its urban environment; behind double-height glazing, the interior walls of both of the gallery’s floors, finished with a screen of LEDs, become a new façade for the city. “I hope that the Roca Beijing Gallery can become a positive, vivid corner of the urban community, connecting people and city in the simplest way,” says Ma Yansong, MAD Architect’s founding principal.

▼外立面，exterior facade

室内上下二层的建筑内墙成了城市的主立面——LED幕墙在两层空间里互相连接，成了一道关于光、影像、城市、街道与人互动的风景。此时，穿越与停留在城市里的人们，成为了一个个剪影，与艺术廊内LED幕变化的影像叠在一起，不分内外，不分你我，相得益彰。彼时，LED中呈现的不同季节天气的影像——日月星辰、风霜雨露，为远离大自然的大都市带来了最纯粹简单的自然气息。此部分视觉艺术内容由Jérôme Sans创意制作。Jérôme Sans是著名独立策展人、艺术评论家及多个当代艺术机构的总监。

The multimedia surface is intended to provide spectators accessible, vibrant glimpses into projected realities that challenge their senses and their rectilinear environments — creating an atmosphere that is a fluid mixture of light, movement, and people. The content of the screens, such as simulated depictions of people using the showrooms, seemingly unaware of their visitors or any observation, playfully connects the Roca Beijing Gallery’s internal spaces. An intentional ambiguity of “interior” and “exterior” is perceptible for those passing the gallery, resulting from the movement of nearby pedestrians and the silhouettes of those inside, a movement further distorted by the LED screens. The gallery also projects images of nature, simulating different weather conditions and seasons–such as the falling of rain, or the emulation of sunshine to address a smoggy day. Designed by art critic and curator Jérôme Sans, the installation changes with the passing of seconds, minutes, and days.

▼LED幕墙呈现变化的视觉艺术效果，the LED screens projects different images

Roca北京艺术廊是Roca全球第六家艺术廊。Roca曾与扎哈·哈迪德、卡洛斯·法雷塔等建筑师合作设计位于伦敦、巴塞罗那、马德里、里斯本、上海等地的Roca艺术廊。

In designing the sixth of Roca’s global galleries, MAD has joined a series of renowned designers, such as Zaha Hadid Architects and Charles Ferrater, who have designed galleries for Roca in the past.

▼细节设计，details

类型：艺术廊
建筑面积：800平方米
主持建筑师：马岩松，党群，早野洋介
建筑师：李悠焕，藤野大树，印鸣，李元皓，黄雪妮

Building Area: 800 sqm
Directors: Ma Yansong, Dang Qun, Yosuke Hayano
Team: Yukan Yanagawa, Hiroki Fujino, Yin Ming, Li Yuanhao, and Sear Nee

More: MAD ，更多关于他们：MAD on gooood.

Project Specs

MAD

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