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感谢 几何形态 予gooood分享以下内容。
Appreciation towards GEOM DESIGN for providing the following description:

在城市化高度发展的当代环境下,潮汐般的生活是当代人逃不出的牢笼。眼里全是动态的荧幕,全是复杂多变的色彩,都来源于缔造者的野心与时代的躁动。中国正处于经济转型升级时期,经济与文化都在时刻反省中前行,进击是每个迷失在城市里的灵魂的执念。每次的行动,每次的思考都在给缔造者代入场景,灌输理念,嫁接价值观,每个灵魂的深处,都渴望回归原始的自我。

▼项目概览,overview

In the contemporary environment of the high development of urbanization, tidal life is a cage that contemporary people can not escape. Their eyes are full of dynamic screens with complex and changeable colors, which results from the architects’ ambition and the restlessness of the times. China is now in a period of economic transformation and upgrading, in which both the economy and culture are moving forward with introspection all the time. And advancement is the obsession of every soul lost in the city. Therefore, every action and thought will bring the architects into the scene, instilling ideas and grafting values to them, so that in the depths of their souls, they are all eager to return to the original self.

▼侧面视角,side perspective

▼外卖窗口,outlet

坐落于中国三大国家级CBD之一的珠江新城,奔流不休的人们总站在时代的浪尖,古朴的砖红色门面打破周边密集而高耸的玻璃幕墙。在无数个深邃的夜里, 一对窗口婉如透视眼一般,洞察着瞬息万变的CBD,关注着迷失的人们。

▼平面图,floor plan

It is located in Zhujiang New Town, one of the three national CBDs in China, where busy people always stand at the top of the waves of the times, and the simple brick-red facade breaks the dense and towering glass curtain wall around them. At countless nights, the pair of windows are like X-ray vision, having an insight into the rapidly changing CBD and concerning about the people who are lost.

▼一对窗口婉如透视眼一般,the pair of windows are like X-ray vision

▼洞察着瞬息万变的CBD,关注着迷失的人们,having an insight into the rapidly changing CBD and concerning about the people who are lost

▼古朴的砖红色门面独树一帜,the simple brick-red facade

外立面使用全部选用橘红色、来自烧结砖生产窑炉焙烧自然窑变工艺。其颜色朴素又自然,与当下重装饰下的CBD形成强烈的撞击。烧结砖的原料取自于天然粘土、陶土、页岩等原生环保矿物,用于建筑几百年的使用寿命终结后,又可以经过粉碎重新循环使用重新烧制砖制品。为建设环境友好和谐发展,为本就脆弱的地球生态系统进行疗伤的一个积极的生态环保意义。

The facade is all made of jacinth sintered bricks produced by the natural fambe process of kiln roasting. The color is simple and natural, which forms a strong impact on the current heavily decorated CBD. And the raw material of sintered brick is taken from natural clay, argil, shale and other primary environmental protection minerals, so that after hundreds of years of service life of the building, it can be crushed and recycled to make brick products again. Thus, it is of positive ecological and environmental significance to establish an environmentally friendly and harmonious development and heal the fragile ecosystem of the earth.

▼外立面采用烧结砖生产窑炉焙烧自然窑变工艺,jacinth sintered bricks produced by the natural fambe process of kiln roasting

▼烧结砖的原料取自于天然粘土、陶土、页岩等原生环保矿物,the raw material of sintered brick is taken from natural clay, argil, shale and other primary environmental protection minerals

门面均无两个品牌的LOGO等信息,让空间更纯粹更具建筑感。自然也会让消费者更关注产品的本身。仅限外带的经营模式,满足了现代人快节奏的消费体验。走近仅有的两个窗口,全黑的墙壁,在温和的灯光下,令咖啡师和汉堡师的制作过程得到了聚焦。一个店面两窗口,伴着醇香的咖啡和馋香的汉堡,让咖啡和汉堡完美的融合在一起。经营者愿照顾到每个渴望的灵魂。朴素的建造材料与美味总能形成呼应,让多变的欲望在此刻,回归安定。

▼砖拼接细部,brick pattern details

▼材料细部,material details

There isn’t LOGO or other information of the two brands on the facade, which makes the space purer and more architectural. Naturally, it will also make consumers pay more attention to the product itself. The business model of “Take-out Only” meets the fast-paced consumption experience of modern people. When approaching the solely two windows, the all-black walls in the gentle light make the barista and hamburger maker’s production process become the focus. And the storefront with two windows, coupled with mellow coffee and gluttonous hamburger, makes coffee and hamburger blend perfectly together. The operator is willing to take care of every eager soul. In short, simple construction materials and delicious food can always form an echo, so that the changing desire will return to stability at this moment.

▼朴素的建造材料与美味形成呼应,让多变的欲望回归安定,simple construction materials echo with delicious food, so that the changing desire will return to stability

项目名称:jpg coffee
设计方:几何形态
公司网站:www.geomdesign.com
联系邮箱:375661322@qq.com
项目设计 & 完成年份:2019.5/2019.8
主创及设计团队:马煜钊,叶国苏
项目地址:广东,广州珠江新城高德置地广场
建筑面积:38m²
摄影版权:几何形态
客户:jpg coffee

Project name: jpg coffee
Design: GEOM DESIGN
Website: www.geomdesign.com
Contact e-mail: 375661322@qq.com
Design year & Completion year: 2019.5/2019.8
Leader designer & Team: MARK SU
Project location: “GUANGZHOU Zhujiang New Town GD Land”
Gross Built Area (square meters): 38m²
Photo credits: GEOM DESIGN
Clients: jpg coffee

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