瑞士博物馆信息交流展览设计 / Kossmann.dejong

非常感谢 Kossmann.dejong 予gooood分享以下内容 。更多关于他们：Kossmann.dejong on gooood
Appreciation towards Kossmann.dejong for providing the following description:

交互式体验
Human interactives

该展区设计的最大挑战在于将抽象的主题“交流”融入到连贯的展览空间设计中。9个关键性问题比如，“为什么我要跟人交流？”，“我需要哪些交流技能？”以及“如何更好的生活在信息交流快速发展变化的世界中？”等，构成了该展区的主要概念设计。

The main challenge involved spatially translating the abstract theme of “communication” into a coherent exhibition. Nine key questions such as “Why do I communicate?”, “Which skills do I need to communicate?” and “How do I live in a fast-changing world of communication?” were formulated by an expert team from the museum, and form the starting point of the design concept.

设计师将这些问题所诠释的主题分布在三层的展厅之中。该博物馆新馆中最重要的交互式体验装置应为“交流者”：受过特殊训练的博物馆工作人员在该展中充当专家，向导以及表演者的角色，但同时，他们又仅仅是普通的参与者，鼓励其他来访者彼此之间的交流互动。这些专业的交流者向来访者提问，说笑或者发出挑战。展览空间的布置为这种交流体验创造了条件。

Kossmann.dejong clustered these questions into different themes spread across three floors in the building. Perhaps the most important interactive elements in the new museum are the “communicators”: specially trained museum staff who assume the role of experts, guides and actors, but are foremost just regular people who engage with the visitors and encourage communication between them. The communicators ask questions, tell jokes or undertake challenges with visitors. The exhibition scenography is designed to facilitate these interactions.

你才是焦点
The visitor takes the spotlight

参观流线从一层入口便已经开始，这里首先回应并展示的问题是“这里的一切都与你相关”。作为整个展览的综述，参观者被引向红色地毯之上，在这里，瑞士人的生活故事分阶段，按时间顺序依次陈述。

The search for personal answers to the key questions begins on the ground floor at the registration area, where the message “It’s all about you” clearly sets the scene. As an introduction to the exhibition, visitors step onto a red carpet where personal stories from Swiss citizens tell a chronological representation of communication throughout all stages of life.

与此同时，红色地毯在视觉上连接一面拼贴墙，这面墙壁的一边摆放着人工制品，另一边装置着交流试验室。这面拼贴墙为来访者带来了一种富有教育意义的视觉体验，而其另一边的实验空间加强了参观者之间的联系。在实验室中，陌生人将共同置身于一个电影场景中，或者安排在一个饭局上。在这周围的展示墙上，参观者可以更加深入的探查这些关键性问题，或者与交流者展开进一步的交流挑战。

Simultaneously the red carpet visually connects a collage wall with unique artefacts on one side of the space with a communication lab on the other side. While the collage-wall offers an informative visual experience, the lab activates and connects visitors. Together they solve a puzzle, dine with strangers or act in a film scene. On the surrounding walls, visitors can explore the key questions more in-depth and participate in challenges with the communicators if they wish.

向下一层，参观者将邂逅世界记忆。从位于场地中央的大脑雕塑中，生发出混乱的神经末梢，它们与播放着电影的，放置着手工元素和收藏品的记忆盒子相连。这个展区回答了“我们为什么有这些记忆，那些特别的颜色和气味可以唤起我们特殊的记忆。”

Moving one floor below, visitors encounter the world of memories. Emerging from a central sculpture of a brain is a tangle of nerve endings connected with memory boxes with films, hand-on elements and collection artefacts. Here, questions explore what and why we remember certain things. Which memories are evoked by certain colours or smells?

作为一个抽象的数据中心，相邻展区将主题定为大数据，个人隐私，个人设备所隐含的交流风险等，这些复杂的发展形式。参观者在这里体验共享交流网络锁带来的影响，并可以验证关于数据存储的价值和无限可用性的伦理问题。这里的巨大投影装置描绘了与之相关的大量数据，该装置由伯尔尼设计学院的学生参与完成。

Designed as an abstract data centre, the adjacent themed area focuses on the complex developments of big data, privacy and the downside of our devices. Visitors experience the impact of shared networks and examine ethical questions about the value and apparent infinite availability of data storage. Here a large wall projection, created as part of a participatory project with students from the School of Design in Bern, depicts big data.

一生的交流
A lifetime of communication

最下层的展览带领参观者按时间顺序浏览了信息交流的各个发展阶段。从时间线上的第一个使用者所展现的画面和引文中，定义了整个故事的基调。展览中的影像资料和一些亲身体验项目，让参观者意识到逐渐变化的信息交流工具，和伴随着交流而变化的或欣喜或恐惧的情感体验。在对信息交流的未来发展进行展望之后，这段神奇的探索之旅以“自我沟通”作为结尾。每一位来访者都将其个人形象照片放到巨大的照片墙上，创造出不断变化的艺术品。隐喻了该展的主题“这里的一切都与你相关，而你并不孤单。”

The lowest floor takes visitors on a chronological journey through milestones of the communication revolution, from post coaches to drones. Images and quotes from the first users of the time provide context around the story. Integrated films and hands-on activities make visitors aware of the ongoing changes in communication tools and the associated emotions such as euphoria and fear. After a visionary glimpse into the future, the exciting journey of discovery into the communicating “self” concludes at the deregistration area. Every visitor hangs their profile photo on the huge photo wall here, creating an ever-changing artwork. It forms a visual metaphor of the exhibition’s focus: “It’s all about you, but you are not alone”.

photo credit: Thijs Wolzak

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