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挪威时尚零售商Modo Store通过灵活、模块化且高度反思性的室内设计，重新定义了实体购物体验。这一设计由OFFICE INAINN事务所打造，位于220平方米的空间内，将斯堪的纳维亚极简主义与工业美学相融合，运用不锈钢、原始混凝土以及本地采购的材料构筑独特氛围。

Norwegian fashion retailer Modo Store redefines the physical shopping experience with a flexible, modular, and highly reflective interior designed by OFFICE Located in a 220 m² space, the store mergesScandinavian minimalism with industrial aesthetics, using stainless steel, raw concrete, and locally sourced materials.

▼室内概览，overview of the indoor space ©OFFICE INAINN

设计核心引入70组模块化不锈钢展示架，可自由组合，以适应店铺从时尚零售到活动场地的多功能转换。两侧主墙沿线性展示系统进行布局，半反射表面在光影、材质与动感之间形成互动，使空间更具动态性。店铺外立面采用钢网帘幕，在遮掩与显露之间微妙平衡，激发顾客的好奇心与探索欲。

At its core, the design introduces 70 modular stainless-steel display units, which can be rearranged to adapt the store’s function—from a fashion retail space to an event venue. A lineardisplay system along two main walls structures the layout, while semi-reflective surfaces create a dynamicinterplay of light, textures, and movement. The facade features a steel mesh curtain, subtly revealing andconcealing the store’s interior, enhancing curiosity and engagement.

▼不锈钢展示架，stainless-steel display units ©OFFICE INAINN

可持续性是设计的重要元素，店铺选用本地采购材料，试衣间内则采用Kvadrat的Greenguard认证纺织品。改造策略优先保留现有建筑元素，减少材料浪费，并与斯堪的纳维亚时尚品牌所推崇的环保理念保持一致。

Sustainability is a key element of the design, with locally sourced materials and Greenguard-certifiedtextiles from Kvadrat in the fitting rooms. The renovation strategy prioritized preserving existing architectural elements, reducing material waste, and aligning with the ethos of Scandinavian fashion brands.

▼试衣间，the fitting rooms ©OFFICE INAINN

▼材料细部，material detail ©OFFICE INAINN

通过将大规模生产与定制化设计相结合，Modo零售店使零售体验变得更加互动且不断进化，让实体空间在现实与数字领域中，共同讲述品牌故事。

By blending mass production with bespoke design, Modo Store transforms retail into an interactive and ever-evolving experience, where physical space enhances brand story- telling in both real and digital realms.

▼施工过程，construction progress ©OFFICE INAINN

▼平面图，plan ©OFFICE INAINN

▼模块化展示架，modular exhibit units ©OFFICE INAINN

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