Meunier Technology Beauty’s first concept flagship store is located in Baoan District, Shenzhen, China. The project invited China’s top-tier design company DOMANI to lead its space design. The design strategy is in line with Shenzhen’s ‘Culture+N’ new industry policy, and it also tries to plant a certain design academic discussion in the commercial space: its creative connection as well as experience between the two dimensions of ‘feminism’ and ‘space’.
overall view of the project ©吴鉴泉，Tony
Contemporary women are an amazing phenomenon-level collective consumption in the field of technological beauty. The extreme attention and maintenance of appearance is not pure consumerism, but in essence, it is the prevalence of contemporary feminism, from anti-male power to anti-patriarchy then return to gender type observation and self-release. The evolution of the concept of feminism has so far released the ‘gender custom’ that lies above gender and has entered the self-recognition of gender essentially. People face the differences in physiology, demand social balance, and respect the freedom of genetic traits. And the female group has been in a liberation movement for nearly 200 years from proposing equality and equal rights to economic independence and then to freedom of consumption.
▼平面和流线分析，plan and circulation analysis ©DOMANI
▼材料分析，materials used in the project ©DOMANI
The exterior and interior of a group of phenomena have always been a huge and absolute link between the past and the future. There is no need to dwell at narrow and foolish discussions about whether beauty should be pursued or whether it is morally appropriate. The amazing economic data behind this means that generations of feminist ideas have evolved into the pervasive female identity of today even if it’s a huge self-building exercise that starts with mere appearance. Meunier’s spatial creation is based on observation and feedback of this phenomenon. Exploring the boundaries of female traits through the establishment of layers of contradictions between material relations and spatial forms, and creating a dramatic commercial space experience through the form collision of bright and dark as well as strong and soft. Through the tough and calm appearance style and emotional concept, the perceptual concept of space attempts to describe the inherent complexity of the intertwining of human physical gender and social gender.
contrasting materials ©吴鉴泉，Tony
China’s medical cosmetology business has achieved considerable growth in the market size in the last 5 years, with a compound growth rate of 了40%, and the medical cosmetology market in 2020 will reach RMB 464 billion. In terms of the global female phenomenon, the self-release of women in China’s first- and second-tier cities is undoubtedly a light of high entropy. They appear to be more ethereal and unpredictable, and the inner is often more and more tough and calm. There is a dramatic and fascinating contrast between their appearance and the inside. This specific inner quality makes today’s female aesthetics a universal sense of rebellion and contradiction. Just as the cement texture of the main space does not point to coarse grains, on the contrary, the cement texture is adjusted with skin-like fineness and precision, while still presenting the calmness of gray tone on the whole. The glass and mirror steel reflective surface on the top emphasize the lightness and clarity of the rise. Two completely different or even contradictory textures bridge the framework and drama of the overall space.
the mirror steel surface on the tope emphasizing the clarity of the space ©吴鉴泉，Tony
The deconstructed brass texture guest desk at the entrance has an amazing sense of levitation, and the technology presented by micro-carving in precious metal millimeters reflects the greatest possibility. The brand LOGO chooses the cement texture that matches the color of the space, but the embedded position suddenly shows a hint of precious metal luster, and the convergence is precious enough to make the visitors’ eyes stop for a long time.
▼悬浮的黄铜咨询台，suspending brass reception desk ©吴鉴泉，Tony
The space form, which is very different from traditional beauty places, tries to combine two contradictions: extreme thickness and lightness with extreme strength and softness. The space explains that the presentation of contemporary women’s appearance and inner relation with the contradiction of space and the sense of drama. The main hospitality area is almost a private art gallery. The collection-level contemporary sculpture installations and furniture are all configured from the top contemporary art exhibition design brand A&V in China. The main installation series is called ‘ bright night and gentle dismemberment’. Visitors may calm in contemporary abstract expressionism device situation and enjoy the fragrance of a cup of good coffee in a smattering of knowledge.
view to the main hospitality area from the reception desk ©吴鉴泉，Tony
main hospitality area like a private art gallery ©吴鉴泉，Tony
Aisles and public spaces are separated from the public area of the office building through clear glass partitions, and the relationship boundary between different places is established while maintaining the maximum visual aspect of the space. Since the guest room area is a completely enclosed private area, the public area is given a certain degree of visibility as a transition zone. Through this external visibility, it establishes the trust of visitors and consumers in the operation technology of the place.
clear glass separating the public spaces from the public area of the office building ©吴鉴泉，Tony
mirrored ceiling and columns reflecting the lights to become a dreamlike space ©吴鉴泉，Tony
The mixed pouring technology combined with the staggered interspersed of deconstructed precast concrete slabs constitute a visitor consultation table. The table top is matched with the 6-degree chair transparent version made by A&V 2019. It is originally a panel seat based on architectural logic and female sitting posture design. The neat lines form an ergonomic seating surface, backrest and overall force structure through different angles, and it has an unexpected comfort. The copper wave bench is a high-end product made by A&V in 2020. Through 3-5mm different thickness connection and precise mold bending technology, it is organized into an installation bench that can be used by multiple people at the same time in terms of deconstruction and stability, and can be freely customized in terms of length and number of seats.
visitor consultation table ©吴鉴泉，Tony
▼咨询桌细部，closer view to the consultation table ©吴鉴泉，Tony
‘ Bright night and gentle dismemberment ‘ series of installations also come from the creation of the experimental art exhibition studio A&V in 2019. The concrete pouring technology is used to construct abstract bionic body blocks, and the softness formed by arcs and warps as well as the hardness of materials constitute a group of contradictory ideological expression bodies. It is a metaphor for women’s inner firmness and toughness as well as delicate and soft in outer expression. The partial damage corresponds to the sense of scars in the historical evaluation of feminism. The device will be permanently collected by Meunier in the project as a solitary piece.
seating blocks casted in concrete ©吴鉴泉，Tony
concrete blocks and the corrugated brass bench ©吴鉴泉，Tony
▼ 阳光透过百叶窗在空间中留下条纹状的光影，louvers creating striped light and shadow ©吴鉴泉，Tony
▼混凝土浇筑的体块细部，柔软感与材料的硬质形成对比，details of the concrete blocks, the soft shape contrasting with the hard material ©吴鉴泉，Tony
▼黄铜座椅细部，details of the brass bench ©吴鉴泉，Tony
The key to the interior of the guest room is the ‘feel of water’. When consumers open their eyes in a space with gentle and quiet light, the corrugated steel structure on the top forms an illusion-like waterscape through complex refraction and reflection, which makes people willing to stay in the middle of a certain moment of blur, spontaneously through the imagination of rippling water.
guest room ©吴鉴泉，Tony
corrugated steel structure on the tope forming illusion-like waterscape ©吴鉴泉，Tony
The dressing table with multiple functions provides consumers with formal wear and rest after the service. The full-length formal mirrors behind the front body are rigidly connected to the dressing table through the metal structure. The dressing table has the water circulation function with its own water tank, so that the functional module can solve the problem in the space where hard installation of upper and lower water to provide extremely convenient water with a complete series of high color rendering lighting system. The device is currently being specially developed by A&V for Meunier.
multi-functional dressing table ©吴鉴泉，Tony
“You look for a woman, but you find a soul,
You have been played by tricks.”
▼客房布局，guest room layout ©DOMANI
项目名称：亮如白昼的夜及温和的肢解 —— Meunier科技美容深圳概念旗舰店
项目地点：中国 · 深圳
主创设计：余霖 | 东仓建设
艺术装置：余霖 | A&V桉和韦森
协作设计：林晓含、王晓君等 | 东仓建设
Name: Bright Night and Gentle Dismemberment – Meunier Tech Beauty Shenzhen Concept Store
Interior Design: Ann Yu | DOMANI
Installation: Ann Yu
Cooperative Design: Ona Lin, Candy Wang | DOMANI
Media Management: Coco Lee | DOMANI
Construction Side: Zhong Yi Construction Group
Main material supply: Shuangyu Architectural Art Engineering Co., Ltd.