Guangzhou is a national famous historical and cultural city and the South Gate of China. From the Qing Dynasty to modern times, almost all parts of the country’s clothing wholesale and Guangzhou are linked. Modern e-commerce promotes the rapid development of the clothing industry, and also puts forward higher requirements for the experience and quality of physical stores. As a new generation of fashion trendsetters, how do they have a new understanding and interpretation of the clothing environment and space.
▼项目外观，overall of the appearance © 厚上设计
▼外观细部，details of the appearance © 厚上设计
▼门廊细部，details of the porch © 厚上设计
This is a professional clothing buyer’s shop. The owner has been operating independently for more than 10 years, so the choice of the shop is very strict. This case is located in the most concentrated area of industrial buildings in Guangzhou, and it is also the only remaining Japanese style castle building, At present, it is also the largest and most characteristic professional clothing buyer’s shop in Guangzhou. Because it is a historical building, we can not destroy the original walls and doors and windows, which brings us challenges. So this case uses the contrast of vision to create a contrast between the old and the new with tradition and modernity from material to atmosphere.
▼分析图，axonometric drawing © 厚上设计
The first floor mainly displays national fashion and leisure clothing, the space is mainly based on modern design techniques, and the front area is presented with large stainless steel shapes. The turning stainless steel shape can expand the width of the background wall, and refine the interest of the space. The concave part of the wall is used to make a light box to create a multi-level lighting atmosphere, The wall in the middle deliberately exposes the red bricks in the upper and lower parts, which makes the modern and retro materials form a sharp contrast and makes the space full of details.
▼一楼陈列空间，the display area © 厚上设计
▼入口展台，Entrance booth © 厚上设计
▼一楼陈列空间细部，detailed view of the ground floor display area © 厚上设计
▼收银台，Cashier © 厚上设计
On the right side of the first floor is a coffee bar area with a sunken aisle area and a bar area. The purpose of this area is to enable the clothing space and the coffee shop to interact with each other. Change the customer’s perception of the traditional clothing store, but also give customers a waiting and rest space.
▼咖啡厅，cafe © 厚上设计
▼咖啡厅细部，details of the cafe © 厚上设计
▼下沉庭院，sunken garden © 厚上设计
The second floor is mainly the clothing of designer brands. Many works of fashion designers will be displayed here, In order to better contrast the texture of clothing, we use some glass to frame the clothing, so as to improve the quality of clothing. Using the original fireplace of the building as an ornament display can enrich the level of ornaments.
▼二层展示区，Exhibition area © 厚上设计
▼二层展示区通往摄影区，leading to the photography area © 厚上设计
▼试衣间，Fitting Room © 厚上设计
Leading to the second floor is a retro staircase. We keep the original charm of the staircase, and make a large mirror on the top of the staircase to reflect the complex structure of the staircase to the top, forming a contradictory and interesting space.
▼楼梯，stairs © 厚上设计
▼空间细部，detailed view © 厚上设计
Use lighting to outline the building, let the night in the castle render mysterious color atmosphere.
▼夜景，night view © 厚上设计
▼底层轴测图，axonometric drawing of the ground floor © 厚上设计
分类：商业建筑 时装店 咖啡厅
材料：不锈钢 亚克力 玻璃 灯膜
Project name: M-HOOD Buyer’s shop
Project location: Dabancang, Guangzhou
Space design team: HOLD DESIGN
Construction time: October 2020
Gross Built Area (square meters): 280 square meters
Classification: commercial building fashion shop cafe
Material: stainless steel acrylic glass lamp film
Design in charge: peter、ekko
Photography team：HOLD DESIGN