Solemn and concise, primitive and mysterious.

Project Specs


非常感谢 氣象建築(联系邮箱 对gooood的分享。更多关于:ATMOSPHERE on gooood
Appreciation towards ATMOSPHERE (contact: for providing the following description:


回溯 | Retrace


The space is slightly square, surrounded by walls, with gates on all sides, crisscrossing the city in a chessboard-like layout. This is Pompeii. Which was destroyed because of Vesuvius, and got eternal for the same reason.

▼门店外观,exterior view © 形在空间摄影 – 贺川

▼入口,entrance © 形在空间摄影 – 贺川

▼室内概览,interior overall view © 形在空间摄影 – 贺川

如果说Pompeii是UMA WANG通过设计对历史的解构与还原,那么这个空间则是通过所有素材去试图回溯这一失落的文明。

If Pompeii is UMA WANG’s deconstruction and restoration of history through design, then this space tries to trace back this lost civilization through all the materials.

▼概念手绘,freehand sketching © 氣象建築


It’s a tribute, but also a rebirth after looking back on history.

▼天顶与楼梯,skylight and staircase © 形在空间摄影 – 贺川


隐喻 | Metaphor


Solemn and concise, primitive and mysterious. The sense of history beneath the ash after 2000 years are conveyed through the annular distribution of floor bricks, interior materials and wood elements in the space.

▼环形展示空间,circular display area © 形在空间摄影 – 贺川

▼空间和材质细节,interior & material details © 形在空间摄影 – 贺川


In this solemnness, the top light penetrates the room from above and falls on the green plants in the middle of the ground, as a metaphor for the arrival of hope after the ruins.

▼绿植,greenery © 形在空间摄影 – 贺川


Churches, shrines, and the awe-inspiring atmosphere of ancient civilization two thousand years ago are recreated here in a concise and restrained combination.

▼光影,light © 形在空间摄影 – 贺川


新生 | Rebirth


The Pompeii series features Uma’s rare fluorescent colors to restore the luster of falling ash and to symbolize new life.

▼展示区,showcase © 形在空间摄影 – 贺川

▼展示区细节,showcase detailed view © 形在空间摄影 – 贺川



The concept of space is also reflected in the presentation. In the overall simplicity of the atmosphere, through the annular space deep into it, in the fitting room under the shade of curtain, red color can be seen.

Like the eruption of a volcano with a red and hot moment. This call should be the metaphor of UMA in the series, and the collision of colors also brings more layers to the space.

▼试衣间,fitting room © 形在空间摄影 – 贺川


Ascend the steps along the rotating staircase, the light turns from dark to bright, and space changes accordingly.

▼旋转楼梯,spiral staircase © 形在空间摄影 – 贺川


蝶变 | Epiphqny


Different from the primitive and mysterious atmosphere downstairs, on the steps, the space dominated by silver and white suddenly opened the boundary of vision.

▼二层空间,upper floor © 形在空间摄影 – 贺川


The concept of time and space has more multidimensional expression here, where the senses collide and intersect, giving the space a unique language system.

▼展示空间,display area © 形在空间摄影 – 贺川


The circular and linear stainless steel rail display frame is a visual moving line, which connects the whole space in an orderly way.

▼手绘,sketch © 氣象建築

▼不锈钢轨道展示架,stainless steel rail display frame © 形在空间摄影 – 贺川


先锋 | Pioneer

hug自诞生之初便肩负着甄选全球独立设计师作品的使命——将不同优质设计品牌整合其中,乃至hug自有的Merci Beauty。

Since hug’s inception, it has been its mission to select the works of independent designers from around the world — to integrate different quality design brands, including Merci Beauty of hug’s own.

▼造型区,beauty area


The application of curved surface elements to a certain extent neutralized the coldness brought by silver, and hug brand blue was interlaced with it, showing a sense of future and pioneer.

▼天花板和灯具细节,ceiling & light details © 形在空间摄影 – 贺川


Avant-garde and neutral, inclusive and storage.Not only the modern sense in western pop culture, but also the contemporary consciousness from the east.

▼鞋品展示区,shoes display © 形在空间摄影 – 贺川


The use of shadowless lamp film ceiling fades the noise belonging to the outside world to the greatest extent, so that the space focuses on the clothing itself, which greatly extends the use cycle of the space.

▼展示区细节,showcase details © 形在空间摄影 – 贺川


hug is hug, hug is more than hug.

▼立面夜景,facade night view © 形在空间摄影 – 贺川

▼一层平面图,1st floor plan © 氣象建築

▼二层平面图,2nd floor plan © 氣象建築

Name | 项目名称
hug x UMA WANG全新概念店
Location | 项目地点
Chengdu, China | 中国成都
Area | 面积
Date | 完成时间
Dec 2020 | 2020年12月
Design in charge | 主案设计
Tommy Yu
Cooperative Design | 协同设计
April Lo | Deniel Hwang
Animation Design | 动画设计
Vivi Lee
Main Material | 主要材料
Stainless Steel 不锈钢 | Art Paint 艺术涂料
Graphic Design | 平面设计
Furniture Supplier | 家具提供
YEPOM / Hodays
Lighting Solution | 灯光方案
ArtLuci / Mario Tsai
Artist | 合作艺术家
Uma Wang / Ziggy Chen / Xander Zhou / SHAW STUDIO / OUDE WAAG
Photographer | 摄影
形在空间摄影 Here Space | 贺川
Article | 文案

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