RAMOPRIMO was turning the entrance lobby of LePur office space into a white and clean pop-up shop, showcasing the yogurt products of the brand and combining the company values of health, fresh and natural with a more contemporary, young and innovative image.
▼乐纯店铺门面，LE PUR Storefront
▼一个纯白洁净的快闪店，a white and clean pop-up shop
Basic design move was to cover all walls and ceiling with striped screens made of white paint pine wood. These semi-transparent decorative elements mainly re-propose the idea of wooden cranes used for traditional fruit stands in street markets, and this feeling is reinforced by creating a striped canopy on the external shop’s facade. A slope ceiling invites customer to focus on the main yogurt display on top of the counter. Wooden strips have been also used to create specifically designed benches and tables. On the back of the counter, a large yellow sliding door connects the shop to the company’s office space.
▼还原了传统街头市场水果摊所用的木质小车形象，re-propose the idea of wooden cranes used for traditional fruit stands in street markets
▼ 白色松木组成的条纹状面板遮盖墙和屋顶，cover all walls and ceiling with striped screens made of white paint pine wood
▼ 坡屋顶使顾客的视线更集中于柜台上的酸奶产品，A slope ceiling invites customer to focus on the main yogurt display on top of the counter
The white strips can be easily further customised: we hung up some plants and graphic elements on them by simply using oversized yellow nylon cable ties. Despite the very small space, these elements are combined to create a spatial and sensorial experience. The resulted space is simple and bright to contrast with the colourful variety of the yogurt cups packaging. Designers played with different hues of grey on the floor, where large textured ceramic tiles evoke the idea of a cozy home carpet. The sloped ceiling is dotted by dimmable LED lighting discs, while some pillow covers, sewed by the designers on a soft textured fabric, add to the space a little detail and sense of authenticity.
▼ 坡屋顶由点状的可调节LED圆盘照明灯点缀，sloped ceiling is dotted by dimmable LED lighting discs
▼ 悬挂于白色木质条纹墙壁上的菜单，Hung up menu on white wooden strips
▼ 设计师亲手缝纫的柔软织物，sewed by the designers on a soft textured fabric
design team: RAMOPRIMO
architects: Marcella Campa, Stefano Avesani
collaborators: Jia Chen, Sara Scotti
project name: LePur yogurt shop
program: yogurt shop
area: 20 m²
location: Beijing, China
general contractor: Beijing Shengda Xin Building Deco Engineering Co.
suppliers: Flooring tiles: G.e.T-casa, Ceramica Sant’Agostino
Pillow fabric: kvadrat
photo credits: STUDIO RAMOPRIMO