First retail shop in east and north Europe of International garments brand JNBY. Small shop is located in city center shopping mall.
The idea of interior design flows from the brand itself – just naturally by yourself (JNBY). The statement is reflected in natural materials and stripped laconic design. Solid wood is used for floors which is uncommon for a shopping mall. Instead of ceiling a construction concrete is unveiled. The rest of inside elements are made of metal.
▼商品展示区，goods exhibition area
The shop is divided into two opposing spaces. The first one is for goods exhibition and the other is for fitting and more personal demonstrations. While moving from first to second spaces an emotional aspect is ignited. The perceiver is transfered to a whole new void with unexpected parameters. Here she or he can parallelly transform themselves by trying out new clothes.
▼试衣间和个人展示空间，area for fitting and more personal demonstrations
▼试衣间细部，fitting room detail
▼展示桌细节，exhibition desk detail
Project: JNBY Lithuania store
Architects: ŠA atelier (Šarkauskai architecture atelier)
Project year: 2016
Area: 70 sq.m
Location: Gediminas av. Vilnius, Lithuania
Photographer: Norbert Tukaj http://www.tukaj.lt/