该项目所在的Witte de Withstraat大街是鹿特丹最热闹和最著名的街道之一。CityHub将位于街道上的三座既有建筑改造为其旗下第二家互动式酒店，旨在服务数字化时代的居住者。熟悉CityHub理念的人大概已经猜到这又是一家“不合标准”的酒店。传统的客房被代替以未来风格的卧室单元或舱体，其目的是为“数字化”的人群提供全天候的交互式空间。
Witte de Withstraat, one of Rotterdam’s liveliest and well-known streets, has a new resident. CityHub have modified three existing buildings on the street to create the second of their new, fresh and interactive hotels for the digital native. Those who are familiar with the CityHub concept will already know that it is no standard hotel. Typical rooms are replaced with futuristic sleeping unit or hubs. The hubs are aimed at a generation with a digital lifestyle, who make the most out of the interactive features and enjoy being connected 24/7 .
It is a place where the comfort of a hotel merges with the feeling of belonging to a community, not to mention the convenience of a hostel. The interactive nature of the hotel allows guests to arrive at any time, check themselves in and enjoy the space whenever and however they desire. It is the Hubs location and concept that has provided the inspiration for the building’s new interior design. Through preserving traces of the old walls and finishes and combining them with a new material palette, the three adjacent buildings have been cleverly merged to allow each to retain their individuality. The use of the CityHub colour scheme creates a unique ambiance in each building which makes the visitor aware of entering a new part while moving through the interior.
The intensity of the colour changes on each floor , using daylight as a guide to ensure contrast . As sunlight moves through the building , the interior colours on each floor take a lighter hue to create a distinctive, lightening colour palette as you descend floor by floor. To achieve this effect a base colour has been chosen for the ceiling and is mixed with tones of grey to create the gradient for wall finishes. The floor carpet is a mix of coloured thread with varying grey tones. The coloured themed spaces in each building and on each level, emphasize the white hubs and highlight them in their surroundings.
▼酒店大堂，客人可通过数字化的白色服务台自行办理入住，lobby, where the digital check-in point locates in
▼服务台上方的装置在天花板处形成数条灯带，将客人带往酒店的不同的区域， the element turns into a chandelier on the ceiling, splitting into several different light lines that guide guests throughout the entire building
As visitors walk into the hotel lobby , a large white object draws their attention. Forming the digital check-in point, this element turns into a chandelier on the ceiling, splitting into several different light lines that guide guests throughout the entire building . Simple , elegant LED profiles with various shapes attached underneath continue above every corridor and staircase . This unusual, stretched-out, linear chandelier acts as a way finding sign and connects all the buildings . The light is reflected towards the ceiling or filtered to highlight accents in the interior.
▼LED灯带构成显著而连续的导航系统，simple , elegant LED profiles with various shapes attached underneath continue above every corridor and staircase
首层的下沉空间是一个充满活力的休闲区，呼应了Witte de Withstraat大街的热闹景象。室内设计引入了街头风格，将附近建筑中别致的灯光、纹理和色彩融合在一起。由储物柜构成的海绿色墙壁与室内空间形成了无缝式的衔接，地面上铺设的瓷砖反射出天花板的影子，墙面的色彩则与贯穿酒店的用色方案形成呼应，对应着最浅色的部分。
The lower ground floor level is occupied by a hangout seating area – a lively space influenced by the urban surrounding of the ‘Witte de Withstraat’. The street style has been brought in to the interior and fused with quirky lighting elements, textures and colour schemes of the nearby buildings. Sea green wall made of lockers seamlessly merges with the interior, floor tiles reflect the shade of the ceiling, while colours used on the walls replicate the lightest hues used throughout the hotel.
▼位于首层下沉空间的休闲区，lounge on the lower ground floor level
▼室内设计引入了街头风格，将附近建筑中别致的灯光、纹理和色彩融合在一起，the street style has been brought in to the interior and fused with quirky lighting elements, textures and colour schemes of the nearby buildings
▼室内细部，interior detailed view
Signing , inspired by overlay of different materials in the existing buildings, plays a big role in the design. With catchy phrases applied on the walls , the building itself becomes a friendly host, referencing urban surroundings and inviting every passerby to step inside and experience the space. Hotel guests are welcomed to pour themselves a beer at a wooden self-service bar and meet other hub residents. A mirror ceiling reflects the benches, work tables and host station, where the city host directs the travelers with insider tips on what to do and see in the city.
▼墙壁上引人注目的短语为酒店赋予了友好热情的属性，with catchy phrases applied on the walls , the building itself becomes a friendly host
The interior of the building is heavily layered, using not only various layers of materials, but also custom-made elements. The best example of this approach can be found in bathrooms, where bespoke sinks and wall cabinets partly cover the existing windows. Without blocking the view, a new layer is created over the old structure of the building. Bathroom finishes colours vary from blue to pink and go against gender stereotypes . With various tile types and finishes, the colour schemes represent each of three buildings they are in and give spaces a fresh and playful identity. Completed with custom sink elements and mirror details, these common spaces are filled with sophisticated personal touches.
▼多彩的空间用色凸显出白色的“舱体”，the coloured themed spaces in each building and on each level, emphasize the white hubs and highlight them in their surroundings
▼交通空间细部，circulation detailed view
酒店的室内设计使建筑和居住在其中的客人与外面的街道及城市形成了连接。渐变的色彩吸引着人们来探索这一数字化的空间，使人们不经意间看到位于上方的私人“舱体”。设计团队在熙熙攘攘的Witte de Withstraat大街上构建出一个充满魅力的场所，为数字化的新人类提供了闲逛和交流的空间，同时也将街上行人的目光迅速地吸引过来。
The interior design of the new CityHub Rotterdam connects the building and its inhabitants with both the street outside and the city beyond. Its gradient colours spilling out, drawing attention to the bustling digital lobby and vibrant hangout while also giving a glimpse to private hubs and lives that lie above. The design team at Studio Modijefsky have created an alluring addition to the energetic street vibe of Witte de Withstraat. A place where the tech savvy millennials can hang out and connect , while those on the street can peek into the CityHub world from outside.
▼ CityHub酒店在Witte de Withstraat大街上成为充满魅力的存在，an alluring addition to the energetic street vibe of Witte de Withstraat
▼地下一层平面图，lower ground floor plan
▼首层平面图，ground floor plan
▼二层平面图，first floor plan
▼三层平面图，second floor plan
▼四层平面图，third floor plan
Location: Rotterdam, The Netherlands
Assignment: interior design
Status: realized April 2018
Size: 1.683 m ²
Client: Sem Schuurkes and Pieter van Tilburg
Design: Studio Modijefsky; Esther Stam, Moene van Werven, Natalia Nikolopoulou, Sophie van Heijningen, Zahra Rajaei, Camille Bilon, Kleoniki Fotiadou
Photography: Maarten Willemstein