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Appreciation towards I’m D’sign for providing the following description:

IDUS 零售店的设计理念是模糊空间与体验之间的界限。

The retail store for IDUS is drawn from the idea of blurring the boundaries between a space and its experience.

▼展厅角落，a corner in the showroom © Ankush Maria

安藤忠雄曾说：”墙壁和地板融为一体，成为一块巨石，因而消失——只留下一个空间去体验。”。

Tadao Ando’s once said–“the walls and the floor come together as a monolith and hence disappear–and what you’re left with is just the space to experience.”

▼展厅概览，overview of the showroom © Ankush Maria

方案的设计意图是质疑空间、体量和感知的本质，使之变为一种探索元素。光线和投影法的原理与这种知觉语言共同发挥作用，引导游客并界定出更大的连续空间。设计欢迎我们与光互动，沿着光的方向走向空间深处。

The design intent comes to question the nature of space, volume and perception to become an element of exploration. Light and the principles of Sciography come to play with this perceptual language, to guide the visitor and define the larger continuum of the space. The design welcomes us to interact with light and walk along its direction to head deeper into the space.

▼光影界定出的连续空间，light and shadow define the continuum of the space © Ankush Maria

▼开放式的探索，an open exploration © Ankush Maria

空间的连贯性通过蔓延的整体天花板得以体现，而临时墙体则构成了独特的视觉框架。这种建筑式的介入改变了人们对它的物理、感官和时间体验，使人们沉浸在探索的冲动中，去发现品牌定制家具。它允许人们对家具进行开放式的探索，并给予被展示家具以专门的背景环境，与此同时不固定的墙体则定义了家具在微观层面的体验。

The coherence of the space is made evident with a sprawling unifying ceiling while the floating walls compose unique visual frames. Such architectural interventions alter the physical, sensorial and temporal experience of it to make a person immerse into the explorative urge and glance through the bespoke pieces from the brand. It allows for an open exploration of furniture and showcases it in an environment that gives it a dedicated background while the floating walls define its micro-level experience.

▼蔓延的天花板统一了不同的空间单元，the sprawling ceiling unifies different space sections © Ankush Maria

我们信奉在销售体验中寻找居家的感受，以此为出发点，在空间设计方面深入探讨了以观众为中心的体验方式，关注他们的感知、连接以及互动。

Having drawn from the brief that sought a sense of home within the retail experience, the spatial design aspects delved into experiential ways that were focused on the visitor- their perception, their connectivity and their interactivity.

▼展示的家具椅，displayed chair © Ankush Maria

该空间挑战了房间的常规概念，设计了一种新颖的方式使空间既有亲切感，又不显得过于封闭。整个空间在显得宽敞的同时，容纳了数个不同的小型空间组合——每一个空间的设计都适应其各自的美学。

The space challenges the common notion of the room, devising new and innovative ways of making a space feel intimate without feeling enclosed. The whole of the space is made to feel large amidst housing different smaller spatial compositions- each one designed to be adapted to an aesthetic of its own.

▼每个小空间都拥有各自的美学，each small space compositions have an aesthetic of its own © Ankush Maria

展厅鼓励自然的运动，各个空间单元互相流动，无缝过渡。有机的弧形墙壁带来舒适而亲切的探索感受，同时构造出角落空间，完美地衬托出陈列的雕塑式家具。

The showroom encourages a natural sense of movement with spatial sections seamlessly flowing into each other. This is aided by organic, curvy walls bringing a comfortable and intimate exploration, while forming nooks and corners, perfectly framing the sculptural furniture on display.

▼背景墙体与展品，background wall and displayed furniture © Ankush Maria

墙壁以一种特殊的方式包裹着这些空间单元，使观者在任何地方都无法与整体环境割裂。作为一个空间对立统一体，它既有独立的空间单元，又具有统一的完整性，成为家具展示的完美背景。

The walls wrap around these sections in a way that the visitor at no point is visually disconnected from its surroundings. As a spatial oxymoron, it is complete in its individual spatial compositions while unified as a whole, making it the perfect backdrop for furniture display.

▼空间局部，space details © Ankush Maria

项目由 Deepak Kalra（来自I’m D’sign）、Aarushi Kalra（来自I’mX–I’m D’sign 的实验性部门）和 Mariana Cunha Guimarães 共同构思和设计。

Conceptualised and designed by Deepak Kalra (I’m D’sign), Aarushi Kalra (I’mX – an experimental arm of I’m D’sign) along with Mariana Cunha Guimarães.

▼居家般的感受局部，a sense of home © Ankush Maria

Location: IDUS, New Delhi, India
Total area: 10,000 sqft
Date of Completion: April 2023

Credits :
Design Leads – Deepak Kalra (Cofounder I’m D’sign) , Aarushi Kalra (Creative director I’mX) , Mariana Cunha Guimarães (Spatial Designer and Art Director)
Design Team – Priti Negi, Yuvika Agarwal
Furniture and Fixtures – Idus
Photography credit – Ankush Maria

Social Media Links
I’m D’sign : https://www.instagram.com/imdsign/
I’mX / Aarushi Kalra : https://www.instagram.com/aarushikalra/
Mariana Cunha Guimarães : https://www.instagram.com/marianacunhag/
IDUS : https://www.instagram.com/idusfurniture/
Ankush Maria : https://www.instagram.com/ankush_maria/

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